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In today's rapidly evolving landscape, simply renewing the same old sponsorship packages year after year doesn’t cut it anymore … particularly when it comes to high-value sponsors.Sponsors expect way more bang for their buck. Their marketing budgets are tighter than ever, and they're scrutinising every dollar to get the most return on their investment.&nbsp;Associations looking to attract (and keep) sponsors have been getting creative with their approaches in 2024. Some of the biggest trends we are already seeing this year include:Metrics Matter. Old-school vanity metrics like number of attendees mean nothing to today's data-driven sponsors. They want crystal-clear numbers on leads generated, conversions driven, audience engagement, and tangible business impact. They are looking for robust analytics and tracking capabilities to wow them and keep them coming back year after year. This is why AI tools like GPT are booming in the partnership space. The ability to map and measure each deliverable and its success in that stream is proving invaluable to sponsors.Ditch the Boring Booth. Static displays and slapping a logo on “something” aren’t compelling anymore. High-value event sponsors are looking for innovative experiential activations designed to create buzz and deepen attendee immersion like virtual reality demos, eye-catching stunts, gamification, etc. If it's not memorable and engaging, high-value sponsors are losing interest – and looking for other opportunities that can deliver. &nbsp;This isn’t to say booths are a thing of the past. &nbsp;They just can’t be the only option. Try asking your sponsor for a meeting to co-create an activity that will WOW your attendees.Embrace the Digital Revolution. Even as live events ramp back up post-COVID, sponsors are still looking for ways to maximise returns from digital experiences. They are looking for creative digital activations that get cut-through like gamification, sponsored sessions, metaverse integrations, and more. They are looking for associations with a robust and exciting digital sponsorship strategy. A new development in this area is CPD. We are seeing content delivered by AI Avatars who can speak in any language. This online event strategy allows you to offer workshops to partners delivered by a co-created avatar on any topic in any language – a huge potential to tap into new markets.Content and Thought Leadership Matters. As companies seek to position themselves as industry experts, many are reallocating sponsorship budgets toward thought leadership content and research initiatives. We are seeing sponsors snapping up opportunities to underwrite association research, white papers, webinars, and other content they would like to align with.Lock in Lasting Partnerships. &nbsp;Many sponsors are looking for long-term, innovative partnerships-not one-off sponsorship flings. They are willing to commit significant funds to something that will meet their organisation’s goals in a compelling way. For these … don’t be afraid to think big … like really big. For example, have you considered starting a YouTube channel based for your sector. It doesn’t have to educational just engaging. How about TV adverts? Radio adverts? All the costs are covered in the investment required for the partnership. So Think Big, Be Brave! (the saying “Fortune favours the bold” comes to mind here). If you’d like to ensure your sponsorship and partnerships programs are fit for the future, send Julian Moore an email <a data-mce-href="mailto:julian@smsonline.net.au" href="mailto:julian@smsonline.net.au" target="_blank" rel="noopener">julian@smsonline.net.au</a> to book a time for a chat about how we can help.

High-Value Sponsorship Trends in 2024 (so far)

(Authors: Belinda and Julian Moore. Article originally published in <a href="https://boardroom.global/associations-navigating-an-ai-powered-world/" target="_blank" rel="noopener" data-mce-href="https://boardroom.global/associations-navigating-an-ai-powered-world/">BoardRoom</a>)The emergence of AI poses an exciting opportunity and a potential existential threat to associations globally. Associations who successfully embrace emerging AI tools to advance their purpose will emerge more powerful than ever before. Those who don’t will be replaced by other entities that are better positioned to capitalise on the opportunities. However, adaptation is easier said than done. In practice, what does it look like?<h3>Individual Adaptation</h3>Associations are about people and AI adaptation requires change. Our challenge is that people – whether they are staff, volunteers, or members – don’t change easily. So, the first step is to demystify AI for your staff by providing them with practical AI training to give them the skills to apply AI to immediately increase their productivity. Many associations are already well advanced in this respect. Association staff are already using AI to better:&nbsp;Personalise Written Communication. Associations are using AI to create highly personalised communications in moments. For example, uploading a database of prospective members to ChatGPT and ask ChatGPT to look up their websites and draft an email inviting them to join that is personalised to the individual and the company they work for. (We’ve been doing when approaching prospects for high-value partnerships for meetings and it’s been exceptionally effective.)&nbsp;&nbsp;Make complex research accessible. Associations are translating complex research and reports into more consumable formats. For example, upload a research document into ChatGPT and ask it to convert the information into a short article, a longer blog, a YouTube video, a LinkedIn Post, a TikTok video, an infographic or even a poem. ChatGPT can even produce those items for specific market segments. For example, upload the Federal Budget and get it to create a TikTok on how it will affect students.&nbsp;Create a List of New Members or Sponsors in Seconds. Associations are using services such as Lusha to find the contact details for prospective members or sponsors in moments. Online searchable databases enable you to quickly create an email or phone database specific to your needs (e.g.: a list of CEOs from businesses in a specific sector).&nbsp;Personalise Video Messages. Associations are creating promotional videos personalised to individual members in moments. Invideo lets users create – and send – customised videos that can address recipients by name, reference their specific interests, and provide information relevant to their potential involvement with the association. Even better – there is no need for video editing as the AI does it all.Create Targeted Newsletters and Blogs. Associations are quickly and easily creating newsletters tailored for different member segments or even individual members. Using ChatGPT, they are creating primary version of a newsletter and then create several versions targeted at different market segments.&nbsp;Communicate More Effectively with the TikTok Generation. Associations are targeting hard-to-reach younger members by using Invideo to convert text newsletters into Videos or TikToks that automatically summarise the content and put it into a sharable format.&nbsp;Submit Grant Applications More Quickly and With Increased Success. Associations are saving a huge amount of time – and increasing success – by getting AI to fill out grant applications. The grant application process can be daunting due to its complexity and the precision required. Upload the grant application to custom ChatGPT and ask it to autofill the applications based on pre-existing data, analysing grant requirements, and ensuring that all submissions are compliant with the stipulated guidelines. This provides a first draft that can then be reviewed and refined.&nbsp;Create Better Board Reports, More Quickly. Associations are automating the production of Board reports to save considerable time and effort. ChatGPT can automate the analysis of data, generate visually appealing reports, and present information in a specific tone of voice and writing style. Some associations are even exploring appointing a non-voting AI board member to help their board to make better informed choices.Find the Perfect Event Formula. Associations are using ChatGPT to sift through past event data, understanding what topics, formats, and speakers resonate most with their audience.&nbsp;Generate AI-Driven Social Media Content.&nbsp;Associations are creating engaging and targeted social media posts using AI. AI tools can also analyse trends and suggest content types that your audience is more likely to engage with, ensuring your social media strategy is on point.The above are just a few of the many ways associations are already using AI tools. Once staff are empowered with these tools, they are coming up new and creative ways to use AI to streamline their daily work, deliver a better member experience, and create a more powerful impact.&nbsp;<h3>Operational Adaptation:&nbsp;</h3>Shifting to operational adaptation is all about expanding the role of AI from enhancing individual productivity to transforming the very workings of the association. This stage involves integrating AI into the heart of what the association does – such as events, education, and policy. It’s a transition from the personal benefit of “AI makes my work easier” to the collective advantage of “AI elevates our association to new heights.”This shift requires a vision to identify how AI (and technology more broadly) can play a crucial role across different functions, and rallying everyone around the exciting changes ahead. When we talk about operational adaptation, we’re talking about leveraging AI to allow game-changing outcomes. It’s an opportunity for creativity, teamwork, and the bravery to explore AI’s potential in ways that truly transform our operations. Technology projects associations are currently working on include:Creating Dynamic Educational Content. Using Course.AI to tailor reimagine their educational programs to deliver individualised programming aligns to each members learning styles, interests, and engagement levels, making learning more effective and engaging.Converting Data to Insights that Usefully Inform Decision Making. Using AI to connect internal and external data to allow for comprehensive analysis across all levels of the association – turning raw data into actionable insights. This enables informed decision-making from the ground up, ensuring that strategies and initiatives are backed by solid evidence.Enhancing Member Engagement with AI Calling. Using AI-powered calling systems such as Deepgram Aura to automate and personalise communication with members. These systems can be used to conduct surveys, provide updates, and gather feedback by engaging in natural conversations. This approach not only scales the association’s outreach efforts but also brings a personal touch to member interactions, ensuring that communication is both efficient and warmly received.Improving Community Engagement. Employing AI tools to predict individual member needs and community trends before they fully emerge. By analysing engagement patterns and feedback, AI can forecast future interests, enabling the association to be ahead of the curve in providing compelling community engagement initiatives.Intelligent Matchmaking. Creating an AI-driven platform that matches members with mentors, peers, and professional development opportunities based on their skills, interests, and career goals. This personalised approach to professional growth can foster stronger community ties and member satisfaction.Deep Learning for Behavioural Analytics. Utilise deep learning algorithms to analyse member behaviour on a granular level. This can uncover insights into member engagement, predict churn, and help tailor highly personalised experiences, ensuring that members receive content and opportunities that resonate deeply with their needs and interests.Autonomous Drones for Live Event Coverage. Use autonomous drones like Mini -Hover Air X to provide live coverage of association events, capturing aerial footage and streaming it to members who cannot attend in person. This innovative use of technology can increase the reach and impact of association events.Hosting Member Meetings in Virtual Reality (VR) Settings. Host member meetings and conferences in virtual reality environments like Meta’s Quest 2. This transformative approach can turn standard meetings into immersive experiences, allowing members to interact in a virtual space that simulates real-world interactions, enhancing engagement and participation.Using Augmented Reality (AR) for Enhanced Learning and Networking. Incorporating AR to provide members with interactive learning experiences and networking opportunities. For example, AR can bring a new dimension to educational materials, making complex concepts easier to understand, or it can enhance networking events by providing real-time information about attendees. (My favourites are the very cool RayBan Meta Wayfarer Glasses).Diving into operational adaptation, shouldn’t just be about tweaking what we do. It’s about reimaging how we could deliver a bigger positive impact on our purpose. It’s about dreaming big and then bringing those dreams to life.<h3>Strategic Adaptation:</h3>When associations pivot towards strategic adaptation in an AI-powered world, they’re essentially charting a course for the future that’s both bold and visionary. It’s about lifting the gaze from the day-to-day and asking, “Where can AI take us next?” This phase is about embracing AI not just as a tool for improvement but as a catalyst for transformation, influencing not just how we operate but who we are as associations.Strategic adaptation means weaving AI into the very DNA of our purpose, vision, and values. It’s about foreseeing the potential shifts in our industry and society at large, driven by AI, and preparing to not just navigate but lead these changes. We start by asking deeper questions: How can AI redefine our relationships with members? Can AI help us tackle the grand challenges our members and their sectors face? How do we ensure that our use of AI aligns with our ethical standards and amplifies our commitment to inclusivity and diversity?This journey requires us to innovate boldly, to experiment with AI-driven initiatives that may redefine our value proposition. Imagine leveraging AI to facilitate global collaborations among members that tackle pressing industry issues, or using AI to predict and shape future trends rather than just respond to them. It’s about deploying AI to not only predict member needs but to anticipate the future challenges of the industries we serve, positioning our association as a leader in the AI transformation journey.Strategic adaptation is also about resilience and readiness. As AI evolves, so too will the challenges and opportunities it presents. This means staying agile, continuously learning, and being prepared to pivot strategies as new AI technologies emerge. It’s about building an association that doesn’t just use AI but is ready for whatever AI brings next.In essence, strategic adaptation is our commitment to future-proofing our association. It’s a bold reimagining of what our association can be in an AI-driven future, ensuring we remain indispensable to our members and continue to thrive in a rapidly changing world. Here, AI is not just a tool but a transformative force that propels us towards a future where our association is more relevant, impactful, and innovative than ever before.<h3>Sectoral Adaptation</h3>While the individual, operational, and strategic adaption are about how the association adapts, sector adaptation is about how the association helps its members adapt.The AI wave crashes differently on each shore, with some sectors basking in new efficiencies while others navigate the challenges of disruption. The impact will be quite different between industry and professional associations. Consider the following example:An AI can read an Xray around 400% more effectively than a human. As a result, radiology manufacturers are embedding AI into their machines. This is great news for hospitals – they will achieve enhanced accuracy, better health outcomes for patients, and lower workforce costs as they will need fewer radiologists. The health industry will benefit. Yet the impact on the radiology profession could be dire. &nbsp;To effectively support the sectors they serve, associations must act on four fronts:Understand Potential impact: Clarify the potential impact of AI and other variables on their sector.Address Immediate Challenges: Identify ways to immediately support their sector. The most common action is working to enhance the AI skills and understanding of members.Proactively Impact the Future: Identify the upcoming challenges and proactively address these. This could include action to drive appropriate regulation of AI.Demonstrate Leadership: Harness your sector and lead the way in advancing compelling, collaborate, evidence-based solutions.&nbsp;<blockquote>“AI is an Everything, Everywhere, All at Once scenario.” Emad Mostaque, Stable Diffusion Founder and one of the founders of AI.</blockquote><h3>Together, Associations are Stronger.</h3>Emad Mostaque makes it clear that the transition to an AI-driven world is a shared journey for associations globally. The challenges and opportunities of AI are not unique to any single association or sector. This journey is being shared by associations across the globe. This fact underscores the imperative for associations to act collectively. By sharing insights, resources, and strategies, associations can amplify their impact, crafting a future where technology serves humanity’s broadest goals.In this world, the role of associations is more critical than ever. We’re not merely passengers on this journey; we are the navigators, charting the course for our members and the sectors we represent. The path forward is rich with potential, offering unprecedented opportunities for growth, innovation, and collaboration. Yet, it requires us to embrace change, to learn, adapt, and innovate.<h3>The call to action for all associations is clear.</h3>Start by familiarizing yourself and your teams with AI’s capabilities. Engage in practical AI training, explore new tools, and imagine the possibilities they unlock. But don’t stop at exploration. Implement these technologies with purpose, align them with your strategic objectives, and measure their impact.Collaboration is our most potent tool. Share your successes and lessons learned with other associations. By pooling our knowledge and resources, we amplify our collective impact, navigating the challenges and seizing the opportunities AI presents together.The future is not a distant horizon; it’s the next step we take, the next decision we make. Let’s move forward with intention, leveraging AI to not just meet our members’ needs but to anticipate them, to not just solve today’s challenges but to reimagine tomorrow.Join us in embracing this AI revolution, not as a challenge to overcome, but as an opportunity to lead, innovate, and thrive. Together, we can ensure that our associations remain indispensable, now and in the future. Let’s embark on this transformative journey, not just to survive an AI-driven world, but to shape it, guide it, and lead by example.

Associations: Navigating an AI-Powered World

For those who missed it, here is a link to the "14 Conversations Dominating Association Planning" webinar I presented for <a data-mce-href="http://www.answers.net.au" href="http://www.answers.net.au" target="_blank" rel="noopener">Answers for Associations</a> on April 14, 2024. You can read the blog post on the same topic <a data-mce-href="https://smsonline.net.au/blog/14-conversations-dominating-association-strategic-planning-in-2024" href="https://smsonline.net.au/blog/14-conversations-dominating-association-strategic-planning-in-2024" target="_blank" rel="noopener">here</a>.<figure id="figure-l1gkari8htlvd57ykn" class=""><iframe id="l1gkari8htlvd57ykn" src="https://www.youtube.com/embed/JCZrwnfvCLg" class="w-full bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtu.be/JCZrwnfvCLg" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/JCZrwnfvCLg" data-mce-style="aspect-ratio: 16/9;"></iframe></figure>

Video - 14 Conversations Dominating Association Planning Webinar

Charting a course to the future for your association can feel like a lot like herding cats. Each person involved brings a unique set of experience, ambitions, and interests, which makes the task of aligning everyone behind a single compelling vision of the future challenging.This is where exploring different models of what “success” could look like can be useful. By exploring different options, you gain invaluable insights into the paths that could lead your association towards its most impactful and engaging evolution.Below are six models to spark this thinking. Before you start, remember that embracing just one may not be appropriate.The success of many associations lies in their ability to adopt multiple roles, catering to the broad spectrum of member needs through a combination of functions. You may find your ideal model is a blend of those below – or something else entirely.In this process the true challenge comes from clarifying which roles are critical to your overarching purpose. And which we can stop doing. This creates a focus that enables you to concentrate resources where you can make the most impact.Once crafted, your shared vision of future success is a valuable compass that can guide planning decisions.So, what’s your vision of success?The Content Provider – The Netflix of Associations.&nbsp;Imagine your association as the <a data-mce-href="http://www.netflix.com/" href="http://www.netflix.com/">Netflix</a> of member engagement, crafting a buffet of personalised content that make each member feel like you are doing it just for them. With a little tech wizardry and a lot of insight, you’re serving up a custom mix of content that hit the sweet spot every time. It’s about knowing what content your members need before they do, delivering it with a flourish, and hearing them say, “Wow, they really get me!” Your aim? To be the go-to source for content that is so tailored, it feels like magic.The Connector – The LinkedIn of Associations.Think of your association as <a data-mce-href="https://www.linkedin.com/in/belindaamoore/" href="https://www.linkedin.com/in/belindaamoore/">LinkedIn</a>, supercharged with the power of in-person connection. It’s not just about who you know; it’s about who you could know. By weaving a web of opportunities, you help members expand their networks in meaningful ways. This isn’t just networking; it’s purpose driven connectivity at its finest. Members come to you not just to mingle, but to forge connections that propel them forward, powered by your uncanny ability to match them with the right people at the right time.The Mobiliser – The Change.Org of Associations.&nbsp;Channel the energy of <a data-mce-href="https://www.change.org/" href="https://www.change.org/">Change.Org</a>, transforming your association into a beacon for activism and action. Your calling card? Mobilising your members around causes that matter, turning passion into policy changes, and advocacy into action. It’s about harnessing the collective power of your community to make a difference, crafting campaigns that capture hearts and minds, and leading the charge towards tangible change. You’re the megaphone, amplifying your members’ voices to echo far and wide.The Upskiller – The Duolingo of Professional Development.&nbsp;Imagine if <a data-mce-href="https://www.duolingo.com/" href="https://www.duolingo.com/">Duolingo </a>and professional development had a love child; that’s your association. It’s about making learning addictive, turning education into an experience that’s as engaging as scrolling through your favourite social media feed. From bite-sized lessons to full-blown certifications, you’re making sure your members are always leveling up, equipped with the latest skills and knowledge. Your secret sauce? A learning journey so personalised and engaging, members can’t wait to log in and learn.The Store - The Amazon of AssociationsImagine your association as the <a data-mce-href="http://www.amazon.com" href="http://www.amazon.com" target="_blank" rel="noopener">Amazon</a> of the membership world, offering a seamless, personalised platform where members can connect with all the products and services they need with ease - and not just those provided by the association. Just as Amazon revolutionized online shopping, your association aims to redefine how members from the solutions they need. By leveraging technology and data insights, you provide a one-stop-shop for the resources, events, products, and services your members need.The Advocate – The Amnesty International of Your Field.&nbsp;Your association stands tall like <a data-mce-href="https://www.amnesty.org/" href="https://www.amnesty.org/">Amnesty International</a>, wielding data, experience, and insight to champion the causes your members care deeply about. It’s not just about being in the conversation; it’s about leading it, turning passion into policy, and advocacy into action. You’re the rallying cry for your community, strategising campaigns that turn heads, change minds, and spur action. Behind every call to action, there’s a carefully crafted strategy, ensuring your members’ voices are heard loud and clear.The Innovator – The Tesla of Associations.Envision your association as the <a data-mce-href="http://www.tesla.com" href="http://www.tesla.com">Tesla</a> of your sector, sparking innovative breakthroughs and pioneering change. With a blend of visionary ideas and state-of-the-art technology, you're setting the pace for the future, much like Tesla has transformed the automotive and energy industries. Your aim is to not just meet member expectations but to exceed them, by leading the charge towards new frontiers. Each project and initiative is a leap forward, pushing boundaries and inspiring your members to think bigger. "This is where the future starts," your members think, admiring the bold path you carve. In the spirit of Tesla, your association is more than a participant in your industry - it's a trailblazer, making the journey of innovation as exhilarating as driving a car that symbolises the future itself.Clarifying your vision makes it much each to articulate your key strategic moves: what new initiatives to launch, what activities to discontinue, which areas to improve, and what practices to maintain. This insight guides you to invest resources wisely, focusing on actions that propel your association toward its goals.If you are looking for someone to help facilitate your next strategic planning process, email <a href="mailto:belinda@smsonline.net.au" data-mce-href="mailto:belinda@smsonline.net.au">belinda@smsonline.net.au</a> and let's chat about how we can make it your most successful ever!

What Kind of Association Do You Aspire to Be?

We are thrilled to share an exciting lineup of events designed for those shaping the future of associations. From hands-on workshops, purposeful discussions, and insightful webinars, there’s something for everyone. Whether you're tuning in online or joining face-to-face, you can get fresh ideas, sharpen your skills, and connect with our awesome association community. What could you register for today?&nbsp;&nbsp; &nbsp; <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/468/gKzKfL.HgNCJkXP64ister_b00BSdQw07GY4qDOU-2.html" href="https://comms.smsonline.net.au/ch/93441/29td9/468/gKzKfL.HgNCJkXP64ister_b00BSdQw07GY4qDOU-2.html" target="_blank" rel="noopener">Conversations Dominating Association Planning (Webinar)</a>Designed for those wanting to understand current trends in associations, this webinar will consider the 14 critical conversations shaping associations around the world. From revolutionising membership models, digital transformation, embracing diversity and demonstrating leadership, this 45-minute webinar will arm you with the insights and strategies to navigate change and lead with purpose. The recording will be sent to registrants after the workshop. 12.30pm AEST. Online <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/468/gKzKfL.HgNCJkXP64ister_b00BSdQw07GY4qDOU-2.html" href="https://comms.smsonline.net.au/ch/93441/29td9/468/gKzKfL.HgNCJkXP64ister_b00BSdQw07GY4qDOU-2.html" target="_blank" rel="noopener">April 16</a>. &nbsp; &nbsp; <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/462/gKzKfL.HgNCJkXP64ist6oiDyqkWj5pRPE3g.ON5-1.html" href="https://comms.smsonline.net.au/ch/93441/29td9/462/gKzKfL.HgNCJkXP64ist6oiDyqkWj5pRPE3g.ON5-1.html" target="_blank" rel="noopener">Association Event Innovators Retreat (Face-to-Face)&nbsp;</a>Designed for forward thinking event professionals, this is your chance to explore AI's revolutionary role in events, connect with top-tier professionals, and leave with groundbreaking strategies and a renewed passion for crafting unforgettable experiences. This immersive journey that blends cutting-edge insights with unparalleled networking. Lancemore Mansion Hotel Werribee Park. Melbourne. <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/462/gKzKfL.HgNCJkXP64ist6oiDyqkWj5pRPE3g.ON5-1.html" href="https://comms.smsonline.net.au/ch/93441/29td9/462/gKzKfL.HgNCJkXP64ist6oiDyqkWj5pRPE3g.ON5-1.html" target="_blank" rel="noopener">April 17-19</a>. &nbsp; AI Skills for Association Professionals (Online Workshop)This three-hour workshop has been designed to equip you with the AI skills essential for dramatically increasing your productivity. This interactive experience offers a deep dive into practical AI applications, live demonstrations, and personalised advice to ensure you're not just observing the AI revolution but actively participating in it. This event will run regularly, and each session will be updated to reflect any new AI developments. The recording will be sent to registrants after the workshop. 9am-12pm AEST. Online: <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/469/gKzKfL.HgNCJkXP64istotssgFifvkB4WgLkricm.html" href="https://comms.smsonline.net.au/ch/93441/29td9/469/gKzKfL.HgNCJkXP64istotssgFifvkB4WgLkricm.html" target="_blank" rel="noopener">May 31</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/470/gKzKfL.HgNCJkXP64ist9mTFJ_.oG5ufDWQiwHbY.html" href="https://comms.smsonline.net.au/ch/93441/29td9/470/gKzKfL.HgNCJkXP64ist9mTFJ_.oG5ufDWQiwHbY.html" target="_blank" rel="noopener">Jul 31</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/471/gKzKfL.HgNCJkXP64istiI6n2vWRSmbgt1V1zOSh.html" href="https://comms.smsonline.net.au/ch/93441/29td9/471/gKzKfL.HgNCJkXP64istiI6n2vWRSmbgt1V1zOSh.html" target="_blank" rel="noopener">Oct 02</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/472/gKzKfL.HgNCJkXP64istx8mH6RJbUf5NzOv3je6s.html" href="https://comms.smsonline.net.au/ch/93441/29td9/472/gKzKfL.HgNCJkXP64istx8mH6RJbUf5NzOv3je6s.html" target="_blank" rel="noopener">Nov 22</a>. &nbsp; Association AI Update: What's New? (Online Briefing)&nbsp;Worried about how to keep on top of what's happening in AI? These briefings provide an up-to-the moment update on what innovations are happening in AI. Sessions are designed for regular participation and will showcase how AI has progressed since the last briefing. Stay ahead of the AI curve with expert guidance, see the newest tools, and get answers to your AI questions in an engaging and straightforward format. The recording will be sent to registrants after the event. 9am-10.30pm. Online: <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/473/gKzKfL.HgNCJkXP64istkUwd4IZVWQKv9Al9_mUU.html" href="https://comms.smsonline.net.au/ch/93441/29td9/473/gKzKfL.HgNCJkXP64istkUwd4IZVWQKv9Al9_mUU.html" target="_blank" rel="noopener">May 03</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/474/gKzKfL.HgNCJkXP64istX1eLJ3.KdX2tMq8QN34o.html" href="https://comms.smsonline.net.au/ch/93441/29td9/474/gKzKfL.HgNCJkXP64istX1eLJ3.KdX2tMq8QN34o.html" target="_blank" rel="noopener">Jun 13</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/475/gKzKfL.HgNCJkXP64istUPBa9bUJ3E46Hig.VqAL.html" href="https://comms.smsonline.net.au/ch/93441/29td9/475/gKzKfL.HgNCJkXP64istUPBa9bUJ3E46Hig.VqAL.html" target="_blank" rel="noopener">Aug 30</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/476/gKzKfL.HgNCJkXP64istDSxv2NZB994x.uT4JqFv.html" href="https://comms.smsonline.net.au/ch/93441/29td9/476/gKzKfL.HgNCJkXP64istDSxv2NZB994x.uT4JqFv.html" target="_blank" rel="noopener">Oct 31</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/477/gKzKfL.HgNCJkXP64istUPsUa4hS.vGaWmNqwOCG.html" href="https://comms.smsonline.net.au/ch/93441/29td9/477/gKzKfL.HgNCJkXP64istUPsUa4hS.vGaWmNqwOCG.html" target="_blank" rel="noopener">Dec 6</a> &nbsp; <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/478/gKzKfL.HgNCJkXP64istXjCQ4RR6poQ1g2o_MB2w-1.html" href="https://comms.smsonline.net.au/ch/93441/29td9/478/gKzKfL.HgNCJkXP64istXjCQ4RR6poQ1g2o_MB2w-1.html" target="_blank" rel="noopener">Association Leaders' Retreat (Face-To-Face)&nbsp;</a>This unique face-to-face gathering has been designed for senior association leaders wanting to explore innovative strategies through collaborative discussions. Set against the breathtaking scenery of Uluru and Kata Tjuta, this retreat offers a blend of professional development, networking, and cultural experiences like the unforgettable Winjiri Sunset Dinner, ensuring a journey of collaboration, innovation, and exploration that goes beyond the ordinary. Sails in the Desert. Uluru. <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/478/gKzKfL.HgNCJkXP64istXjCQ4RR6poQ1g2o_MB2w-1.html" href="https://comms.smsonline.net.au/ch/93441/29td9/478/gKzKfL.HgNCJkXP64istXjCQ4RR6poQ1g2o_MB2w-1.html" target="_blank" rel="noopener">May 15-17.</a> &nbsp; Association Leaders' Exchange (Face-To-Face)&nbsp;This one-day powerhouse event has been designed to spark innovation, foster collaboration, and drive growth for association professionals. Dive deep into the most pressing issues facing today's associations, from AI to governance to member engagement. Participate in small-group discussions led by industry experts and have ample opportunities to connect with peers and pioneers. Don't miss this chance to get inspired and strengthen your networks in an environment that celebrates forward-thinking and actionable insights. 8.45am-4pm. <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/482/gKzKfL.HgNCJkXP64ist3JpFRGGbFKgVenNXhk1t.html" href="https://comms.smsonline.net.au/ch/93441/29td9/482/gKzKfL.HgNCJkXP64ist3JpFRGGbFKgVenNXhk1t.html" target="_blank" rel="noopener">Sydney 12 Jul</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/479/gKzKfL.HgNCJkXP64ist91QkpPOzPAN9FfM63coA.html" href="https://comms.smsonline.net.au/ch/93441/29td9/479/gKzKfL.HgNCJkXP64ist91QkpPOzPAN9FfM63coA.html" target="_blank" rel="noopener">Wellington 18 Jul</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/480/gKzKfL.HgNCJkXP64istIPtv9gOwy9Xb4evWCTW6.html" href="https://comms.smsonline.net.au/ch/93441/29td9/480/gKzKfL.HgNCJkXP64istIPtv9gOwy9Xb4evWCTW6.html" target="_blank" rel="noopener">Melbourne 26 Jul</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/481/gKzKfL.HgNCJkXP64istrVamEPqaXPEXc04JsuOH.html" href="https://comms.smsonline.net.au/ch/93441/29td9/481/gKzKfL.HgNCJkXP64istrVamEPqaXPEXc04JsuOH.html" target="_blank" rel="noopener">Brisbane 2 Aug</a> &nbsp; <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/483/gKzKfL.HgNCJkXP64istS4nemuIQkyXuPskVFmCG-1.html" href="https://comms.smsonline.net.au/ch/93441/29td9/483/gKzKfL.HgNCJkXP64istS4nemuIQkyXuPskVFmCG-1.html" target="_blank" rel="noopener">Evolving Association Membership Models (Webinar)&nbsp;</a>Dive into the future of association membership with our enlightening 45-minute webinar on evolving membership models, designed to meet the changing needs and expectations of your members. Learn how to transition to more flexible, value-driven, and purpose-centric models that foster meaningful connections and align with your organisational goals. Join us to empower your association to thrive in this new era and secure your place in forging enduring relationships with your members. The recording will be sent to registrants after the event. 12pm AEST. Online: <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/483/gKzKfL.HgNCJkXP64istS4nemuIQkyXuPskVFmCG-1.html" href="https://comms.smsonline.net.au/ch/93441/29td9/483/gKzKfL.HgNCJkXP64istS4nemuIQkyXuPskVFmCG-1.html" target="_blank" rel="noopener">22 Aug</a>.&nbsp;

Upcoming Events For Association Professionals

Over the Easter break <a data-mce-href="https://www.linkedin.com/in/juliansmoore/" href="https://www.linkedin.com/in/juliansmoore/" target="_blank" rel="noopener">Julian</a> decided to spend some time playing with the recently released AI tools that enable the average person to create music.&nbsp;He created a number of songs that he's uploaded to YouTube to showcase what's possible. <a data-mce-href="https://www.youtube.com/watch?v=SIqezxJZAbM" href="https://www.youtube.com/watch?v=SIqezxJZAbM" target="_blank" rel="noopener">Here's my favourite:</a><iframe id="hmvk0ofhluhut9nu" src="https://www.youtube.com/embed/SIqezxJZAbM" class="w-full bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://www.youtube.com/watch?v=SIqezxJZAbM" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/SIqezxJZAbM" data-mce-style="aspect-ratio: 16/9;"></iframe>He set up a YouTube channel called <a data-mce-href="https://www.youtube.com/@AIRemix321" href="https://www.youtube.com/@AIRemix321" target="_blank" rel="noopener">AI Remix</a> to demonstrate the kind of outputs than can be achieved with the tools currently available. To our surprise, it organically generated over 13.7K in unique views in just 7 days.This could be a strong potential marketing and engagement channel for associations.I've got to say, I'm genuinely impressed with what can be achieved ... and excited to see how these tools evolve.I admit, I was a bit sceptical about people using AI to create music.The idea of machines crafting lyrics and tunes felt like it might edge out the human element of music. After all, being creative is one of the things that makes us human and allows us to express our thoughts and feelings.Having now seen the creative process, my perspective's taken a complete 180.Making a song using AI isn't about hitting the "create" button on a computer. There's a lot of heart and soul that goes into shaping these tracks. The AI is more like a collaborator and an enabler, offering a new set of tools to express ideas that were potentially out of reach before.AI tools remove barriers to human creativity.Don't have a guitar? Can’t play the drums? Find expressing your thoughts in words challenging? Never created any kind of music in your life? No problem.With AI, those aren't barriers anymore. Anyone can bring their musical ideas to life, and that's super exciting.AI gives someone who has a creative vision, the ability to bring it to life in ways they could never manage alone. It brings the ability to generate something awesome to the average person.&nbsp;There is still a lot of work to do on refining those tools.&nbsp;As you can see from the quality of the videos the AI is producing, the AI itself has some way to go before being able to match the quality of human generated output ... although, with <a data-mce-href="https://www.youtube.com/watch?v=NXpdyAWLDas&amp;t=61s" href="https://www.youtube.com/watch?v=NXpdyAWLDas&amp;t=61s" target="_blank" rel="noopener">Sora</a> coming out later this year, that may be about to change.What could your association do with tools like this? What could you do over the next couple of months as these tools evolve?If you’re looking support to understand how AI can increase the productivity of your team, and deliver a better member experience, send an email to <a data-mce-href="mailto:%20julian@smsonline.net.au" href="mailto:%20julian@smsonline.net.au" target="_blank" rel="noopener">julian@smsonline.net.au</a> to speak further.&nbsp;

Does AI Replace or Enhance Human Creativity?

SMS specialises in AI, strategy, research, membership, and partnerships for associations, charities, unions, and other not-for-profit entities. Our assistance is tailored to your needs and budget with a focus on insightful ideas and practical solutions. We can assist with anything from a discussion on a specific issue to working with you on longer term projects.

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