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As much as we’d like to believe that our association is the perfect fit for everyone in our sector, the reality is more like a jigsaw puzzle where not every piece fits. Understanding why some individuals might be hesitant to join your association is crucial. It’s like being a chef who knows not everyone will love their signature dish – but wants to understand why to make it more universally appealing.Knowing the reasons behind reluctance to join your association offers invaluable insights. It’s an opportunity to reflect, reassess, and revamp your strategies to be more inclusive, relevant, and appealing. By addressing these concerns, you can turn hesitations into motivations, transforming non-members into members.&nbsp;Following are some of the reasons why people might hold back from joining your association - and how this insight can be a golden opportunity for growth and improvement.Lack of Awareness or UnderstandingSometimes, it's not about disinterest but simply a lack of awareness. Potential members might not fully understand what your association does or the benefits of joining. It’s like having a treasure chest but no map showing where it is. Increasing visibility and clarity about your association's role and offerings is key.Perceived Lack of ValueFor some, the value proposition of your association might not be clear or compelling enough. They might perceive membership as an unnecessary expense rather than an investment. It’s about demonstrating the tangible benefits and ROI of joining – showing the value, not just telling it.Economic BarriersMembership fees can be a hurdle. Especially for students, early-career professionals, or those from smaller organisations, the cost of joining might be prohibitive. Consider flexible pricing models or discounted rates for these groups.Bad Past ExperiencesIf someone had a negative experience with your association or another similar organisation, it could deter them from joining. It’s like trying a food once and not liking it – it might take some convincing to try it again. Addressing past issues and showcasing improvements can help.Lack of RelevancePeople might feel that your association’s activities, resources, or network don’t align with their professional needs or interests. Ensuring that your association stays up-to-date and relevant to current industry trends is crucial.Overwhelming CompetitionIn today’s world, potential members have a plethora of choices, including other associations, online communities, and informal networks. Standing out in this crowded space means continuously innovating and offering something uniquely valuable.Poor Communication or MarketingSometimes, it's not what you offer but how you communicate it. Ineffective marketing or communication strategies can fail to capture the attention of potential members. Tailoring your message and channels to your target audience is essential.Time ConstraintsMany professionals juggle multiple responsibilities and might feel they don't have the time to engage in an association. Offering flexible, time-efficient ways to participate and benefit from membership can address this concern.If you are looking for assistance on maximising your member recruitment and retention efforts, <a data-mce-href="mailto:belinda@smsonline.net.au" href="mailto:belinda@smsonline.net.au" target="_blank" rel="noopener">contact us</a> for a chat on how we can help.

Why People Don't Join Your Association

Welcome to our 2024 guide on sprucing up your association's partnership portfolio! Think of this article as your personal playbook for attracting those high-flying, value-packed partnerships that are more elusive than a well-behaved cat at bath time. Ready to turn your association into a magnet for top-tier collaborators? Let's get the partnership party started! Know Your Worth (and Share It!) First things first, know what makes your association the belle of the ball. It's not just about having a snazzy logo or a catchy motto (though, hey, that doesn't hurt). It’s about understanding the unique value you bring to the table. Maybe it's your stellar network, groundbreaking research, or the fact that your conferences are the talk of the town. Whatever it is, wear it like a badge of honour. The Art of Matchmaking Finding the right partner is like finding the perfect dance partner – it's all about compatibility and rhythm. Seek partners who share your values, goals, and have a complementary audience. It’s the tango of the business world; you don't want to step on each other's toes! Create Tailored Partnership Packages Nobody likes a one-size-fits-all approach, especially in 2024 when customisation is king. Develop a range of partnership packages that cater to different needs and budgets. Think of it as a menu at a fancy restaurant; there’s something for everyone, from the appetizer enthusiast to the full-course meal aficionado. Showcase Success Stories Nothing beats a good ol’ success story. Share case studies or testimonials from past partnerships that rocked your world. It’s like showing off pictures of your pet – it warms hearts and builds connections. Plus, it’s proof that you’re a great partner to have in their corner. Engage with Potential Partners Proactively Don’t just sit and wait for Prince Charming to come knocking. Be bold! Reach out to potential partners with personalized proposals. It’s the professional equivalent of asking someone out for coffee – it’s friendly, casual, and the first step to something bigger. Harness the Power of Technology In 2024, if you’re not riding the tech wave, you’re swimming against the current. Use data analytics to understand potential partners better and AI tools to tailor your communications. It’s like having a crystal ball, but less mystical and more data-driven. Foster a Culture of Innovation Be the association that everyone wants to hang out with. Encourage innovation and forward-thinking in your events, publications, and member interactions. It’s like being the host of the best party in town – everyone wants an invite! Maintain and Nurture Relationships Finally, relationships are for life, not just for Christmas. Keep in touch with past and current partners. Regular check-ins, updates, and appreciation go a long way. It’s like watering a plant – nurture it, and it will grow. With these strategies, you're not just building partnerships; you're creating lasting alliances that will propel your association into a future brighter than a supernova (and who wouldn’t want that?). If you are looking for some external support to magic that partnership magic happening, email <a title="julian@smsonline.net.au" href="mailto:julian@smsonline.net.au" data-cke-saved-href="mailto:julian@smsonline.net.au" data-mce-href="mailto:julian@smsonline.net.au">julian@smsonline.net.au</a> to speak further.&nbsp; &nbsp;

How to Attract High-Value Association Sponsors in 2024

Happy New Year 2024! Four eggs arranged in carton

Happy New Year! As we step into 2024, it’s time to turbocharge our professional lives with a sprinkle of innovation and a dash of insight. And guess what? We’ve got just the right ingredients! First off, have you grabbed your copy of the <a href="https://comms.smsonline.net.au/ch/93441/26jpc/433/YAweg7z6Uy4kC3nh9hSavHN2OEb1i8TeOpQ4Sqa0.pdf" data-mce-href="https://comms.smsonline.net.au/ch/93441/26jpc/433/YAweg7z6Uy4kC3nh9hSavHN2OEb1i8TeOpQ4Sqa0.pdf">Associations Evolve: 2024 &amp; Beyond Journal</a> yet? It's packed with thought-provoking ideas and trends that are more refreshing than a New Year’s Day swim!&nbsp; Next step, let’s supercharge your calendar with events that will elevate thinking and drive inspiration for you and your team. Register today for: 🤖 Practical AI Tools for Association Professionals Workshop: It's like learning to fly, but with AI!&nbsp;Just bring your curiosity and a laptop. Julian Moore will provide a very practical and interactive guide to AI in <a href="https://comms.smsonline.net.au/ch/93441/26jpc/426/YAweg7z6Uy4kC3nh9hSafeZeorhdM2K55ObePBBM.html" data-mce-href="https://comms.smsonline.net.au/ch/93441/26jpc/426/YAweg7z6Uy4kC3nh9hSafeZeorhdM2K55ObePBBM.html">Sydney&nbsp;6 Feb</a>,&nbsp;<a href="https://comms.smsonline.net.au/ch/93441/26jpc/420/YAweg7z6Uy4kC3nh9hSa1EeKt3poC7o.NRCKqgnZ.html" data-mce-href="https://comms.smsonline.net.au/ch/93441/26jpc/420/YAweg7z6Uy4kC3nh9hSa1EeKt3poC7o.NRCKqgnZ.html">Melbourne 7 Feb</a>,&nbsp;<a href="https://comms.smsonline.net.au/ch/93441/26jpc/427/YAweg7z6Uy4kC3nh9hSaEignIUwUeR8K6rtVmQCU.html" data-mce-href="https://comms.smsonline.net.au/ch/93441/26jpc/427/YAweg7z6Uy4kC3nh9hSaEignIUwUeR8K6rtVmQCU.html">Brisbane&nbsp;9 Feb</a>&nbsp;and&nbsp;<a href="https://comms.smsonline.net.au/ch/93441/26jpc/421/YAweg7z6Uy4kC3nh9hSaORWt1T06nk990nYymaFm.html" data-mce-href="https://comms.smsonline.net.au/ch/93441/26jpc/421/YAweg7z6Uy4kC3nh9hSaORWt1T06nk990nYymaFm.html">Online 1 Mar</a>. 🌐 AI &amp; The Digital Frontier Conference: This is where the AI magic happens. Join us in Brisbane on 15 Mar for a day packed with insights from the AI wizards themselves. With a stellar line up of speakers, this conference is essential for those serious about their AI journey.&nbsp;<a href="https://comms.smsonline.net.au/ch/93441/26jpc/422/YAweg7z6Uy4kC3nh9hSaSkygaxB_Cpc582MIr5U0.html" data-mce-href="https://comms.smsonline.net.au/ch/93441/26jpc/422/YAweg7z6Uy4kC3nh9hSaSkygaxB_Cpc582MIr5U0.html">Brisbane 15 Mar</a>. 🎉 Association Event Innovators Retreat: Ready to make your events shine? Melbourne awaits you on 18-19 Apr with ideas so bright, you'll need shades. Hear from the gurus of event innovation!&nbsp;<a href="https://comms.smsonline.net.au/ch/93441/26jpc/423/YAweg7z6Uy4kC3nh9hSa4dKHD0grqrd6G2EVS6c9.html" data-mce-href="https://comms.smsonline.net.au/ch/93441/26jpc/423/YAweg7z6Uy4kC3nh9hSa4dKHD0grqrd6G2EVS6c9.html">Melbourne 18-19 Apr.</a> 🌅 Association Leaders Retreat: Bask in the magic of Uluru (15-17 May) and connect with fellow leaders. This retreat is like a spa for your brain – revitalising, enlightening, and energising. Last year was a sell-out, so book now or face the FOMO!&nbsp;<a href="https://comms.smsonline.net.au/ch/93441/26jpc/424/YAweg7z6Uy4kC3nh9hSaE.DJXJEtGY9wOhWn2MQk.html" data-mce-href="https://comms.smsonline.net.au/ch/93441/26jpc/424/YAweg7z6Uy4kC3nh9hSaE.DJXJEtGY9wOhWn2MQk.html">Uluru 15-17 May</a>. 🔄 Association Leaders eXchange: Join our series of dynamic sessions in <a href="https://comms.smsonline.net.au/ch/93441/26jpc/425/YAweg7z6Uy4kC3nh9hSaSDd0ar3tKhYRvYgOqB5f.html" data-mce-href="https://comms.smsonline.net.au/ch/93441/26jpc/425/YAweg7z6Uy4kC3nh9hSaSDd0ar3tKhYRvYgOqB5f.html">Sydney 12 Jul</a>y,&nbsp;<a href="https://comms.smsonline.net.au/ch/93441/26jpc/428/YAweg7z6Uy4kC3nh9hSa7JkWhIEe10TWcgWoPmfq.html" data-mce-href="https://comms.smsonline.net.au/ch/93441/26jpc/428/YAweg7z6Uy4kC3nh9hSa7JkWhIEe10TWcgWoPmfq.html">Wellington 18 Jul</a>y,&nbsp;<a href="https://comms.smsonline.net.au/ch/93441/26jpc/429/YAweg7z6Uy4kC3nh9hSapshFf5NZCh4.vaNDW3I_.html" data-mce-href="https://comms.smsonline.net.au/ch/93441/26jpc/429/YAweg7z6Uy4kC3nh9hSapshFf5NZCh4.vaNDW3I_.html">Melbourne 26 Jul</a>y, and&nbsp;<a href="https://comms.smsonline.net.au/ch/93441/26jpc/430/YAweg7z6Uy4kC3nh9hSaSs8sSrByWbuxlqrgoAUf.html" data-mce-href="https://comms.smsonline.net.au/ch/93441/26jpc/430/YAweg7z6Uy4kC3nh9hSaSs8sSrByWbuxlqrgoAUf.html">Brisbane 2 August</a>.. It's the perfect blend of sharing, learning, and networking – like a great coffee, but for your career! Let’s make 2024 a year of growth, innovation, and a bit of fun (because who says professional development can’t also have a laugh or two?). Here's to a year filled with meaningful achievements and plenty of reasons to smile.

Welcome to 2024! It's time to turbo charge ...

As we wrap up another year, I wanted to take a moment to extend a hearty season's greetings to you. I hope this festive period is filled with joy, laughter, and perhaps the odd mince pie too many (we've all been there). While we're all enjoying the holiday cheer, let's not forget that a new year means new opportunities to learn, grow, and connect. Following is the absolutely stellar line-up of events in 2024 that you won't want to miss (and I’m not just saying that because Julian and I will be presenting at them).&nbsp;🌟Practical AI Tools for Association Professionals Workshop. Join Julian Moore in this deep dive into practical ways AI can revolutionise your association. No coding required - just bring your curiosity and your laptop!&nbsp;<a href="https://www.answers.net.au/event/association-ai-workshop-practical-ai-tools-for-association-professionals-copy" target="_blank" rel="noopener" data-cke-saved-href="https://www.answers.net.au/event/association-ai-workshop-practical-ai-tools-for-association-professionals-copy" data-mce-href="https://www.answers.net.au/event/association-ai-workshop-practical-ai-tools-for-association-professionals-copy">Syd 6 Feb</a>.&nbsp;<a href="https://www.answers.net.au/event/association-ai-workshop-practical-ai-tools-for-association-professionals" target="_blank" rel="noopener" data-cke-saved-href="https://www.answers.net.au/event/association-ai-workshop-practical-ai-tools-for-association-professionals" data-mce-href="https://www.answers.net.au/event/association-ai-workshop-practical-ai-tools-for-association-professionals">Melb 7 Feb</a>.&nbsp;<a href="https://www.answers.net.au/event/association-ai-workshop-practical-ai-tools-for-association-professionals-copy-copy" target="_blank" rel="noopener" data-cke-saved-href="https://www.answers.net.au/event/association-ai-workshop-practical-ai-tools-for-association-professionals-copy-copy" data-mce-href="https://www.answers.net.au/event/association-ai-workshop-practical-ai-tools-for-association-professionals-copy-copy">Bris 9 Feb</a>.&nbsp;<a href="https://www.answers.net.au/event/association-ai-workshop-practical-ai-tools-for-association-professionals-copy-copy-copy" target="_blank" rel="noopener" data-cke-saved-href="https://www.answers.net.au/event/association-ai-workshop-practical-ai-tools-for-association-professionals-copy-copy-copy" data-mce-href="https://www.answers.net.au/event/association-ai-workshop-practical-ai-tools-for-association-professionals-copy-copy-copy">Online 1 Mar</a>. 🌟AI &amp; The Digital Frontier Conference. Join us for a day of insightful presentations from key thought leaders in the AI space. With a stellar line up of speakers, this conference is essential for those serious about their AI journey.&nbsp;<a href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date" target="_blank" rel="noopener" data-cke-saved-href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date" data-mce-href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date">Bris 15 Mar</a>. 🌟Association Event Innovators Retreat. Get ready to be inspired! This retreat is all about innovative ideas and strategies to take your events to the next level. Hear from thought leaders at the cutting edge of association events.&nbsp;<a href="https://www.answers.net.au/event/association-event-innovators-retreat-save-the-date" target="_blank" rel="noopener" data-cke-saved-href="https://www.answers.net.au/event/association-event-innovators-retreat-save-the-date" data-mce-href="https://www.answers.net.au/event/association-event-innovators-retreat-save-the-date">Melb 18-19 Apr.</a> 🌟Association Leaders Retreat. Experience the magic of Uluru while connecting with fellow association leaders. This retreat is designed to empower, enlighten, and energise. Last year sold out months beforehand so book now to secure your place.&nbsp;<a href="https://www.answers.net.au/event/association-leaders-retreat-uluru-9-copy" target="_blank" rel="noopener" data-cke-saved-href="https://www.answers.net.au/event/association-leaders-retreat-uluru-9-copy" data-mce-href="https://www.answers.net.au/event/association-leaders-retreat-uluru-9-copy">Uluru 15-17 May</a>. 🌟Association Leaders eXchange A series of dynamic and interactive sessions tailored for association professionals wanting to discuss solutions to common challenges. Share, learn, and network in a city near you.&nbsp;<a href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date-copy" target="_blank" rel="noopener" data-cke-saved-href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date-copy" data-mce-href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date-copy">Syd 12 Jul</a>.&nbsp;<a href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date-copy-copy" target="_blank" rel="noopener" data-cke-saved-href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date-copy-copy" data-mce-href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date-copy-copy">Well 18 Jul</a>.&nbsp;<a href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date-copy-copy-1" target="_blank" rel="noopener" data-cke-saved-href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date-copy-copy-1" data-mce-href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date-copy-copy-1">Melb 26 Jul</a>.&nbsp;<a href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date-copy-copy-1-copy" target="_blank" rel="noopener" data-cke-saved-href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date-copy-copy-1-copy" data-mce-href="https://www.answers.net.au/event/associations-reimagined-ai-the-digital-frontier-save-the-date-copy-copy-1-copy">Bris 2 Aug</a>.These events are not just about gaining new insights - they're also fantastic opportunities to network with peers, share a laugh (or two), and maybe even find your next big idea.So, as we bid farewell to this year, let's raise our glasses (or coffee mugs, for the caffeine aficionados) to a fantastic year ahead, full of learning, innovation, and connection.Wishing you a fabulous festive season and a brilliant start to the new year!

🎉 Season's Greetings & Exciting Events to Look Forward to in the New Year! 🌟 2

As the festive lights twinkle and we eagerly await Santa’s arrival, I’ve got some early Christmas cheer to share with you.&nbsp; I’d like to talk about insurance. Yes, I know, dealing with insurance can sometimes feel less exciting than finding socks under the Christmas tree. But imagine starting the New Year with the confidence that your association is covered – it's like unwrapping the best present ever (well … ok … almost)! We are currently undergoing some of the most significant shifts in the risk landscape in history - especially in the digital realm. We live in a world where cyber threats are as common as tinsel at Christmas. From data breaches to online fraud, the digital age has brought new challenges that old insurance policies may not fully address. It's vital to ensure that your coverage evolves as rapidly as these risks, providing a safety net for everything from sensitive member data to digital assets. This reassessment is as essential as checking those holiday lights for any frayed wires – because prevention is always better than cure. And here’s where the Christmas cheer happens … Answers for Associations and KBI Insurance have spent over a year tailoring an insurance solution that’s right for a wide variety of associations – creating comprehensive coverage needs at highly competitive rates.* I’ve been part of this process and have been amazed at what KBI have come up with. So, before you dive into the holiday celebrations, I highly recommend <a data-mce-href="https://kbigroup.com.au/what-we-do-service/association-insurance-afa/" href="https://kbigroup.com.au/what-we-do-service/association-insurance-afa/" target="_blank" rel="noopener" data-mce-selected="inline-boundary">clicking here for a quote or schedule a call closer to your renewal date.</a>&nbsp;I promise it’s way simpler than untangling Christmas lights and much more satisfying! Here’s to a jolly, risk-ready 2024, filled with peace, joy, and the confidence of healthy insurance coverage. ------- * Financial Services Laws are very confusing and complex and I take them very seriously. I'd like you to know that Answers for Associations is a referral partner for KBI and not licensed to provide financial advice or any other financial services.&nbsp;Answers receives a commission on referrals to KBI which supports the many services Answers provides to associations. KBI Pty Ltd is an Authorised Representative (450152) of KBI Group Pty Ltd (ABN 56 167 437 121, AFSL 494792).

🎁 Gift Your Association a Fresh Start in the New Year with KBI Insurance! 🎉

Associations around the world are not just embracing AI, they're riding the wave of its transformative power. For the smaller associations, it's like finding a secret weapon in their toolbox – they're streamlining processes and offering tailor-made experiences to members, making a mighty impression. And for the big players? They're using AI as their super-powered lens, magnifying data for strategic insights and supercharging member engagement on an epic scale. Artificial Intelligence is a practical superpower all associations, regardless of size, can significantly benefit from. Following are some practical tips to start your AI adventure on the right foot. Designate AI Advocates Think of this as finding the Indiana Jones of AI in your organisation – someone adventurous, yet thoughtful about integrating AI. Provide them with the space to identify and assess how AI can benefit your organisation. They'll be the torchbearers, guiding others through the AI jungle, identifying where AI can turn their daily challenges into a walk in the park. Training and Education: Knowledge is Power (Literally) It’s not just about staff knowing what AI is, but how it can be the Robin to their Batman. Training demystifies AI, moving it from sci-fi to reality, enabling each team member to think about AI not as a distant concept, but as an accessible tool that's here to stay and help. Regular AI Check-ins Think of these meetings as the Avengers' debriefs. Here, staff can swap stories about their AI escapades, learning from each other’s victories and misadventures. It’s about building a community within the organisation that breathes, eats, and sleeps AI. A Nod from the Big Wigs When the higher-ups are on board, it's like having Dumbledore's support at Hogwarts. Their backing is crucial in ensuring that AI isn't just a passing fad but a core part of the association's strategy and culture. Trial Runs: Small Steps to Giant Leaps Pilot projects are the association's playgrounds for AI. They are low-risk, high-reward scenarios where teams can experiment, observe outcomes, and fine-tune their approach. It’s about learning by doing, an essential step in the AI journey. Feedback Loop: The Magic Conch Shell This is where the grassroots wisdom about AI percolates up. It's not just about collecting feedback but acting on it, turning the team's insights into a goldmine for continuous improvement in the AI adventure. Call in the Cavalry: External AI Gurus Sometimes, a fresh pair of eyes, can offer new perspectives and solutions. An external experts can help bridge gaps, introduce cutting-edge AI practices, and tailor solutions that fit like a glove to the association's unique needs. If you are looking for some external support to embrace a future where AI is as integral to your operations as your morning coffee is to your day, email <a href="mailto:julian@smsonline.net.au" data-mce-selected="inline-boundary" data-mce-href="mailto:julian@smsonline.net.au">julian@smsonline.net.au</a> and let's talk further.&nbsp;

Blog

Why People Don't Join Your Association

How to Attract High-Value Association Sponsors in 2024

Welcome to 2024! It's time to turbo charge ...

🎉 Season's Greetings & Exciting Events to Look Forward t...

🎁 Gift Your Association a Fresh Start in the New Year wi...

Practical Ways to Unleash the Power of AI in Your Associa...