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Over the Easter break <a data-mce-href="https://www.linkedin.com/in/juliansmoore/" href="https://www.linkedin.com/in/juliansmoore/" target="_blank" rel="noopener">Julian</a> decided to spend some time playing with the recently released AI tools that enable the average person to create music.&nbsp;He created a number of songs that he's uploaded to YouTube to showcase what's possible. <a data-mce-href="https://www.youtube.com/watch?v=SIqezxJZAbM" href="https://www.youtube.com/watch?v=SIqezxJZAbM" target="_blank" rel="noopener">Here's my favourite:</a><iframe id="hmvk0ofhluhut9nu" src="https://www.youtube.com/embed/SIqezxJZAbM" class="w-full bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://www.youtube.com/watch?v=SIqezxJZAbM" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/SIqezxJZAbM" data-mce-style="aspect-ratio: 16/9;"></iframe>He set up a YouTube channel called <a data-mce-href="https://www.youtube.com/@AIRemix321" href="https://www.youtube.com/@AIRemix321" target="_blank" rel="noopener">AI Remix</a> to demonstrate the kind of outputs than can be achieved with the tools currently available. To our surprise, it organically generated over 13.7K in unique views in just 7 days.This could be a strong potential marketing and engagement channel for associations.I've got to say, I'm genuinely impressed with what can be achieved ... and excited to see how these tools evolve.I admit, I was a bit sceptical about people using AI to create music.The idea of machines crafting lyrics and tunes felt like it might edge out the human element of music. After all, being creative is one of the things that makes us human and allows us to express our thoughts and feelings.Having now seen the creative process, my perspective's taken a complete 180.Making a song using AI isn't about hitting the "create" button on a computer. There's a lot of heart and soul that goes into shaping these tracks. The AI is more like a collaborator and an enabler, offering a new set of tools to express ideas that were potentially out of reach before.AI tools remove barriers to human creativity.Don't have a guitar? Can’t play the drums? Find expressing your thoughts in words challenging? Never created any kind of music in your life? No problem.With AI, those aren't barriers anymore. Anyone can bring their musical ideas to life, and that's super exciting.AI gives someone who has a creative vision, the ability to bring it to life in ways they could never manage alone. It brings the ability to generate something awesome to the average person.&nbsp;There is still a lot of work to do on refining those tools.&nbsp;As you can see from the quality of the videos the AI is producing, the AI itself has some way to go before being able to match the quality of human generated output ... although, with <a data-mce-href="https://www.youtube.com/watch?v=NXpdyAWLDas&amp;t=61s" href="https://www.youtube.com/watch?v=NXpdyAWLDas&amp;t=61s" target="_blank" rel="noopener">Sora</a> coming out later this year, that may be about to change.What could your association do with tools like this? What could you do over the next couple of months as these tools evolve?If you’re looking support to understand how AI can increase the productivity of your team, and deliver a better member experience, send an email to <a data-mce-href="mailto:%20julian@smsonline.net.au" href="mailto:%20julian@smsonline.net.au" target="_blank" rel="noopener">julian@smsonline.net.au</a> to speak further.&nbsp;

Does AI Replace or Enhance Human Creativity?

An "association" happens when a group of people come together to collectively advance a common purpose.&nbsp;We have expectations around associations in their present form because that's the world we've grown up in. But what we see now is just one chapter in a long story of collective endeavour. Over thousands of years, the face of associations has continually evolved, adapting to the ever-changing landscape in which we operate.&nbsp;We can’t reshape society to fit the traditional associations norms we are comfortable with. Instead, associations must ride the waves of change, while advancing their collective purpose. &nbsp;Change is about evolution&nbsp;- building on the best of the past to make a better future. And there are so many fantastic ways we can shape our trajectory and better navigate our organisations into the future. To help focus your discussions, here is a list of the 14 conversations dominating association strategic planning over the past year ...<strong style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">How Do We ... Advance our Purpose (Not Just Member Numbers)Your purpose is the North Star guiding your association ship into the future. It’s not about cramming in more passengers; it’s about the meaningful impact of the voyage itself. And it's about ensuring the right people are on the ship. Steer every initiative back to how it aligns with your purpose as it forms the “why” behind every “what” and “how.” By rallying members around a sense of shared purpose, you can create an impact that resonates.How Do We ... Adapt to Rapid Technological Change &amp; AI Acceleration<span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-weight: inherit; font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-weight: inherit; font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">The digital and AI revolution train is accelerating fast, whistling towards unprecedented change. Associations must gear up to spearhead this shift, not just keep up. Associations must embrace technologies to boost your own operations, as well as position your association as the definitive guide helping members to navigate digital transformation. Be the lighthouse helping members through the fog.How Do We ... Navigate Generational Shifts&nbsp;&nbsp;Engaging different generations is like planning a huge family reunion meal - you need options for all tastes. Understand diverse needs across your different demographics and tailor your engagement accordingly. Create a mosaic of engagement pathways tailored to the different ways different generations want to engage. Use AI to leverage content into many different forms - from emails to LinkedIn Articles to TikTok videos. Building bridges across generations will strengthen your association community and provides a solid foundation for the future.How Do We ... Manage Increasing Competition and Collaboration&nbsp;Associations face an increasing number of formal and informal competitors vying for different aspects of their traditional value proposition. Combatting this "death by a thousand cuts" scenario requires a clear focus on your purpose and the specific impact you want to make. Don't try to be all things to all people. Identify where to focus your energy to deliver distinctive member value - remaining true to what makes your association irreplaceable. To secure their competitive position, many associations are exploring collaborations with others to expand resources, increase value, and advance purpose.How Do We ... Deliver Personalised, Relevant, and Compelling ValueThe era of personalisation calls for tailored value propositions that resonate with members’ diverse needs and interests. Curate compelling value offerings tailored to specific market segments such as targeted content streams, personalised learning paths, and segmented networking opportunities. Make each member feel personally valued, understood, and supported throughout their journey with your association.How Do We ... Foster Thriving Online and In-Person CommunitiesBlend digital engagement with in-person interactions to foster a deep sense of belonging and connection amongst your commuity. Create online engagement opportunities that encourage meaningful, purpose-driven participation while also hosting in-person events that enable genuine human connections. Form spaces where members can come together to collaborate, share their stories, and support one another in pursuing shared and individual goals.How Do We ... Communicate with ImpactGreat communication inspires action and engagement. Cut through the digital clutter with compelling and creative storytelling that more effectively inspires action amongst your audience. Truly understand your members' preferred communication styles and needs in order to connect with them in more relevant and meaningful ways. Share your purpose and message with authenticity in the channels and formats that will best resonate with each member segment.How Do We ... Nurture a Productive and Purposeful Team CultureIf associations are bridges connecting people, then your staff team is the foundation making those connections strong. A vibrant team culture is the fertile soil in which innovation, resilience, and collective success can blossom amongst your staff and volunteers. Prioritise professional development, open communication, and taking time to celebrate achievements together, no matter how small. Empower your team with a sense of ownership and purpose, enabling them to thrive by working cooperatively towards the greater vision and goals of your association.How Do We ... Generate Strong and Sustainable Revenue StreamsStrong and diverse revenue streams&nbsp; enable your association to continue advancing its purpose over the long-term. When seeking to maximise revenue, start by maximising your current revenue channels. Then look for new opportunities to generate sustainable revenue in ways that both align with your values. Once you've got something compelling to sell, don't fall into the trap of limiting your revenue due to a dislike of “sales”.&nbsp; If you truly believe people are better off as members, then selling is just good customer service. Embrace as many of the vast number of sales channels - from marketing automation to one-on-one sales - as possible to enhance your revenue generation performance.How Do We ... Evolve to a more Contemporary Membership ModelTraditional membership models are evolving into more flexible, inclusive, and engaging frameworks that are better suited to today's society. Take a step back to holistically rethink what membership could look like through your association's unique lens. Explore how you can amplify accessibility, community, and the delivery of value in new ways while advancing your underlying purpose.How Do We ... Use Data to Inform Decision MakingTransform the wealth of data at your disposal into actionable intelligence and insights to more effectively guide planning and purpose-driven decisions at all levels. Gain a deeper understanding of your members' needs, industry trends, growth opportunities, and how to maximise your impact. Then let these data-driven insights shine a light on the optimal pathways forward at the strategic, operational, and tactic levels within your association.How Do We ... Champion Social Responsibility and SustainabilitySet an example of positive change from the inside out by deeply embedding these values across your associations' operations, culture, and community initiatives. Become a respected voice advocating for social causes and environmentally friendly practices that are aligned to your purpose. Inspire your members to take action by giving them opportunities to contribute through your association.How Do We ... Demonstrate Visionary Leadership and Effective GovernanceEffective boards have a shared vision of the future. This shared vision is complemented by a clearly defined roadmap (the strategy) to its desired destination. A strong working relationship among the Board members and with the CEO, is crucial. It’s this collaborative dynamic that fosters robust debate, informed decision-making, and ultimately, the successful governance of the organisation. Decisions grounded in data and evidence are the benchmarks of such boards, transcending personal opinions to deliver accountability, transparency, and a clear trajectory for the association.How Do We ... Undertake Effective Strategic PlanningStrategic planning has evolved significantly in recent years. Plans are now more succinct, purpose-driven and focused on the lasting impact an association intends to create. Great plans melds vision with action, tackling current challenges and setting up future success.&nbsp;The key is unifying stakeholders around a common purpose and charting a clear and compelling path to reach it. Planning is a collaborative process which draws on the insights and knowledge of a broad range of stakeholders - amplifying the voices of those the associations serves to determine the best pathway forward to achieve its purpose.&nbsp;If you’re looking for a presentation on the above article or a facilitator who knows the association world inside and out, and can add just the right amount of energy to your strategic planning process, drop an email to <a href="mailto:belinda@smsonline.net.au" data-mce-href="mailto:belinda@smsonline.net.au">belinda@smsonline.net.au</a>.&nbsp;&nbsp;

14 Conversations Dominating Association Strategic Planning in 2024

In case you missed it, registrations are open for the <a data-mce-href="https://associationsreimagined.zohobackstage.com.au/AssociationsReimagined#/tickets?lang=en" href="https://associationsreimagined.zohobackstage.com.au/AssociationsReimagined#/tickets?lang=en">Associations Reimagined: AI &amp; the Digital Frontier conference</a> running in March. Given the acceleration of AI adoption by associations and their members, &nbsp;we encourage you to attend this important event.&nbsp;AI is not some complicated tech that's only for big companies. In fact, there are many AI tools that can have a massive impact on the success of your association right now.Below are a list of 10 things they can help you to do right now ... but ... you may like to scroll down to where I've used one of those groovy AI tools to convert this e-news into a <a data-mce-href="https://youtu.be/pUqrApsIeWU" href="https://youtu.be/pUqrApsIeWU" target="_blank" rel="noopener">video </a>:) &nbsp;Find New Members or Sponsors in Seconds:You can find the contact details for prospective members or sponsors in moments using online services, such as <a href="http://www.lusha.com" data-mce-href="http://www.lusha.com">Lusha</a>. This searchable database enables you to quickly create an email or phone database specific to your needs (eg: a list of CEOs from businesses in a specific sector).&nbsp;Personalise Written Communication&nbsp;&nbsp;You can create highly personalised communications in moments. For example, you can upload a database of prospective members to <a data-mce-href="http://www.OpenAI.com" href="http://www.OpenAI.com">ChatGPT</a> and ask it to look up their websites and draft a email inviting them to join that is personalised to the individual and their company they work for. We've been doing when approaching prospects for high-value partnerships for a meeting - it's been exceptionally effective.Personalise Video MessagesYou can create videos that are personalised to the individual member in moments. Using <a href="https://ai.invideo.io" data-mce-href="https://ai.invideo.io">Invideo</a> you can create - and send - customised videos that address the recipients by name, reference their specific interests, and provide information relevant to their potential involvement with the association. <span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-weight: inherit; font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-weight: inherit; font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">Even better - there is no need for video editing as the AI does it all.Make complex research accessibleYou can translate complex research and reports into a more consumable format in many ways. Upload the document into <a data-mce-href="http://www.OpenAI.com" href="http://www.OpenAI.com">ChatGPT </a>and ask it to convert the information into a short article, a longer blog, a YouTube video, a LinkedIn Post, a TikTok video, an infographic or even a poem. You can even ask them to produce those items for specific market segments. For example, upload the Federal Budget and get it to create a TikTok on how it will affect students. One piece of information can easily be converted to fit many different channels.&nbsp;Quickly Create Targeted Newsletters and BlogsYou can quickly and easily create newsletters tailored for different member segments or even individual members. Using <a data-mce-href="http://www.OpenAI.com" href="http://www.OpenAI.com">ChatGPT</a>, you can create a newsletter and then create several versions targeted at different market segments.&nbsp;Communicate More Effectively with the TikTok GenerationYou can target those hard-to-reach younger members by converting text newsletters into TikToks that automatically summarise the content and put it into a TikTok sharable format. Using <a href="https://ai.invideo.io" data-mce-href="https://ai.invideo.io">Invideo</a> this is very quick and easy.Submit Grant Applications More Quickly and With An Increased Chance of SuccessYou can save yourself a huge amount of time by getting AI to fill out your grant applications. The grant application process can be daunting due to its complexity and the precision required. You can upload the application to <a data-mce-href="http://www.OpenAI.com" href="http://www.OpenAI.com">ChatGPT</a> and ask it to autofill the applications based on pre-existing data, analysing grant requirements, and ensuring that all submissions are compliant with the stipulated guidelines. This not only saves time but also increases the likelihood of successful grant acquisitions.&nbsp; &nbsp; Make Outbound Calls Cheaply and QuicklyYou can make thousands of outbound calls in moments. <a data-mce-href="https://www.air.ai" href="https://www.air.ai">Air</a> is an AI telephone service that can talk in any language and any accent you choose - and it sounds just like a human. They can make the call, effortlessly have a chat with a particular objective in mind, schedule follow-ups, and even answer queries. With a tiny cost per call, you could personally invite everyone on your entire database to your conference on the same day. And have an early understanding of the registration intentions of the bulk of your database.&nbsp;&nbsp;Create Better Board Reports, More Quickly.You can automate the production of Board reports and save yourself considerable time and effort. Using <a data-mce-href="http://www.OpenAI.com" href="http://www.OpenAI.com">ChatGPT</a>, you can automate the analysis of data, generate visually appealing reports, and present information in your tone of voice and writing style. Some associations are even exploring appointing a non-voting AI board member to help their board to make better informed choices.Find the Perfect Event Formula.You can use <a data-mce-href="http://www.OpenAI.com" href="http://www.OpenAI.com">ChatGPT </a>to sift through past event data, understanding what topics, formats, and speakers resonate most with your audience, ensuring every event is perfectly tailored.So, what can AI do for my association today?By embracing AI, associations can enhance operational efficiencies, personalise member experiences, and ensure the sustainability of their growth and relevance in an increasingly digital world.&nbsp;The time to act is now; by adopting low-cost AI solutions, associations can position themselves at the forefront of innovation, ready to meet the challenges and opportunities of the digital age head-on. Taking their members along with them.As I mentioned above, I pasted this blog post into an AI tool, and it <a data-mce-href="https://youtu.be/pUqrApsIeWU" href="https://youtu.be/pUqrApsIeWU" target="_blank" rel="noopener">made this video in less than 3 minutes</a>. No video editing, no script writing, no voice overs. So cool :)&nbsp;<figure id="figure-fii1qzmia4lsmyqkrp"><iframe id="fii1qzmia4lsmyqkrp" src="https://www.youtube.com/embed/pUqrApsIeWU" class="w-full bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtu.be/pUqrApsIeWU" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/pUqrApsIeWU" data-mce-style="aspect-ratio: 16/9;"></iframe></figure>

What can AI do for my association TODAY?

About 10 years ago I wrote a paper called "Membership is Dead?" that went viral. The first paragraph was: A number of powerful generational, cultural and economic forces are colliding to create a perfect storm that will make the next 5-20 years some of the toughest ever faced by associations. Associations who don’t adapt face a slow decline into obscurity as they are replaced by newer, more innovative, less bureaucratically challenged, less change resistant competitors. While the idea of membership will continue, the antiquated models of recruiting, retaining and engaging members cannot survive in an increasingly challenging and ever-changing operating environment.And I realise now I made a huge mistake.&nbsp;It's true that generational, cultural, and economic forces were (and are still) colliding to create a perfect storm. But the eye of that storm is undoubtedly technology.&nbsp;I've spent almost 30 years studying associations to identify trends impacting them and their evolution.And I've spent the better part of the last year extrapolating how AI will impact associations over the next 5 years.And it's terrifying.(Seriously, the magnitude of the coming wave of change looked so overwhelming that I briefly considered retiring early.)We are at a critical moment in time. I cannot overstate how important it is for senior association leaders to act now.As adaption of AI accelerates, associations have an opportunity to demonstrate their continued relevance by stepping up to navigate their sectors forward.&nbsp;Some associations are already on it (and doing amazing things).&nbsp;But most are not.&nbsp;And that worries me because I can see what's coming.&nbsp;I know you are busy and it's difficult to keep on top of everything. For that reason we collaborated with Answers for Associations to bring you the <a data-mce-href="https://events.answers.net.au/AssociationsReimagined#/" href="https://events.answers.net.au/AssociationsReimagined#/" target="_blank" rel="noopener">Associations Reimagined: AI &amp; The Digital Frontier conference</a>.&nbsp;This one-day event will bring you up-to-speed on what you need to know right now including:What funding is available to support AI adoption.&nbsp;* How AI is already reshaping professionals and jobs. * How associations can rise to meet the challenge of AI. * AI tools associations are using right now. *&nbsp;Managing data privacy and ethical challenges. *&nbsp;How AI is fundamentally changing learning. &nbsp;&nbsp; &nbsp;I guarantee that the investment of time will be well worth the critical insights you will gather.If you can't attend, I encourage you to send someone else from your organisation. It is important that all associations have the insights that will be shared at this event.&nbsp;This conference is a significant step in our journey to inspire associations to step up to the challenge ahead. I hope you can join us. &nbsp; &nbsp;

I made a huge mistake

AI is already beginning to reshape the fabric of our professions, industries, and causes. And the pace of change is accelerating rapidly. The world needs associations more than ever before.COVID is going to look like a minor inconvenience compared to what’s coming.Associations are perfectly positioned to support their members to leverage the opportunities and navigate the challenges of AI. They can mobilise to influence regulatory discussions, harness collective impact, and position their members can navigate an AI powered future.Why should you be actively working on this space ...To Stay Ahead, or Risk Being Left BehindIf your association isn’t positioning itself to deliver the solutions members need to adapt AI, then another organisation will. By leading the charge in AI, associations can demonstrate powerful relevance to their members – and securing their competitive position.I can’t overstate this – AI is a looming existential threat for associations who don’t act … and an amazing opportunity for those who do.Lead with Ethics in AIAs AI speeds ahead, ethical concerns like privacy and transparency intensify. Associations must lead in crafting policies that protect members and society amidst this rapid evolution.To Bridge the Skills GapAI's shake-up of job roles demands associations drive re-skilling efforts, preparing members for future shifts with tailored learning.To Re-Define Member ValueAI's potential for innovation is limitless, presenting associations with the chance to redefine what they offer to members and how they operate.To Leverage Greater ImpactAssociations can harness their reach to foster a culture of cooperation and collaboration that helps members tackle AI's complexities together, multiplying their influence.Use Data to Drive Decision-MakingArmed with insights into AI, associations can provide unmatched resources, viewpoints, and foresight, enhancing member engagement and underscoring their vital role.Where To Now?Navigating the AI revolution demands collaboration —no association can do it alone. "<a data-mce-href="https://associationsreimagined.zohobackstage.com.au/AssociationsReimagined#/?lang=en" href="https://associationsreimagined.zohobackstage.com.au/AssociationsReimagined#/?lang=en" target="_blank" rel="noopener">Associations Reimagined: AI &amp; The Digital Frontier Conference</a>" is where this collective journey begins.This important event will bring associations from around Australia and New Zealand together to discuss all the topics above, understand the full extent of AI's impact, provide an understanding of what the future may look like, and the first steps on taking that journey forward together.I strongly encourage you to <a data-mce-href="https://associationsreimagined.zohobackstage.com.au/AssociationsReimagined#/?lang=en" href="https://associationsreimagined.zohobackstage.com.au/AssociationsReimagined#/?lang=en" target="_blank" rel="noopener">register yourself and your team</a> for this crucial gathering—it's a valuable use of your time and an essential step forward.We have partnered with Answers for Associations and will be speaking at this event. We wanted to give a huge thank you to Jason Broom and the rest of the team at the Brisbane Convention and Exhibition Center for their very generous support of this event. It has ensured registration fees are super affordable for all.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp;

The World Needs Associations More Than Ever

Association partnerships can represent huge potential but can also bring avoidable pitfalls. Navigating high-value partnerships requires more than enthusiasm; it demands strategy, insight, and a keen awareness of common missteps. The key to forging successful, high-value partnerships lies in sidestepping these pitfalls with precision and foresight. The top 11 most common mistakes include:1. Lack of Clear ObjectivesThe biggest pitfall? Jumping into the partnership pool without a clear idea of what you’re swimming towards. Associations often leap at the chance of a partnership without setting specific, strategic objectives for that they want to achieve. It’s like setting sail without a map; you might find land, but will it be the land you wanted?2. Ignoring Cultural FitPicture this: a partnership that looks perfect on paper but feels like fitting a square peg into a round hole. Ignoring cultural compatibility is a common misstep. It's essential to partner with organisations that share similar values and visions. Otherwise, you’re in for a partnership that’s as harmonious as a cat-and-dog choir.3. Overlooking Long-Term PotentialShort-term gains can be alluring, but they’re the cherry, not the cake. Some associations fall into the trap of prioritising immediate benefits over long-term potential – which is often more than just financial. Sustainable partnerships should be positioned grow and evolve, offering value beyond the initial glitter.4. Underestimating Resource CommitmentPartnerships are not self-sustaining. They require time, effort, and resources – a fact often underestimated. It’s like planning a grand garden but forgetting you need to water the plants, fertilise the soil, and constantly nurture the garden. Successful partnerships require an ongoing commitment.5. Failing to Communicate ClearlyMiscommunication can turn a promising partnership into a game of broken telephone. Clear, consistent communication is the linchpin of any successful collaboration. Neglecting this can lead to misaligned expectations and a partnership that fizzles out – or worse.6. Not Leveraging the Partnership FullySometimes associations don’t exploit the full potential of a partnership. It’s like having a Swiss Army knife but only using the corkscrew. Explore all facets – co-branding opportunities, shared resources, joint events, and more. Often there are significant benefits that can be leverage with a deeper understanding of the value each party can bring.7. Neglecting the Art of NegotiationEntering a partnership is a dance, and negotiation is its rhythm. Associations often either undervalue their offerings or overpromise, leading to an imbalance. Striking a fair, mutually beneficial agreement is key.8. Undervaluing or Overvaluing Your OfferIt's a delicate balance between understanding the value your association brings and not overestimating its appeal. Misjudging this can lead to either missed opportunities or unmet expectations. Aim for a realistic assessment of your offer's worth, fostering partnerships that are equitable and grounded in mutual recognition of value.9. Not Selling the SolutionAssociations are often so focused on explaining what they do, they neglect to explain how they can solve a partner's challenges. Partners aren’t interest in your services as much as they are in how you can help them achieve their objectives.10. Skimping on Due DiligenceExcitement can lead to haste, and haste can lead to oversight. Proper due diligence – checking financial health, reputation, legal standings – is often glossed over, which can turn a shiny partnership prospect into a tarnished experience.11. Forgetting to Plan an Exit StrategyNot every partnership is forever, and that’s okay. Failing to plan an exit strategy is a common oversight. Ensure there are clear terms for ending the partnership amicably, so it’s more like a respectful goodbye and less like a bad breakup.If you are looking for support to maximse the success of your association partnership program, reach out to Julian Moore to set up a time to speak further.

Blog

Does AI Replace or Enhance Human Creativity?

14 Conversations Dominating Association Strategic Plannin...

What can AI do for my association TODAY?

I made a huge mistake

The World Needs Associations More Than Ever

11 Common Sponsorship Pitfalls for Associations