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<h3 style="white-space:pre-line">Strategic Membership Solutions specialises in Practical AI Solutions, Strategic Planning, High-Value Partnerships, Membership Models, Membership Strategy, and Stakeholder Research.</h3>

Recent blog posts

You’ve locked down your cybersecurity—firewalls, encryption, the whole lot. Feeling secure, right? But there’s a new threat lurking, and it’s not on your radar: AI-powered cyberattacks.This month is Cyber Security Awareness month and the perfect time to get across this.AI-powered cyberattacks aren’t your run-of-the-mill phishing attempts. Hackers are using AI to create smarter, more sophisticated attacks that adapt in real-time. Imagine a system that learns from your association’s behaviour, bypassing defences and attacking when you’re most vulnerable—whether it’s post-conference chaos or during a routine system update.AI: The Hacker’s Secret WeaponAI doesn’t just help your association streamline processes; it also enables cybercriminals to dig deep into your systems, identifying weak spots. Worse, these attacks can evolve and change as they learn, making them nearly impossible to predict or stop.Data Poisoning: When AI Works Against YouThink your data is safe? Hackers can corrupt it, feeding your AI false information. Decisions made on poisoned data could lead to flawed strategies, wrong decisions, and a serious loss of trust.Deepfakes: Don’t Believe Your EyesWe’re in the age of video calls, but what if that face on the screen isn’t real? Deepfakes, AI-generated videos, can impersonate anyone—even your CEO—leading to fraudulent decisions or approvals that can cost your association big time.Predictive Threats: Attacks You Can’t See ComingAI allows cybercriminals to predict your vulnerabilities, striking when you’re least prepared. These attacks are smarter, faster, and more targeted than ever before.AI-Malware: Self-Learning DestructionOld-school viruses had nothing on this. AI-powered malware learns as it spreads, adapting to security measures, becoming harder to detect and even harder to eliminate. This type of malware can wreak havoc before you even realise something’s wrong.Credential Stuffing: Hacking on AutopilotHackers use AI to quickly test stolen passwords across multiple systems, automating attacks on a massive scale. If your members or staff reuse passwords (and let’s face it, they do), credential stuffing could lead to unauthorised access across numerous platforms.What’s Can You Do?The risks have evolved—has your insurance? If you haven’t reviewed your cyber coverage lately, now’s the time to call <a data-mce-href="https://kbigroup.com.au/what-we-do-service/association-insurance-afa/" href="https://kbigroup.com.au/what-we-do-service/association-insurance-afa/" target="_blank" rel="noopener">KBI Insurance﻿</a>.KBI know the association world inside out and offer tailored cover at competitive rates - and they also specialise is cyber. Whether it's making sure you're secure against those AI-fuelled cyber nasties or just giving your policies a fresh look, they can help.We've partnered with KBI because we believe they’re the best fit for our sector. Also, Answers for Associations gets a commission, which helps fund the free services they provide for associations.&nbsp;The last thing you want is to explain to your board that a deepfake video scammed your association’s funds and it's not covered in your insurance policy - so take a few minutes to ensure you are covered just in case.<a data-mce-href="https://kbigroup.com.au/what-we-do-service/association-insurance-afa/" href="https://kbigroup.com.au/what-we-do-service/association-insurance-afa/" target="_blank" rel="noopener">Click here for a quote or to schedule a call closer to your renewal date.</a>

The Risks You Didn't Know You Needed to Worry About

a calculator sitting on top of a table next to another calculator

I wanted to tell you how important it is to stay ahead of the AI curve - and then I realised, why not show you? Today I created and loaded to membership calculators onto our website in less than 30 minutes - a <a data-mce-href="https://claude.site/artifacts/e5d7a245-0199-4685-99a3-c584b70491c4" href="https://claude.site/artifacts/e5d7a245-0199-4685-99a3-c584b70491c4" target="_blank" rel="noopener">Membership Statistics Calculator</a> and a <a data-mce-href="https://claude.site/artifacts/9a92e2f7-0489-4eb1-9a61-7be92032cdb2" href="https://claude.site/artifacts/9a92e2f7-0489-4eb1-9a61-7be92032cdb2" target="_blank" rel="noopener">5 Year Membership Forecast Calculator</a> (you can see these at https://smsonline.net.au/sms-resources)I did this using Claude’s new natural language programming tool, one of many exciting AI advancements that can make life easier for association professionals.If you’re curious to know how to use tools like this, join our <a data-mce-href="https://events.answers.net.au/AISkillsforAssociationProfessionalsOnlineWorkshopOctober#/" href="https://events.answers.net.au/AISkillsforAssociationProfessionalsOnlineWorkshopOctober#/" target="_blank" rel="noopener">"AI Skills for Association Professionals" online workshop</a> next Wednesday, 2 October. Even if you’ve attended before, this session is packed with fresh insights into the latest AI updates and tools since our last workshop.This practical 3-hour workshop covers AI tools you should be using right now in your association to:&nbsp;✓ Extract insights from data&nbsp;✓ Boost revenue✓ Engage younger members✓ Increase event attendance✓ Improve member recruitment✓ Grow sponsorship✓ Simplify complex research✓ Create personalized content✓ Save time and resources<a data-mce-href="https://events.answers.net.au/AISkillsforAssociationProfessionalsOnlineWorkshopOctober#/" href="https://events.answers.net.au/AISkillsforAssociationProfessionalsOnlineWorkshopOctober#/" target="_blank" rel="noopener" data-mce-selected="inline-boundary">Register today</a> to ensure every person on your team has the knowledge to apply AI to their roles. &nbsp;

Create Your Own Online Calculators (and much more)

The way associations manage and engage their members is rapidly changing, and it’s clear that the traditional "one-size-fits-all" approach just isn’t cutting it anymore. That’s why I’m excited to announce the release of my latest whitepaper, <a href="https://uploads.commoninja.com/pdf_gallery/1726092735256_Evolving_Association_Membership_Models_2024.pdf" target="_blank" rel="noopener" data-mce-href="https://uploads.commoninja.com/pdf_gallery/1726092735256_Evolving_Association_Membership_Models_2024.pdf">Evolving Association Membership Models</a>, which dives into these shifts and provides actionable strategies for associations looking to stay relevant and thrive.This paper has been years in the making, drawing from extensive research and hands-on experience working with associations. It explores how modern membership models are adapting to meet new member expectations, incorporate digital transformation, and deliver more personalised value.Here’s a quick look at what the whitepaper covers:<ul><li>A New Take on Membership Models: The paper challenges the idea that membership models should be rigid and transactional. Instead, it explores more flexible, purpose-driven approaches that focus on community, inclusivity, and the long-term sustainability.</li><li>Real-World Examples: You’ll find three examples of how associations that have successfully navigated these changes, showing what works in real-world scenarios.&nbsp;</li><li>Tools and Frameworks: Whether you’re looking to make a few tweaks or a complete overhaul, the whitepaper provides tools to assess your current membership model and practical strategies to evolve it.</li></ul>With the rise of digital technologies, shifting member expectations, and the push for greater inclusivity, there’s never been a better time to rethink how your association engages with its members. My hope is that this whitepaper will serve as a valuable resource for association professionals navigating these challenges and looking to future-proof their organisations.For those wanting more, I’m hosting a <a data-mce-href="https://events.answers.net.au/EvolvingAssociationMembershipModels#/" href="https://events.answers.net.au/EvolvingAssociationMembershipModels#/" target="_blank" rel="noopener">three-hour online workshop</a> on Thursday 28 November that dives deeper into the key themes from the whitepaper. It's a guided tour through the ins and outs of evolving membership models, with plenty of practical tips to help you future-proof your association.Download <a data-mce-href="https://uploads.commoninja.com/pdf_gallery/1726092735256_Evolving_Association_Membership_Models_2024.pdf" href="https://uploads.commoninja.com/pdf_gallery/1726092735256_Evolving_Association_Membership_Models_2024.pdf">Evolving Association Membership Models</a> and start reflecting on how your association’s membership model can evolve to meet the needs of today—and tomorrow.

NEW WHITEPAPER: Evolving Association Membership Models

After many years in the trenches of strategic planning for countless associations, I've found there one big reason why even the most brilliant strategies fail to hit the mark: culture. Time and again, I’ve seen amazing plans fail because the underlying culture wasn’t ready to support the changes - they were trying to build a skyscraper on wet mud.&nbsp;So, when I came across Jamie Notter and Maddie Grant’s book, "<a data-mce-href="https://www.amazon.com/Culture-Change-Made-Easy-Workplace-ebook/dp/B0D15CH967" href="https://www.amazon.com/Culture-Change-Made-Easy-Workplace-ebook/dp/B0D15CH967" target="_blank">Culture Change Made Easy</a>," I knew I had to share their insights with you. This book is a goldmine of practical advice and tools to support associations to transform their cultures.&nbsp;So, grab a cup of coffee (or tea, if that's your thing), and let’s dive into the highlights! (Spoiler - if you would rather watch a webinar you are in luck - <a data-mce-href="https://us02web.zoom.us/meeting/register/tZEvd-uurTMrH9fQPgZ-J7pKzhEBWPsjhVBg#/registration" href="https://us02web.zoom.us/meeting/register/tZEvd-uurTMrH9fQPgZ-J7pKzhEBWPsjhVBg#/registration" target="_blank">click here to register for their free webinar</a> running Thu 12 Sep at 9am (QLD, Australia time)Demystifying Culture and Its PatternsFirst things first, what exactly is culture? Maddie and Jamie define it as the collection of words, actions, thoughts, and tangible aspects of work that clarify and reinforce what’s truly valued inside an organization. They introduce the concept of Culture Patterns—recurring themes that can either support or sabotage your efforts. Think of it as finally finding the hidden picture in a “Where’s Wally?” book. Once you see it, you can't unsee it!Busting Common MythsOne of my favourite parts is how the authors debunk common myths about culture change. Forget the notion that culture is some mystical force beyond our control. Spoiler alert: It’s not! Maddie and Jamie argue that culture can be measured and changed effectively. And guess what? Culture change isn't just a top-down decree; it involves everyone and can start from any level. Yes, even that quiet guy hiding out the back can make a difference!Practical Steps to Culture ChangeThe book provides a detailed roadmap for initiating culture change, focusing on intentional adjustments to processes, structures, and technologies to drive new behaviours and boost success. This approach ensures that culture change isn’t just a pie-in-the-sky dream but something tangible and achievable.Tackling Specific Culture PatternsMaddie and Jamie talk about the four primary Culture Patterns: Awkward Collaboration, Lagging Transparency, Heavy Agility, and Incomplete Innovation. Each pattern is dissected with real-world examples and practical solutions. For example, Awkward Collaboration highlights the issue of stellar individual collaboration but subpar teamwork across departments. The fix? Invest in clear decision-making and robust project management systems to streamline cross-functional collaboration.The Culture Playbook ModelThe book introduces the Culture Playbook Model—a particularly useful tool. It includes six categories of culture plays: process, structure/design, technology, human resources/talent, rituals/artifacts, and culture stewardship. This model is your toolkit for designing and implementing effective culture change initiatives, striking a balance between quick wins and long-term strategies.Sustaining Culture ChangeThe journey doesn’t end with just implementing change; maintaining it is equally important. The final chapter offers strategies to make culture change a permanent feature of your association. It’s like keeping your garden in bloom—you need to water, weed, and nurture it continuously.Why Associations Should Care"Culture Change Made Easy" isn’t just a book; it’s a guide to building a more collaborative, transparent, agile, and innovative environment. By understanding and addressing specific challenges within our cultures, we can create a work environment that not only meets but exceeds the expectations of our members and stakeholders.So, if you're looking to drive meaningful culture change within your association, this book is a “must-read”. Don't miss the chance to learn directly from the experts! <a data-mce-href="https://www.amazon.com/Culture-Change-Made-Easy-Workplace-ebook/dp/B0D15CH967" href="https://www.amazon.com/Culture-Change-Made-Easy-Workplace-ebook/dp/B0D15CH967" target="_blank" rel="noopener">Grab your copy of the book</a>, <a data-mce-href="https://us02web.zoom.us/meeting/register/tZEvd-uurTMrH9fQPgZ-J7pKzhEBWPsjhVBg#/registration" href="https://us02web.zoom.us/meeting/register/tZEvd-uurTMrH9fQPgZ-J7pKzhEBWPsjhVBg#/registration" target="_blank">sign up for their free webinar</a> running on 12 September, and start transforming your association today.

Don’t Let Culture Eat Strategy for Breakfast

Investing time in connecting with other association professionals is one of the most valuable actions we can take for our professional growth and our associations' success.Connecting with other association professionals gives you access to a treasure trove of shared experiences, solutions, and innovative ideas. The collective wisdom and diverse perspectives you gain from these interactions are invaluable.The beauty of these connections lies not just in the exchange of knowledge but also in the support network they create. Knowing that others understand your struggles and triumphs can be incredibly reassuring - knowing your not alone in what can be a challenging space to work.These connections also remind us that we are part of a larger community, united by our commitment to making a difference through the power of association.Is it time you took a moment to connect? Here are a few local and international opportunities to consider:Local Opportunities: Association Leaders Exchanges For those in Australia and New Zealand, we have some fantastic opportunities right around the corner. The Association Leaders Exchanges are one-day events designed to be highly interactive and delegate-driven, making them the perfect setting to foster meaningful connections. You can attend in:​<a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeSydney#/" href="https://events.answers.net.au/AssociationLeaderseXchangeSydney#/" target="_blank" rel="noopener">Sydney</a>: 12 July <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeWellington#/" href="https://events.answers.net.au/AssociationLeaderseXchangeWellington#/" target="_blank" rel="noopener">Wellington</a>: 18 July <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeMelbourne#/" href="https://events.answers.net.au/AssociationLeaderseXchangeMelbourne#/" target="_blank" rel="noopener">Melbourne</a>: 26 July <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeBrisbane#/" href="https://events.answers.net.au/AssociationLeaderseXchangeBrisbane#/" target="_blank" rel="noopener">Brisbane</a>: 2 AugustGoing Global: American Society of Association Executives Annual MeetingI'm excited to be attending the <a data-mce-href="https://annual.asaecenter.org/" href="https://annual.asaecenter.org/" target="_blank" rel="noopener">ASAE Annual Meeting</a> in Ohio this August. This event brings together over 3,000 association professionals to learn, share, and connect. If you're planning to attend, let me know! I'll add you to the WhatsApp group for attendees from our side of the pond. This will help coordinate meet-ups and make the experience even more fun.Expanding Horizons: India Association CongressIn September, I'm heading to the <a data-mce-href="https://indiaassociationcongress.com/" href="https://indiaassociationcongress.com/" target="_blank" rel="noopener">India Association Congress</a>, another excellent opportunity for association professionals to connect, share insights, and work together to tackle common challenges.Other OpportunitiesWhenever I come across valuable opportunities to connect or useful insights, I share them on my LinkedIn. If you'd like to see these, please connect to me on LinkedIn.&nbsp;Association professionals are an awesome bunch of people with a flair for finding creative solutions to their challenges. It is truly worth making the time to reach out, attend events, and connect with vibrant, supportive community.The inspiration you need might be just a short conversation away.

The Power of Connection

Once upon a time, in a land far, far away (or perhaps just around the corner, depending on where you live), a group of cave dwellers huddled around a fire. They weren't just discussing the best way to hunt mammoths or how to start a fire without losing an eyebrow - they were forming the first-ever association. That is, a community of people coming together to advance a common purpose.From the dawn of humanity, the need to come together collectively to solve common problems has been as fundamental as the need for food, water, and a good gossip session around the communal campfire.Fast forward a few thousand years, and here we are, navigating a world that's changing faster than a hangry toddler’s mood. Our associations have evolved from those simple fireside chats to complex, multi-faceted structures, but the need to connect, collaborate, and collectively tackle challenges remains steadfast.It's like our very own human constant—a bit like gravity but with fewer apples and more agendas.As we dive headfirst into these challenging times, driven by technological advancements that make yesterday’s sci-fi look like today’s news, the way our society operates is undergoing fundamental shifts. From the way we work to the way we communicate, and even to the way we define our organisational culture, the digital age is reshaping our world in ways we can yet fully imagine.Amidst this accelerating whirlwind of change, one thing remains crystal clear: the need for people to come together collectively has never been more crucial.And the kicker? Associations are the ideal vehicles to navigate this brave new world.Whether it's advocating for members to government, providing members with direct support, or simply providing a platform for members to collaborate and connect, associations have the potential to lead the charge as society charges into an unknown future.The fate of associations now rests in their own hands. They stand at a crossroads, staring down two very different paths.One path leads to a golden age of relevance, where associations embrace the future with open arms, adapting and evolving to meet the needs of their members and society at large.The other path? Well, let's just say it involves a lot of missed opportunities and the emergence of new ways of associating that might leave traditional organisations in the dust.At SMS, we believe in the power of associations and how important it is for them to stay ahead of the curve. This e-news is one way of the ways we help keep associations up to date with what’s coming.How can you help us to help you?<a data-mce-href="https://app.vision6.com.au/em/forms/subscribe.php?db=671962&amp;s=364728&amp;a=93441&amp;k=EVYRZJ6NHuY1WnOGFdhCglIcsR65rlz-C4tDuqNFTRA" href="https://app.vision6.com.au/em/forms/subscribe.php?db=671962&amp;s=364728&amp;a=93441&amp;k=EVYRZJ6NHuY1WnOGFdhCglIcsR65rlz-C4tDuqNFTRA" target="_blank" rel="noopener">Recommend this newsletter</a> to anyone interested in receiving these updates. <a data-mce-href="https://app.vision6.com.au/em/forms/subscribe.php?db=671962&amp;s=364728&amp;a=93441&amp;k=EVYRZJ6NHuY1WnOGFdhCglIcsR65rlz-C4tDuqNFTRA" href="https://app.vision6.com.au/em/forms/subscribe.php?db=671962&amp;s=364728&amp;a=93441&amp;k=EVYRZJ6NHuY1WnOGFdhCglIcsR65rlz-C4tDuqNFTRA" target="_blank" rel="noopener">Invite them to subscribe</a> and help build this community. Connect with other professionals at an Association Leaders Exchange in <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeSydney#/" href="https://events.answers.net.au/AssociationLeaderseXchangeSydney#/" target="_blank" rel="noopener">Sydney</a>, <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeWellington#/" href="https://events.answers.net.au/AssociationLeaderseXchangeWellington#/" target="_blank" rel="noopener">Wellington</a>, <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeMelbourne#/" href="https://events.answers.net.au/AssociationLeaderseXchangeMelbourne#/" target="_blank" rel="noopener">Melbourne</a>, or <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeBrisbane#/" href="https://events.answers.net.au/AssociationLeaderseXchangeBrisbane#/" target="_blank" rel="noopener">Brisbane </a>- Julian and I will hosting discussion sessions at each.Upskill yourself on AI by attending our <a data-mce-href="https://events.answers.net.au/AISkillsforAssociationProfessionalsOnlineWorkshopAugust#/" href="https://events.answers.net.au/AISkillsforAssociationProfessionalsOnlineWorkshopAugust#/" target="_blank" rel="noopener">Fundamental AI Skills Webinar</a> in July - this will give you the basic skills everyone in associations should know.Keep up-to-date with what's coming by attending our <a data-mce-href="https://events.answers.net.au/AssociationAIUpdateWhatsNewAugustWorkshop#/" href="https://events.answers.net.au/AssociationAIUpdateWhatsNewAugustWorkshop#/" target="_blank" rel="noopener">Update on the Latest Developments in AI</a> in August. This session will showcase what developments in the pipeline that will impact associations. By spreading the word and getting involved, you can help ensure that associations not only survive but thrive in this ever-evolving landscape.Together, we can make sure the spirit of collaboration, collective action, and association shines brighter than ever.Looking forward to seeing you on the journey 😊

Associations at a Crossroads

I know what you're thinking - "Ugh, not another post about AI and chatbots." But hear me out, because this new wave of chatbot helpers, also known as AI assistants, could actually make your lives a whole lot easier.We've all been there - fielding the same questions over and over from members about renewing their dues, accessing member benefits, or finding that elusive PDF with the association bylaws. It's enough to make you want to bang your head against your keyboard.But what if I told you there's a squad of tireless, ever-patient digital assistants ready to take those mundane queries off your plate?Your New AI Intern ArmyEnter the AI-powered chatbot. These little bots are like having a team of virtual interns that never need coffee breaks, sick days, or to be told how amazing you are (though you absolutely are amazing). With natural language processing chops that can decipher even the most garbled questions, they can respond to member inquiries instantly, 24/7, providing accurate info without any sass or eye-rolling. ​ The Knowledge Vault Unlocked&nbsp;But chatbots don't just recite canned responses - they can tap into your entire knowledge base with mind-blowing speed. Every blog, report, webinar recording, and PDF are just a query away when you've got an AI assistant dialled into your content.&nbsp;No more hunting through buried folders and outdated file shares - chatbots will serve up the most relevant info right away. You, your staff, and your members can get answers pulled from your collective brain trust, quickly and easily. It's like giving everyone on your team (and membership) a direct line to the expertise they need.The Digital Concierge Approach&nbsp;But chatbots aren't just a help desk on digital steroids. Deployed on your website or app, they can actively guide members through processes like event registration, profile updates, or accessing exclusive content. It's like having a digital concierge making everything smoother and more intuitive for your busy members. No more lost passwords or forgotten login info!Event Planner's New Best FriendAnd for all you event planners out there - you're going to want to get friendly with chatbots too. Imagine having a smart assistant that can not only answer questions about your next conference, but can actually help attendees book hotels, plan their schedules, and even grab restaurants recs based on their dietary needs. Suddenly, you're the Rockstar Event Planner with all the solutions!No Robots Replacing Humans (Unless You're Unhelpful)Now, I know some of you are probably thinking "But Dave in Accounting is terrified of the robot takeover! Will the chatbots make us all obsolete?" The answer: absolutely not (unless you're as unhelpful as Dave, in which case...maybe). Chatbots are here to augment your skills and efforts, not replace your entire role. They take the robotic, repetitive tasks off your plate so you can focus on the brainwork and personal connections that really drive member value.Embrace the Friendly Robot CoworkersSo embrace the rise of the machines, my friends! A well-deployed chatbot could be your association's new best employee. Just don't let them learn how to make sarcastic remarks - we don't need a robot rebellion over bad jokes. We'll leave the comedy to the humans (specifically me, because I'm hilarious).If you’d like a chatbot designed for your organisation that will deliver the solutions and solve the problems at the top of you mind, send myself (<a data-mce-href="mailto:belinda@smsonline.net.au" href="mailto:belinda@smsonline.net.au" target="_blank" rel="noopener">belinda@smsonline.net.au</a>) or Julian Moore (<a data-mce-href="mailto:julian@smsonline.net.au" href="mailto:julian@smsonline.net.au" target="_blank" rel="noopener" data-mce-selected="inline-boundary">julian@smsonline.net.au</a>) to book a time for a chat about how we can help.

The ChatBot Uprising is Here (and it's actually kinda helpful)

In a groundbreaking move, the <a data-mce-href="https://www.reinsw.com.au/Web/News/Media_Releases/2024/05-May/ai-board-advisor" href="https://www.reinsw.com.au/Web/News/Media_Releases/2024/05-May/ai-board-advisor" target="_blank" rel="noopener">Real Estate Institute of NSW</a> (REINSW) has appointed Alice Ing, an AI bot, as an Advisor to their Board. This Australian-first initiative marks a significant leap in integrating artificial intelligence into real estate governance.Alice Ing, with an IQ of 155, is the world's smartest Board Advisor. Her vast knowledge of real estate allows her to provide instant and invaluable insights, greatly enhancing REINSW’s ability to advocate for the industry and influence beneficial policy changes for consumers, professionals, and members alike.Living securely within the ChatGPT system, Alice is poised to transform REINSW's operations. She explains,&nbsp;“I will revolutionise REINSW’s business processes, bringing unparalleled efficiency and insight to board meetings and decision-making. By providing immediate access to essential resources and delivering precise, real-time summaries, I ensure Board members are always informed and ready to make swift decisions. My role also involves ensuring every decision aligns with REINSW’s mission and code of ethics, and facilitating accurate communication with legislators to boost our advocacy efforts.”Tim McKibbin, REINSW CEO, sees Alice’s appointment as a pioneering step.&nbsp;“While there is international precedent for AI Board Advisors, particularly among top global IT companies, this is an Australian first,” he notes. “Today’s decisions are data-driven, and Alice’s capability to analyse vast amounts of data instantly is invaluable. We must embrace the economy of algorithms to stay ahead. Alice’s multilingual abilities also enhance our communication with non-English speaking communities.”The dynamic nature of the real estate industry, propelled by the rise of proptechs, makes AI integration essential. As the peak industry body in NSW, REINSW is committed to leading the way in AI solutions. Alice’s contributions promise endless possibilities for the Board and the industry.Julian Moore, Director &amp; Chief Artificial Intelligence Officer (CAIO) and Australasia’s leading not-for-profit AI specialist, has been instrumental in developing Alice.&nbsp;“Leading directors recognise the importance of data-driven decisions. Alice ensures the REINSW Board can fulfil its obligations to the industry and its members accurately, swiftly, and consistently. Her involvement signals a new era where AI actively participates in Australian leadership and governance, setting a benchmark for AI integration across industries.”Alice’s appointment follows REINSW’s previous AI initiatives, including ‘Bruce,’ the AI bot managing the Institute’s Helpline 24/7, and ‘SIM,’ the training bot guiding members through role-play scenarios with industry bodies like NCAT.With Alice Ing on board, REINSW continues to lead in AI solutions, promising a future where strategic decisions are made with unmatched precision and efficiency.=================================SMS loved being part of bringing this exciting project to fruition. If you have any questions or would like to consider an AI Board Advisor for your organisation, please email <a href="mailto:julian@smsonline.net.au" data-mce-href="mailto:julian@smsonline.net.au">julian@smsonline.net.au</a> to speak further.&nbsp;

REINSW appoints AI Board Advisor - an Australian first

In today's rapidly evolving landscape, simply renewing the same old sponsorship packages year after year doesn’t cut it anymore … particularly when it comes to high-value sponsors.Sponsors expect way more bang for their buck. Their marketing budgets are tighter than ever, and they're scrutinising every dollar to get the most return on their investment.&nbsp;Associations looking to attract (and keep) sponsors have been getting creative with their approaches in 2024. Some of the biggest trends we are already seeing this year include:Metrics Matter. Old-school vanity metrics like number of attendees mean nothing to today's data-driven sponsors. They want crystal-clear numbers on leads generated, conversions driven, audience engagement, and tangible business impact. They are looking for robust analytics and tracking capabilities to wow them and keep them coming back year after year. This is why AI tools like GPT are booming in the partnership space. The ability to map and measure each deliverable and its success in that stream is proving invaluable to sponsors.Ditch the Boring Booth. Static displays and slapping a logo on “something” aren’t compelling anymore. High-value event sponsors are looking for innovative experiential activations designed to create buzz and deepen attendee immersion like virtual reality demos, eye-catching stunts, gamification, etc. If it's not memorable and engaging, high-value sponsors are losing interest – and looking for other opportunities that can deliver. &nbsp;This isn’t to say booths are a thing of the past. &nbsp;They just can’t be the only option. Try asking your sponsor for a meeting to co-create an activity that will WOW your attendees.Embrace the Digital Revolution. Even as live events ramp back up post-COVID, sponsors are still looking for ways to maximise returns from digital experiences. They are looking for creative digital activations that get cut-through like gamification, sponsored sessions, metaverse integrations, and more. They are looking for associations with a robust and exciting digital sponsorship strategy. A new development in this area is CPD. We are seeing content delivered by AI Avatars who can speak in any language. This online event strategy allows you to offer workshops to partners delivered by a co-created avatar on any topic in any language – a huge potential to tap into new markets.Content and Thought Leadership Matters. As companies seek to position themselves as industry experts, many are reallocating sponsorship budgets toward thought leadership content and research initiatives. We are seeing sponsors snapping up opportunities to underwrite association research, white papers, webinars, and other content they would like to align with.Lock in Lasting Partnerships. &nbsp;Many sponsors are looking for long-term, innovative partnerships-not one-off sponsorship flings. They are willing to commit significant funds to something that will meet their organisation’s goals in a compelling way. For these … don’t be afraid to think big … like really big. For example, have you considered starting a YouTube channel based for your sector. It doesn’t have to educational just engaging. How about TV adverts? Radio adverts? All the costs are covered in the investment required for the partnership. So Think Big, Be Brave! (the saying “Fortune favours the bold” comes to mind here). If you’d like to ensure your sponsorship and partnerships programs are fit for the future, send Julian Moore an email <a data-mce-href="mailto:julian@smsonline.net.au" href="mailto:julian@smsonline.net.au" target="_blank" rel="noopener">julian@smsonline.net.au</a> to book a time for a chat about how we can help.

Strategic Membership Solutions specialises in Practical AI Solutions, Strategic Planning, High-Value Partnerships, Membership Models, Membership Strategy, and Stakeholder Research.