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Charting a course to the future for your association can feel like a lot like herding cats. Each person involved brings a unique set of experience, ambitions, and interests, which makes the task of aligning everyone behind a single compelling vision of the future challenging.This is where exploring different models of what “success” could look like can be useful. By exploring different options, you gain invaluable insights into the paths that could lead your association towards its most impactful and engaging evolution.Below are six models to spark this thinking. Before you start, remember that embracing just one may not be appropriate.The success of many associations lies in their ability to adopt multiple roles, catering to the broad spectrum of member needs through a combination of functions. You may find your ideal model is a blend of those below – or something else entirely.In this process the true challenge comes from clarifying which roles are critical to your overarching purpose. And which we can stop doing. This creates a focus that enables you to concentrate resources where you can make the most impact.Once crafted, your shared vision of future success is a valuable compass that can guide planning decisions.So, what’s your vision of success?The Content Provider – The Netflix of Associations.&nbsp;Imagine your association as the <a data-mce-href="http://www.netflix.com/" href="http://www.netflix.com/">Netflix</a> of member engagement, crafting a buffet of personalised content that make each member feel like you are doing it just for them. With a little tech wizardry and a lot of insight, you’re serving up a custom mix of content that hit the sweet spot every time. It’s about knowing what content your members need before they do, delivering it with a flourish, and hearing them say, “Wow, they really get me!” Your aim? To be the go-to source for content that is so tailored, it feels like magic.The Connector – The LinkedIn of Associations.Think of your association as <a data-mce-href="https://www.linkedin.com/in/belindaamoore/" href="https://www.linkedin.com/in/belindaamoore/">LinkedIn</a>, supercharged with the power of in-person connection. It’s not just about who you know; it’s about who you could know. By weaving a web of opportunities, you help members expand their networks in meaningful ways. This isn’t just networking; it’s purpose driven connectivity at its finest. Members come to you not just to mingle, but to forge connections that propel them forward, powered by your uncanny ability to match them with the right people at the right time.The Mobiliser – The Change.Org of Associations.&nbsp;Channel the energy of <a data-mce-href="https://www.change.org/" href="https://www.change.org/">Change.Org</a>, transforming your association into a beacon for activism and action. Your calling card? Mobilising your members around causes that matter, turning passion into policy changes, and advocacy into action. It’s about harnessing the collective power of your community to make a difference, crafting campaigns that capture hearts and minds, and leading the charge towards tangible change. You’re the megaphone, amplifying your members’ voices to echo far and wide.The Upskiller – The Duolingo of Professional Development.&nbsp;Imagine if <a data-mce-href="https://www.duolingo.com/" href="https://www.duolingo.com/">Duolingo </a>and professional development had a love child; that’s your association. It’s about making learning addictive, turning education into an experience that’s as engaging as scrolling through your favourite social media feed. From bite-sized lessons to full-blown certifications, you’re making sure your members are always leveling up, equipped with the latest skills and knowledge. Your secret sauce? A learning journey so personalised and engaging, members can’t wait to log in and learn.The Store - The Amazon of AssociationsImagine your association as the <a data-mce-href="http://www.amazon.com" href="http://www.amazon.com" target="_blank" rel="noopener">Amazon</a> of the membership world, offering a seamless, personalised platform where members can connect with all the products and services they need with ease - and not just those provided by the association. Just as Amazon revolutionized online shopping, your association aims to redefine how members from the solutions they need. By leveraging technology and data insights, you provide a one-stop-shop for the resources, events, products, and services your members need.The Advocate – The Amnesty International of Your Field.&nbsp;Your association stands tall like <a data-mce-href="https://www.amnesty.org/" href="https://www.amnesty.org/">Amnesty International</a>, wielding data, experience, and insight to champion the causes your members care deeply about. It’s not just about being in the conversation; it’s about leading it, turning passion into policy, and advocacy into action. You’re the rallying cry for your community, strategising campaigns that turn heads, change minds, and spur action. Behind every call to action, there’s a carefully crafted strategy, ensuring your members’ voices are heard loud and clear.The Innovator – The Tesla of Associations.Envision your association as the <a data-mce-href="http://www.tesla.com" href="http://www.tesla.com">Tesla</a> of your sector, sparking innovative breakthroughs and pioneering change. With a blend of visionary ideas and state-of-the-art technology, you're setting the pace for the future, much like Tesla has transformed the automotive and energy industries. Your aim is to not just meet member expectations but to exceed them, by leading the charge towards new frontiers. Each project and initiative is a leap forward, pushing boundaries and inspiring your members to think bigger. "This is where the future starts," your members think, admiring the bold path you carve. In the spirit of Tesla, your association is more than a participant in your industry - it's a trailblazer, making the journey of innovation as exhilarating as driving a car that symbolises the future itself.Clarifying your vision makes it much each to articulate your key strategic moves: what new initiatives to launch, what activities to discontinue, which areas to improve, and what practices to maintain. This insight guides you to invest resources wisely, focusing on actions that propel your association toward its goals.If you are looking for someone to help facilitate your next strategic planning process, email <a href="mailto:belinda@smsonline.net.au" data-mce-href="mailto:belinda@smsonline.net.au">belinda@smsonline.net.au</a> and let's chat about how we can make it your most successful ever!

What Kind of Association Do You Aspire to Be?

We are thrilled to share an exciting lineup of events designed for those shaping the future of associations. From hands-on workshops, purposeful discussions, and insightful webinars, there’s something for everyone. Whether you're tuning in online or joining face-to-face, you can get fresh ideas, sharpen your skills, and connect with our awesome association community. What could you register for today?&nbsp;&nbsp; &nbsp; <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/468/gKzKfL.HgNCJkXP64ister_b00BSdQw07GY4qDOU-2.html" href="https://comms.smsonline.net.au/ch/93441/29td9/468/gKzKfL.HgNCJkXP64ister_b00BSdQw07GY4qDOU-2.html" target="_blank" rel="noopener">Conversations Dominating Association Planning (Webinar)</a>Designed for those wanting to understand current trends in associations, this webinar will consider the 14 critical conversations shaping associations around the world. From revolutionising membership models, digital transformation, embracing diversity and demonstrating leadership, this 45-minute webinar will arm you with the insights and strategies to navigate change and lead with purpose. The recording will be sent to registrants after the workshop. 12.30pm AEST. Online <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/468/gKzKfL.HgNCJkXP64ister_b00BSdQw07GY4qDOU-2.html" href="https://comms.smsonline.net.au/ch/93441/29td9/468/gKzKfL.HgNCJkXP64ister_b00BSdQw07GY4qDOU-2.html" target="_blank" rel="noopener">April 16</a>. &nbsp; &nbsp; <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/462/gKzKfL.HgNCJkXP64ist6oiDyqkWj5pRPE3g.ON5-1.html" href="https://comms.smsonline.net.au/ch/93441/29td9/462/gKzKfL.HgNCJkXP64ist6oiDyqkWj5pRPE3g.ON5-1.html" target="_blank" rel="noopener">Association Event Innovators Retreat (Face-to-Face)&nbsp;</a>Designed for forward thinking event professionals, this is your chance to explore AI's revolutionary role in events, connect with top-tier professionals, and leave with groundbreaking strategies and a renewed passion for crafting unforgettable experiences. This immersive journey that blends cutting-edge insights with unparalleled networking. Lancemore Mansion Hotel Werribee Park. Melbourne. <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/462/gKzKfL.HgNCJkXP64ist6oiDyqkWj5pRPE3g.ON5-1.html" href="https://comms.smsonline.net.au/ch/93441/29td9/462/gKzKfL.HgNCJkXP64ist6oiDyqkWj5pRPE3g.ON5-1.html" target="_blank" rel="noopener">April 17-19</a>. &nbsp; AI Skills for Association Professionals (Online Workshop)This three-hour workshop has been designed to equip you with the AI skills essential for dramatically increasing your productivity. This interactive experience offers a deep dive into practical AI applications, live demonstrations, and personalised advice to ensure you're not just observing the AI revolution but actively participating in it. This event will run regularly, and each session will be updated to reflect any new AI developments. The recording will be sent to registrants after the workshop. 9am-12pm AEST. Online: <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/469/gKzKfL.HgNCJkXP64istotssgFifvkB4WgLkricm.html" href="https://comms.smsonline.net.au/ch/93441/29td9/469/gKzKfL.HgNCJkXP64istotssgFifvkB4WgLkricm.html" target="_blank" rel="noopener">May 31</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/470/gKzKfL.HgNCJkXP64ist9mTFJ_.oG5ufDWQiwHbY.html" href="https://comms.smsonline.net.au/ch/93441/29td9/470/gKzKfL.HgNCJkXP64ist9mTFJ_.oG5ufDWQiwHbY.html" target="_blank" rel="noopener">Jul 31</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/471/gKzKfL.HgNCJkXP64istiI6n2vWRSmbgt1V1zOSh.html" href="https://comms.smsonline.net.au/ch/93441/29td9/471/gKzKfL.HgNCJkXP64istiI6n2vWRSmbgt1V1zOSh.html" target="_blank" rel="noopener">Oct 02</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/472/gKzKfL.HgNCJkXP64istx8mH6RJbUf5NzOv3je6s.html" href="https://comms.smsonline.net.au/ch/93441/29td9/472/gKzKfL.HgNCJkXP64istx8mH6RJbUf5NzOv3je6s.html" target="_blank" rel="noopener">Nov 22</a>. &nbsp; Association AI Update: What's New? (Online Briefing)&nbsp;Worried about how to keep on top of what's happening in AI? These briefings provide an up-to-the moment update on what innovations are happening in AI. Sessions are designed for regular participation and will showcase how AI has progressed since the last briefing. Stay ahead of the AI curve with expert guidance, see the newest tools, and get answers to your AI questions in an engaging and straightforward format. The recording will be sent to registrants after the event. 9am-10.30pm. Online: <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/473/gKzKfL.HgNCJkXP64istkUwd4IZVWQKv9Al9_mUU.html" href="https://comms.smsonline.net.au/ch/93441/29td9/473/gKzKfL.HgNCJkXP64istkUwd4IZVWQKv9Al9_mUU.html" target="_blank" rel="noopener">May 03</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/474/gKzKfL.HgNCJkXP64istX1eLJ3.KdX2tMq8QN34o.html" href="https://comms.smsonline.net.au/ch/93441/29td9/474/gKzKfL.HgNCJkXP64istX1eLJ3.KdX2tMq8QN34o.html" target="_blank" rel="noopener">Jun 13</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/475/gKzKfL.HgNCJkXP64istUPBa9bUJ3E46Hig.VqAL.html" href="https://comms.smsonline.net.au/ch/93441/29td9/475/gKzKfL.HgNCJkXP64istUPBa9bUJ3E46Hig.VqAL.html" target="_blank" rel="noopener">Aug 30</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/476/gKzKfL.HgNCJkXP64istDSxv2NZB994x.uT4JqFv.html" href="https://comms.smsonline.net.au/ch/93441/29td9/476/gKzKfL.HgNCJkXP64istDSxv2NZB994x.uT4JqFv.html" target="_blank" rel="noopener">Oct 31</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/477/gKzKfL.HgNCJkXP64istUPsUa4hS.vGaWmNqwOCG.html" href="https://comms.smsonline.net.au/ch/93441/29td9/477/gKzKfL.HgNCJkXP64istUPsUa4hS.vGaWmNqwOCG.html" target="_blank" rel="noopener">Dec 6</a> &nbsp; <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/478/gKzKfL.HgNCJkXP64istXjCQ4RR6poQ1g2o_MB2w-1.html" href="https://comms.smsonline.net.au/ch/93441/29td9/478/gKzKfL.HgNCJkXP64istXjCQ4RR6poQ1g2o_MB2w-1.html" target="_blank" rel="noopener">Association Leaders' Retreat (Face-To-Face)&nbsp;</a>This unique face-to-face gathering has been designed for senior association leaders wanting to explore innovative strategies through collaborative discussions. Set against the breathtaking scenery of Uluru and Kata Tjuta, this retreat offers a blend of professional development, networking, and cultural experiences like the unforgettable Winjiri Sunset Dinner, ensuring a journey of collaboration, innovation, and exploration that goes beyond the ordinary. Sails in the Desert. Uluru. <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/478/gKzKfL.HgNCJkXP64istXjCQ4RR6poQ1g2o_MB2w-1.html" href="https://comms.smsonline.net.au/ch/93441/29td9/478/gKzKfL.HgNCJkXP64istXjCQ4RR6poQ1g2o_MB2w-1.html" target="_blank" rel="noopener">May 15-17.</a> &nbsp; Association Leaders' Exchange (Face-To-Face)&nbsp;This one-day powerhouse event has been designed to spark innovation, foster collaboration, and drive growth for association professionals. Dive deep into the most pressing issues facing today's associations, from AI to governance to member engagement. Participate in small-group discussions led by industry experts and have ample opportunities to connect with peers and pioneers. Don't miss this chance to get inspired and strengthen your networks in an environment that celebrates forward-thinking and actionable insights. 8.45am-4pm. <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/482/gKzKfL.HgNCJkXP64ist3JpFRGGbFKgVenNXhk1t.html" href="https://comms.smsonline.net.au/ch/93441/29td9/482/gKzKfL.HgNCJkXP64ist3JpFRGGbFKgVenNXhk1t.html" target="_blank" rel="noopener">Sydney 12 Jul</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/479/gKzKfL.HgNCJkXP64ist91QkpPOzPAN9FfM63coA.html" href="https://comms.smsonline.net.au/ch/93441/29td9/479/gKzKfL.HgNCJkXP64ist91QkpPOzPAN9FfM63coA.html" target="_blank" rel="noopener">Wellington 18 Jul</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/480/gKzKfL.HgNCJkXP64istIPtv9gOwy9Xb4evWCTW6.html" href="https://comms.smsonline.net.au/ch/93441/29td9/480/gKzKfL.HgNCJkXP64istIPtv9gOwy9Xb4evWCTW6.html" target="_blank" rel="noopener">Melbourne 26 Jul</a>, <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/481/gKzKfL.HgNCJkXP64istrVamEPqaXPEXc04JsuOH.html" href="https://comms.smsonline.net.au/ch/93441/29td9/481/gKzKfL.HgNCJkXP64istrVamEPqaXPEXc04JsuOH.html" target="_blank" rel="noopener">Brisbane 2 Aug</a> &nbsp; <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/483/gKzKfL.HgNCJkXP64istS4nemuIQkyXuPskVFmCG-1.html" href="https://comms.smsonline.net.au/ch/93441/29td9/483/gKzKfL.HgNCJkXP64istS4nemuIQkyXuPskVFmCG-1.html" target="_blank" rel="noopener">Evolving Association Membership Models (Webinar)&nbsp;</a>Dive into the future of association membership with our enlightening 45-minute webinar on evolving membership models, designed to meet the changing needs and expectations of your members. Learn how to transition to more flexible, value-driven, and purpose-centric models that foster meaningful connections and align with your organisational goals. Join us to empower your association to thrive in this new era and secure your place in forging enduring relationships with your members. The recording will be sent to registrants after the event. 12pm AEST. Online: <a data-mce-href="https://comms.smsonline.net.au/ch/93441/29td9/483/gKzKfL.HgNCJkXP64istS4nemuIQkyXuPskVFmCG-1.html" href="https://comms.smsonline.net.au/ch/93441/29td9/483/gKzKfL.HgNCJkXP64istS4nemuIQkyXuPskVFmCG-1.html" target="_blank" rel="noopener">22 Aug</a>.&nbsp;

Upcoming Events For Association Professionals

Over the Easter break <a data-mce-href="https://www.linkedin.com/in/juliansmoore/" href="https://www.linkedin.com/in/juliansmoore/" target="_blank" rel="noopener">Julian</a> decided to spend some time playing with the recently released AI tools that enable the average person to create music.&nbsp;He created a number of songs that he's uploaded to YouTube to showcase what's possible. <a data-mce-href="https://www.youtube.com/watch?v=SIqezxJZAbM" href="https://www.youtube.com/watch?v=SIqezxJZAbM" target="_blank" rel="noopener">Here's my favourite:</a><iframe id="hmvk0ofhluhut9nu" src="https://www.youtube.com/embed/SIqezxJZAbM" class="w-full bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://www.youtube.com/watch?v=SIqezxJZAbM" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/SIqezxJZAbM" data-mce-style="aspect-ratio: 16/9;"></iframe>He set up a YouTube channel called <a data-mce-href="https://www.youtube.com/@AIRemix321" href="https://www.youtube.com/@AIRemix321" target="_blank" rel="noopener">AI Remix</a> to demonstrate the kind of outputs than can be achieved with the tools currently available. To our surprise, it organically generated over 13.7K in unique views in just 7 days.This could be a strong potential marketing and engagement channel for associations.I've got to say, I'm genuinely impressed with what can be achieved ... and excited to see how these tools evolve.I admit, I was a bit sceptical about people using AI to create music.The idea of machines crafting lyrics and tunes felt like it might edge out the human element of music. After all, being creative is one of the things that makes us human and allows us to express our thoughts and feelings.Having now seen the creative process, my perspective's taken a complete 180.Making a song using AI isn't about hitting the "create" button on a computer. There's a lot of heart and soul that goes into shaping these tracks. The AI is more like a collaborator and an enabler, offering a new set of tools to express ideas that were potentially out of reach before.AI tools remove barriers to human creativity.Don't have a guitar? Can’t play the drums? Find expressing your thoughts in words challenging? Never created any kind of music in your life? No problem.With AI, those aren't barriers anymore. Anyone can bring their musical ideas to life, and that's super exciting.AI gives someone who has a creative vision, the ability to bring it to life in ways they could never manage alone. It brings the ability to generate something awesome to the average person.&nbsp;There is still a lot of work to do on refining those tools.&nbsp;As you can see from the quality of the videos the AI is producing, the AI itself has some way to go before being able to match the quality of human generated output ... although, with <a data-mce-href="https://www.youtube.com/watch?v=NXpdyAWLDas&amp;t=61s" href="https://www.youtube.com/watch?v=NXpdyAWLDas&amp;t=61s" target="_blank" rel="noopener">Sora</a> coming out later this year, that may be about to change.What could your association do with tools like this? What could you do over the next couple of months as these tools evolve?If you’re looking support to understand how AI can increase the productivity of your team, and deliver a better member experience, send an email to <a data-mce-href="mailto:%20julian@smsonline.net.au" href="mailto:%20julian@smsonline.net.au" target="_blank" rel="noopener">julian@smsonline.net.au</a> to speak further.&nbsp;

Does AI Replace or Enhance Human Creativity?

An "association" happens when a group of people come together to collectively advance a common purpose.&nbsp;We have expectations around associations in their present form because that's the world we've grown up in. But what we see now is just one chapter in a long story of collective endeavour. Over thousands of years, the face of associations has continually evolved, adapting to the ever-changing landscape in which we operate.&nbsp;We can’t reshape society to fit the traditional associations norms we are comfortable with. Instead, associations must ride the waves of change, while advancing their collective purpose. &nbsp;Change is about evolution&nbsp;- building on the best of the past to make a better future. And there are so many fantastic ways we can shape our trajectory and better navigate our organisations into the future. To help focus your discussions, here is a list of the 14 conversations dominating association strategic planning over the past year ...<strong style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">How Do We ... Advance our Purpose (Not Just Member Numbers)Your purpose is the North Star guiding your association ship into the future. It’s not about cramming in more passengers; it’s about the meaningful impact of the voyage itself. And it's about ensuring the right people are on the ship. Steer every initiative back to how it aligns with your purpose as it forms the “why” behind every “what” and “how.” By rallying members around a sense of shared purpose, you can create an impact that resonates.How Do We ... Adapt to Rapid Technological Change &amp; AI Acceleration<span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-weight: inherit; font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-weight: inherit; font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">The digital and AI revolution train is accelerating fast, whistling towards unprecedented change. Associations must gear up to spearhead this shift, not just keep up. Associations must embrace technologies to boost your own operations, as well as position your association as the definitive guide helping members to navigate digital transformation. Be the lighthouse helping members through the fog.How Do We ... Navigate Generational Shifts&nbsp;&nbsp;Engaging different generations is like planning a huge family reunion meal - you need options for all tastes. Understand diverse needs across your different demographics and tailor your engagement accordingly. Create a mosaic of engagement pathways tailored to the different ways different generations want to engage. Use AI to leverage content into many different forms - from emails to LinkedIn Articles to TikTok videos. Building bridges across generations will strengthen your association community and provides a solid foundation for the future.How Do We ... Manage Increasing Competition and Collaboration&nbsp;Associations face an increasing number of formal and informal competitors vying for different aspects of their traditional value proposition. Combatting this "death by a thousand cuts" scenario requires a clear focus on your purpose and the specific impact you want to make. Don't try to be all things to all people. Identify where to focus your energy to deliver distinctive member value - remaining true to what makes your association irreplaceable. To secure their competitive position, many associations are exploring collaborations with others to expand resources, increase value, and advance purpose.How Do We ... Deliver Personalised, Relevant, and Compelling ValueThe era of personalisation calls for tailored value propositions that resonate with members’ diverse needs and interests. Curate compelling value offerings tailored to specific market segments such as targeted content streams, personalised learning paths, and segmented networking opportunities. Make each member feel personally valued, understood, and supported throughout their journey with your association.How Do We ... Foster Thriving Online and In-Person CommunitiesBlend digital engagement with in-person interactions to foster a deep sense of belonging and connection amongst your commuity. Create online engagement opportunities that encourage meaningful, purpose-driven participation while also hosting in-person events that enable genuine human connections. Form spaces where members can come together to collaborate, share their stories, and support one another in pursuing shared and individual goals.How Do We ... Communicate with ImpactGreat communication inspires action and engagement. Cut through the digital clutter with compelling and creative storytelling that more effectively inspires action amongst your audience. Truly understand your members' preferred communication styles and needs in order to connect with them in more relevant and meaningful ways. Share your purpose and message with authenticity in the channels and formats that will best resonate with each member segment.How Do We ... Nurture a Productive and Purposeful Team CultureIf associations are bridges connecting people, then your staff team is the foundation making those connections strong. A vibrant team culture is the fertile soil in which innovation, resilience, and collective success can blossom amongst your staff and volunteers. Prioritise professional development, open communication, and taking time to celebrate achievements together, no matter how small. Empower your team with a sense of ownership and purpose, enabling them to thrive by working cooperatively towards the greater vision and goals of your association.How Do We ... Generate Strong and Sustainable Revenue StreamsStrong and diverse revenue streams&nbsp; enable your association to continue advancing its purpose over the long-term. When seeking to maximise revenue, start by maximising your current revenue channels. Then look for new opportunities to generate sustainable revenue in ways that both align with your values. Once you've got something compelling to sell, don't fall into the trap of limiting your revenue due to a dislike of “sales”.&nbsp; If you truly believe people are better off as members, then selling is just good customer service. Embrace as many of the vast number of sales channels - from marketing automation to one-on-one sales - as possible to enhance your revenue generation performance.How Do We ... Evolve to a more Contemporary Membership ModelTraditional membership models are evolving into more flexible, inclusive, and engaging frameworks that are better suited to today's society. Take a step back to holistically rethink what membership could look like through your association's unique lens. Explore how you can amplify accessibility, community, and the delivery of value in new ways while advancing your underlying purpose.How Do We ... Use Data to Inform Decision MakingTransform the wealth of data at your disposal into actionable intelligence and insights to more effectively guide planning and purpose-driven decisions at all levels. Gain a deeper understanding of your members' needs, industry trends, growth opportunities, and how to maximise your impact. Then let these data-driven insights shine a light on the optimal pathways forward at the strategic, operational, and tactic levels within your association.How Do We ... Champion Social Responsibility and SustainabilitySet an example of positive change from the inside out by deeply embedding these values across your associations' operations, culture, and community initiatives. Become a respected voice advocating for social causes and environmentally friendly practices that are aligned to your purpose. Inspire your members to take action by giving them opportunities to contribute through your association.How Do We ... Demonstrate Visionary Leadership and Effective GovernanceEffective boards have a shared vision of the future. This shared vision is complemented by a clearly defined roadmap (the strategy) to its desired destination. A strong working relationship among the Board members and with the CEO, is crucial. It’s this collaborative dynamic that fosters robust debate, informed decision-making, and ultimately, the successful governance of the organisation. Decisions grounded in data and evidence are the benchmarks of such boards, transcending personal opinions to deliver accountability, transparency, and a clear trajectory for the association.How Do We ... Undertake Effective Strategic PlanningStrategic planning has evolved significantly in recent years. Plans are now more succinct, purpose-driven and focused on the lasting impact an association intends to create. Great plans melds vision with action, tackling current challenges and setting up future success.&nbsp;The key is unifying stakeholders around a common purpose and charting a clear and compelling path to reach it. Planning is a collaborative process which draws on the insights and knowledge of a broad range of stakeholders - amplifying the voices of those the associations serves to determine the best pathway forward to achieve its purpose.&nbsp;If you’re looking for a presentation on the above article or a facilitator who knows the association world inside and out, and can add just the right amount of energy to your strategic planning process, drop an email to <a href="mailto:belinda@smsonline.net.au" data-mce-href="mailto:belinda@smsonline.net.au">belinda@smsonline.net.au</a>.&nbsp;&nbsp;

14 Conversations Dominating Association Strategic Planning in 2024

In case you missed it, registrations are open for the <a data-mce-href="https://associationsreimagined.zohobackstage.com.au/AssociationsReimagined#/tickets?lang=en" href="https://associationsreimagined.zohobackstage.com.au/AssociationsReimagined#/tickets?lang=en">Associations Reimagined: AI &amp; the Digital Frontier conference</a> running in March. Given the acceleration of AI adoption by associations and their members, &nbsp;we encourage you to attend this important event.&nbsp;AI is not some complicated tech that's only for big companies. In fact, there are many AI tools that can have a massive impact on the success of your association right now.Below are a list of 10 things they can help you to do right now ... but ... you may like to scroll down to where I've used one of those groovy AI tools to convert this e-news into a <a data-mce-href="https://youtu.be/pUqrApsIeWU" href="https://youtu.be/pUqrApsIeWU" target="_blank" rel="noopener">video </a>:) &nbsp;Find New Members or Sponsors in Seconds:You can find the contact details for prospective members or sponsors in moments using online services, such as <a href="http://www.lusha.com" data-mce-href="http://www.lusha.com">Lusha</a>. This searchable database enables you to quickly create an email or phone database specific to your needs (eg: a list of CEOs from businesses in a specific sector).&nbsp;Personalise Written Communication&nbsp;&nbsp;You can create highly personalised communications in moments. For example, you can upload a database of prospective members to <a data-mce-href="http://www.OpenAI.com" href="http://www.OpenAI.com">ChatGPT</a> and ask it to look up their websites and draft a email inviting them to join that is personalised to the individual and their company they work for. We've been doing when approaching prospects for high-value partnerships for a meeting - it's been exceptionally effective.Personalise Video MessagesYou can create videos that are personalised to the individual member in moments. Using <a href="https://ai.invideo.io" data-mce-href="https://ai.invideo.io">Invideo</a> you can create - and send - customised videos that address the recipients by name, reference their specific interests, and provide information relevant to their potential involvement with the association. <span style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-weight: inherit; font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));" data-mce-style="font-family: inherit; font-size: calc(18px * var(--body-fontSize, 1)); font-weight: inherit; font-style: var(--body-fontStyle, normal); background-color: rgba(249,250,251,var(--tw-bg-opacity));">Even better - there is no need for video editing as the AI does it all.Make complex research accessibleYou can translate complex research and reports into a more consumable format in many ways. Upload the document into <a data-mce-href="http://www.OpenAI.com" href="http://www.OpenAI.com">ChatGPT </a>and ask it to convert the information into a short article, a longer blog, a YouTube video, a LinkedIn Post, a TikTok video, an infographic or even a poem. You can even ask them to produce those items for specific market segments. For example, upload the Federal Budget and get it to create a TikTok on how it will affect students. One piece of information can easily be converted to fit many different channels.&nbsp;Quickly Create Targeted Newsletters and BlogsYou can quickly and easily create newsletters tailored for different member segments or even individual members. Using <a data-mce-href="http://www.OpenAI.com" href="http://www.OpenAI.com">ChatGPT</a>, you can create a newsletter and then create several versions targeted at different market segments.&nbsp;Communicate More Effectively with the TikTok GenerationYou can target those hard-to-reach younger members by converting text newsletters into TikToks that automatically summarise the content and put it into a TikTok sharable format. Using <a href="https://ai.invideo.io" data-mce-href="https://ai.invideo.io">Invideo</a> this is very quick and easy.Submit Grant Applications More Quickly and With An Increased Chance of SuccessYou can save yourself a huge amount of time by getting AI to fill out your grant applications. The grant application process can be daunting due to its complexity and the precision required. You can upload the application to <a data-mce-href="http://www.OpenAI.com" href="http://www.OpenAI.com">ChatGPT</a> and ask it to autofill the applications based on pre-existing data, analysing grant requirements, and ensuring that all submissions are compliant with the stipulated guidelines. This not only saves time but also increases the likelihood of successful grant acquisitions.&nbsp; &nbsp; Make Outbound Calls Cheaply and QuicklyYou can make thousands of outbound calls in moments. <a data-mce-href="https://www.air.ai" href="https://www.air.ai">Air</a> is an AI telephone service that can talk in any language and any accent you choose - and it sounds just like a human. They can make the call, effortlessly have a chat with a particular objective in mind, schedule follow-ups, and even answer queries. With a tiny cost per call, you could personally invite everyone on your entire database to your conference on the same day. And have an early understanding of the registration intentions of the bulk of your database.&nbsp;&nbsp;Create Better Board Reports, More Quickly.You can automate the production of Board reports and save yourself considerable time and effort. Using <a data-mce-href="http://www.OpenAI.com" href="http://www.OpenAI.com">ChatGPT</a>, you can automate the analysis of data, generate visually appealing reports, and present information in your tone of voice and writing style. Some associations are even exploring appointing a non-voting AI board member to help their board to make better informed choices.Find the Perfect Event Formula.You can use <a data-mce-href="http://www.OpenAI.com" href="http://www.OpenAI.com">ChatGPT </a>to sift through past event data, understanding what topics, formats, and speakers resonate most with your audience, ensuring every event is perfectly tailored.So, what can AI do for my association today?By embracing AI, associations can enhance operational efficiencies, personalise member experiences, and ensure the sustainability of their growth and relevance in an increasingly digital world.&nbsp;The time to act is now; by adopting low-cost AI solutions, associations can position themselves at the forefront of innovation, ready to meet the challenges and opportunities of the digital age head-on. Taking their members along with them.As I mentioned above, I pasted this blog post into an AI tool, and it <a data-mce-href="https://youtu.be/pUqrApsIeWU" href="https://youtu.be/pUqrApsIeWU" target="_blank" rel="noopener">made this video in less than 3 minutes</a>. No video editing, no script writing, no voice overs. So cool :)&nbsp;<figure id="figure-fii1qzmia4lsmyqkrp"><iframe id="fii1qzmia4lsmyqkrp" src="https://www.youtube.com/embed/pUqrApsIeWU" class="w-full bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtu.be/pUqrApsIeWU" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/pUqrApsIeWU" data-mce-style="aspect-ratio: 16/9;"></iframe></figure>

What can AI do for my association TODAY?

About 10 years ago I wrote a paper called "Membership is Dead?" that went viral. The first paragraph was: A number of powerful generational, cultural and economic forces are colliding to create a perfect storm that will make the next 5-20 years some of the toughest ever faced by associations. Associations who don’t adapt face a slow decline into obscurity as they are replaced by newer, more innovative, less bureaucratically challenged, less change resistant competitors. While the idea of membership will continue, the antiquated models of recruiting, retaining and engaging members cannot survive in an increasingly challenging and ever-changing operating environment.And I realise now I made a huge mistake.&nbsp;It's true that generational, cultural, and economic forces were (and are still) colliding to create a perfect storm. But the eye of that storm is undoubtedly technology.&nbsp;I've spent almost 30 years studying associations to identify trends impacting them and their evolution.And I've spent the better part of the last year extrapolating how AI will impact associations over the next 5 years.And it's terrifying.(Seriously, the magnitude of the coming wave of change looked so overwhelming that I briefly considered retiring early.)We are at a critical moment in time. I cannot overstate how important it is for senior association leaders to act now.As adaption of AI accelerates, associations have an opportunity to demonstrate their continued relevance by stepping up to navigate their sectors forward.&nbsp;Some associations are already on it (and doing amazing things).&nbsp;But most are not.&nbsp;And that worries me because I can see what's coming.&nbsp;I know you are busy and it's difficult to keep on top of everything. For that reason we collaborated with Answers for Associations to bring you the <a data-mce-href="https://events.answers.net.au/AssociationsReimagined#/" href="https://events.answers.net.au/AssociationsReimagined#/" target="_blank" rel="noopener">Associations Reimagined: AI &amp; The Digital Frontier conference</a>.&nbsp;This one-day event will bring you up-to-speed on what you need to know right now including:What funding is available to support AI adoption.&nbsp;* How AI is already reshaping professionals and jobs. * How associations can rise to meet the challenge of AI. * AI tools associations are using right now. *&nbsp;Managing data privacy and ethical challenges. *&nbsp;How AI is fundamentally changing learning. &nbsp;&nbsp; &nbsp;I guarantee that the investment of time will be well worth the critical insights you will gather.If you can't attend, I encourage you to send someone else from your organisation. It is important that all associations have the insights that will be shared at this event.&nbsp;This conference is a significant step in our journey to inspire associations to step up to the challenge ahead. I hope you can join us. &nbsp; &nbsp;

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