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<h3 style="white-space:pre-line">Strategic Membership Solutions specialises in Practical AI Solutions, Strategic Planning, High-Value Partnerships, Membership Models, Membership Strategy, and Stakeholder Research.</h3>

Recent blog posts

a calculator sitting on top of a table next to another calculator

I wanted to tell you how important it is to stay ahead of the AI curve - and then I realised, why not show you? Today I created and loaded to membership calculators onto our website in less than 30 minutes - a <a data-mce-href="https://claude.site/artifacts/e5d7a245-0199-4685-99a3-c584b70491c4" href="https://claude.site/artifacts/e5d7a245-0199-4685-99a3-c584b70491c4" target="_blank" rel="noopener">Membership Statistics Calculator</a> and a <a data-mce-href="https://claude.site/artifacts/9a92e2f7-0489-4eb1-9a61-7be92032cdb2" href="https://claude.site/artifacts/9a92e2f7-0489-4eb1-9a61-7be92032cdb2" target="_blank" rel="noopener">5 Year Membership Forecast Calculator</a> (you can see these at https://smsonline.net.au/sms-resources)I did this using Claude’s new natural language programming tool, one of many exciting AI advancements that can make life easier for association professionals.If you’re curious to know how to use tools like this, join our <a data-mce-href="https://events.answers.net.au/AISkillsforAssociationProfessionalsOnlineWorkshopOctober#/" href="https://events.answers.net.au/AISkillsforAssociationProfessionalsOnlineWorkshopOctober#/" target="_blank" rel="noopener">"AI Skills for Association Professionals" online workshop</a> next Wednesday, 2 October. Even if you’ve attended before, this session is packed with fresh insights into the latest AI updates and tools since our last workshop.This practical 3-hour workshop covers AI tools you should be using right now in your association to:&nbsp;✓ Extract insights from data&nbsp;✓ Boost revenue✓ Engage younger members✓ Increase event attendance✓ Improve member recruitment✓ Grow sponsorship✓ Simplify complex research✓ Create personalized content✓ Save time and resources<a data-mce-href="https://events.answers.net.au/AISkillsforAssociationProfessionalsOnlineWorkshopOctober#/" href="https://events.answers.net.au/AISkillsforAssociationProfessionalsOnlineWorkshopOctober#/" target="_blank" rel="noopener" data-mce-selected="inline-boundary">Register today</a> to ensure every person on your team has the knowledge to apply AI to their roles. &nbsp;

Create Your Own Online Calculators (and much more)

The way associations manage and engage their members is rapidly changing, and it’s clear that the traditional "one-size-fits-all" approach just isn’t cutting it anymore. That’s why I’m excited to announce the release of my latest whitepaper, <a href="https://uploads.commoninja.com/pdf_gallery/1726092735256_Evolving_Association_Membership_Models_2024.pdf" target="_blank" rel="noopener" data-mce-href="https://uploads.commoninja.com/pdf_gallery/1726092735256_Evolving_Association_Membership_Models_2024.pdf">Evolving Association Membership Models</a>, which dives into these shifts and provides actionable strategies for associations looking to stay relevant and thrive.This paper has been years in the making, drawing from extensive research and hands-on experience working with associations. It explores how modern membership models are adapting to meet new member expectations, incorporate digital transformation, and deliver more personalised value.Here’s a quick look at what the whitepaper covers:<ul><li>A New Take on Membership Models: The paper challenges the idea that membership models should be rigid and transactional. Instead, it explores more flexible, purpose-driven approaches that focus on community, inclusivity, and the long-term sustainability.</li><li>Real-World Examples: You’ll find three examples of how associations that have successfully navigated these changes, showing what works in real-world scenarios.&nbsp;</li><li>Tools and Frameworks: Whether you’re looking to make a few tweaks or a complete overhaul, the whitepaper provides tools to assess your current membership model and practical strategies to evolve it.</li></ul>With the rise of digital technologies, shifting member expectations, and the push for greater inclusivity, there’s never been a better time to rethink how your association engages with its members. My hope is that this whitepaper will serve as a valuable resource for association professionals navigating these challenges and looking to future-proof their organisations.For those wanting more, I’m hosting a <a data-mce-href="https://events.answers.net.au/EvolvingAssociationMembershipModels#/" href="https://events.answers.net.au/EvolvingAssociationMembershipModels#/" target="_blank" rel="noopener">three-hour online workshop</a> on Thursday 28 November that dives deeper into the key themes from the whitepaper. It's a guided tour through the ins and outs of evolving membership models, with plenty of practical tips to help you future-proof your association.Download <a data-mce-href="https://uploads.commoninja.com/pdf_gallery/1726092735256_Evolving_Association_Membership_Models_2024.pdf" href="https://uploads.commoninja.com/pdf_gallery/1726092735256_Evolving_Association_Membership_Models_2024.pdf">Evolving Association Membership Models</a> and start reflecting on how your association’s membership model can evolve to meet the needs of today—and tomorrow.

NEW WHITEPAPER: Evolving Association Membership Models

After many years in the trenches of strategic planning for countless associations, I've found there one big reason why even the most brilliant strategies fail to hit the mark: culture. Time and again, I’ve seen amazing plans fail because the underlying culture wasn’t ready to support the changes - they were trying to build a skyscraper on wet mud.&nbsp;So, when I came across Jamie Notter and Maddie Grant’s book, "<a data-mce-href="https://www.amazon.com/Culture-Change-Made-Easy-Workplace-ebook/dp/B0D15CH967" href="https://www.amazon.com/Culture-Change-Made-Easy-Workplace-ebook/dp/B0D15CH967" target="_blank">Culture Change Made Easy</a>," I knew I had to share their insights with you. This book is a goldmine of practical advice and tools to support associations to transform their cultures.&nbsp;So, grab a cup of coffee (or tea, if that's your thing), and let’s dive into the highlights! (Spoiler - if you would rather watch a webinar you are in luck - <a data-mce-href="https://us02web.zoom.us/meeting/register/tZEvd-uurTMrH9fQPgZ-J7pKzhEBWPsjhVBg#/registration" href="https://us02web.zoom.us/meeting/register/tZEvd-uurTMrH9fQPgZ-J7pKzhEBWPsjhVBg#/registration" target="_blank">click here to register for their free webinar</a> running Thu 12 Sep at 9am (QLD, Australia time)Demystifying Culture and Its PatternsFirst things first, what exactly is culture? Maddie and Jamie define it as the collection of words, actions, thoughts, and tangible aspects of work that clarify and reinforce what’s truly valued inside an organization. They introduce the concept of Culture Patterns—recurring themes that can either support or sabotage your efforts. Think of it as finally finding the hidden picture in a “Where’s Wally?” book. Once you see it, you can't unsee it!Busting Common MythsOne of my favourite parts is how the authors debunk common myths about culture change. Forget the notion that culture is some mystical force beyond our control. Spoiler alert: It’s not! Maddie and Jamie argue that culture can be measured and changed effectively. And guess what? Culture change isn't just a top-down decree; it involves everyone and can start from any level. Yes, even that quiet guy hiding out the back can make a difference!Practical Steps to Culture ChangeThe book provides a detailed roadmap for initiating culture change, focusing on intentional adjustments to processes, structures, and technologies to drive new behaviours and boost success. This approach ensures that culture change isn’t just a pie-in-the-sky dream but something tangible and achievable.Tackling Specific Culture PatternsMaddie and Jamie talk about the four primary Culture Patterns: Awkward Collaboration, Lagging Transparency, Heavy Agility, and Incomplete Innovation. Each pattern is dissected with real-world examples and practical solutions. For example, Awkward Collaboration highlights the issue of stellar individual collaboration but subpar teamwork across departments. The fix? Invest in clear decision-making and robust project management systems to streamline cross-functional collaboration.The Culture Playbook ModelThe book introduces the Culture Playbook Model—a particularly useful tool. It includes six categories of culture plays: process, structure/design, technology, human resources/talent, rituals/artifacts, and culture stewardship. This model is your toolkit for designing and implementing effective culture change initiatives, striking a balance between quick wins and long-term strategies.Sustaining Culture ChangeThe journey doesn’t end with just implementing change; maintaining it is equally important. The final chapter offers strategies to make culture change a permanent feature of your association. It’s like keeping your garden in bloom—you need to water, weed, and nurture it continuously.Why Associations Should Care"Culture Change Made Easy" isn’t just a book; it’s a guide to building a more collaborative, transparent, agile, and innovative environment. By understanding and addressing specific challenges within our cultures, we can create a work environment that not only meets but exceeds the expectations of our members and stakeholders.So, if you're looking to drive meaningful culture change within your association, this book is a “must-read”. Don't miss the chance to learn directly from the experts! <a data-mce-href="https://www.amazon.com/Culture-Change-Made-Easy-Workplace-ebook/dp/B0D15CH967" href="https://www.amazon.com/Culture-Change-Made-Easy-Workplace-ebook/dp/B0D15CH967" target="_blank" rel="noopener">Grab your copy of the book</a>, <a data-mce-href="https://us02web.zoom.us/meeting/register/tZEvd-uurTMrH9fQPgZ-J7pKzhEBWPsjhVBg#/registration" href="https://us02web.zoom.us/meeting/register/tZEvd-uurTMrH9fQPgZ-J7pKzhEBWPsjhVBg#/registration" target="_blank">sign up for their free webinar</a> running on 12 September, and start transforming your association today.

Don’t Let Culture Eat Strategy for Breakfast

Investing time in connecting with other association professionals is one of the most valuable actions we can take for our professional growth and our associations' success.Connecting with other association professionals gives you access to a treasure trove of shared experiences, solutions, and innovative ideas. The collective wisdom and diverse perspectives you gain from these interactions are invaluable.The beauty of these connections lies not just in the exchange of knowledge but also in the support network they create. Knowing that others understand your struggles and triumphs can be incredibly reassuring - knowing your not alone in what can be a challenging space to work.These connections also remind us that we are part of a larger community, united by our commitment to making a difference through the power of association.Is it time you took a moment to connect? Here are a few local and international opportunities to consider:Local Opportunities: Association Leaders Exchanges For those in Australia and New Zealand, we have some fantastic opportunities right around the corner. The Association Leaders Exchanges are one-day events designed to be highly interactive and delegate-driven, making them the perfect setting to foster meaningful connections. You can attend in:​<a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeSydney#/" href="https://events.answers.net.au/AssociationLeaderseXchangeSydney#/" target="_blank" rel="noopener">Sydney</a>: 12 July <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeWellington#/" href="https://events.answers.net.au/AssociationLeaderseXchangeWellington#/" target="_blank" rel="noopener">Wellington</a>: 18 July <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeMelbourne#/" href="https://events.answers.net.au/AssociationLeaderseXchangeMelbourne#/" target="_blank" rel="noopener">Melbourne</a>: 26 July <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeBrisbane#/" href="https://events.answers.net.au/AssociationLeaderseXchangeBrisbane#/" target="_blank" rel="noopener">Brisbane</a>: 2 AugustGoing Global: American Society of Association Executives Annual MeetingI'm excited to be attending the <a data-mce-href="https://annual.asaecenter.org/" href="https://annual.asaecenter.org/" target="_blank" rel="noopener">ASAE Annual Meeting</a> in Ohio this August. This event brings together over 3,000 association professionals to learn, share, and connect. If you're planning to attend, let me know! I'll add you to the WhatsApp group for attendees from our side of the pond. This will help coordinate meet-ups and make the experience even more fun.Expanding Horizons: India Association CongressIn September, I'm heading to the <a data-mce-href="https://indiaassociationcongress.com/" href="https://indiaassociationcongress.com/" target="_blank" rel="noopener">India Association Congress</a>, another excellent opportunity for association professionals to connect, share insights, and work together to tackle common challenges.Other OpportunitiesWhenever I come across valuable opportunities to connect or useful insights, I share them on my LinkedIn. If you'd like to see these, please connect to me on LinkedIn.&nbsp;Association professionals are an awesome bunch of people with a flair for finding creative solutions to their challenges. It is truly worth making the time to reach out, attend events, and connect with vibrant, supportive community.The inspiration you need might be just a short conversation away.

The Power of Connection

Once upon a time, in a land far, far away (or perhaps just around the corner, depending on where you live), a group of cave dwellers huddled around a fire. They weren't just discussing the best way to hunt mammoths or how to start a fire without losing an eyebrow - they were forming the first-ever association. That is, a community of people coming together to advance a common purpose.From the dawn of humanity, the need to come together collectively to solve common problems has been as fundamental as the need for food, water, and a good gossip session around the communal campfire.Fast forward a few thousand years, and here we are, navigating a world that's changing faster than a hangry toddler’s mood. Our associations have evolved from those simple fireside chats to complex, multi-faceted structures, but the need to connect, collaborate, and collectively tackle challenges remains steadfast.It's like our very own human constant—a bit like gravity but with fewer apples and more agendas.As we dive headfirst into these challenging times, driven by technological advancements that make yesterday’s sci-fi look like today’s news, the way our society operates is undergoing fundamental shifts. From the way we work to the way we communicate, and even to the way we define our organisational culture, the digital age is reshaping our world in ways we can yet fully imagine.Amidst this accelerating whirlwind of change, one thing remains crystal clear: the need for people to come together collectively has never been more crucial.And the kicker? Associations are the ideal vehicles to navigate this brave new world.Whether it's advocating for members to government, providing members with direct support, or simply providing a platform for members to collaborate and connect, associations have the potential to lead the charge as society charges into an unknown future.The fate of associations now rests in their own hands. They stand at a crossroads, staring down two very different paths.One path leads to a golden age of relevance, where associations embrace the future with open arms, adapting and evolving to meet the needs of their members and society at large.The other path? Well, let's just say it involves a lot of missed opportunities and the emergence of new ways of associating that might leave traditional organisations in the dust.At SMS, we believe in the power of associations and how important it is for them to stay ahead of the curve. This e-news is one way of the ways we help keep associations up to date with what’s coming.How can you help us to help you?<a data-mce-href="https://app.vision6.com.au/em/forms/subscribe.php?db=671962&amp;s=364728&amp;a=93441&amp;k=EVYRZJ6NHuY1WnOGFdhCglIcsR65rlz-C4tDuqNFTRA" href="https://app.vision6.com.au/em/forms/subscribe.php?db=671962&amp;s=364728&amp;a=93441&amp;k=EVYRZJ6NHuY1WnOGFdhCglIcsR65rlz-C4tDuqNFTRA" target="_blank" rel="noopener">Recommend this newsletter</a> to anyone interested in receiving these updates. <a data-mce-href="https://app.vision6.com.au/em/forms/subscribe.php?db=671962&amp;s=364728&amp;a=93441&amp;k=EVYRZJ6NHuY1WnOGFdhCglIcsR65rlz-C4tDuqNFTRA" href="https://app.vision6.com.au/em/forms/subscribe.php?db=671962&amp;s=364728&amp;a=93441&amp;k=EVYRZJ6NHuY1WnOGFdhCglIcsR65rlz-C4tDuqNFTRA" target="_blank" rel="noopener">Invite them to subscribe</a> and help build this community. Connect with other professionals at an Association Leaders Exchange in <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeSydney#/" href="https://events.answers.net.au/AssociationLeaderseXchangeSydney#/" target="_blank" rel="noopener">Sydney</a>, <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeWellington#/" href="https://events.answers.net.au/AssociationLeaderseXchangeWellington#/" target="_blank" rel="noopener">Wellington</a>, <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeMelbourne#/" href="https://events.answers.net.au/AssociationLeaderseXchangeMelbourne#/" target="_blank" rel="noopener">Melbourne</a>, or <a data-mce-href="https://events.answers.net.au/AssociationLeaderseXchangeBrisbane#/" href="https://events.answers.net.au/AssociationLeaderseXchangeBrisbane#/" target="_blank" rel="noopener">Brisbane </a>- Julian and I will hosting discussion sessions at each.Upskill yourself on AI by attending our <a data-mce-href="https://events.answers.net.au/AISkillsforAssociationProfessionalsOnlineWorkshopAugust#/" href="https://events.answers.net.au/AISkillsforAssociationProfessionalsOnlineWorkshopAugust#/" target="_blank" rel="noopener">Fundamental AI Skills Webinar</a> in July - this will give you the basic skills everyone in associations should know.Keep up-to-date with what's coming by attending our <a data-mce-href="https://events.answers.net.au/AssociationAIUpdateWhatsNewAugustWorkshop#/" href="https://events.answers.net.au/AssociationAIUpdateWhatsNewAugustWorkshop#/" target="_blank" rel="noopener">Update on the Latest Developments in AI</a> in August. This session will showcase what developments in the pipeline that will impact associations. By spreading the word and getting involved, you can help ensure that associations not only survive but thrive in this ever-evolving landscape.Together, we can make sure the spirit of collaboration, collective action, and association shines brighter than ever.Looking forward to seeing you on the journey 😊

Associations at a Crossroads

I know what you're thinking - "Ugh, not another post about AI and chatbots." But hear me out, because this new wave of chatbot helpers, also known as AI assistants, could actually make your lives a whole lot easier.We've all been there - fielding the same questions over and over from members about renewing their dues, accessing member benefits, or finding that elusive PDF with the association bylaws. It's enough to make you want to bang your head against your keyboard.But what if I told you there's a squad of tireless, ever-patient digital assistants ready to take those mundane queries off your plate?Your New AI Intern ArmyEnter the AI-powered chatbot. These little bots are like having a team of virtual interns that never need coffee breaks, sick days, or to be told how amazing you are (though you absolutely are amazing). With natural language processing chops that can decipher even the most garbled questions, they can respond to member inquiries instantly, 24/7, providing accurate info without any sass or eye-rolling. ​ The Knowledge Vault Unlocked&nbsp;But chatbots don't just recite canned responses - they can tap into your entire knowledge base with mind-blowing speed. Every blog, report, webinar recording, and PDF are just a query away when you've got an AI assistant dialled into your content.&nbsp;No more hunting through buried folders and outdated file shares - chatbots will serve up the most relevant info right away. You, your staff, and your members can get answers pulled from your collective brain trust, quickly and easily. It's like giving everyone on your team (and membership) a direct line to the expertise they need.The Digital Concierge Approach&nbsp;But chatbots aren't just a help desk on digital steroids. Deployed on your website or app, they can actively guide members through processes like event registration, profile updates, or accessing exclusive content. It's like having a digital concierge making everything smoother and more intuitive for your busy members. No more lost passwords or forgotten login info!Event Planner's New Best FriendAnd for all you event planners out there - you're going to want to get friendly with chatbots too. Imagine having a smart assistant that can not only answer questions about your next conference, but can actually help attendees book hotels, plan their schedules, and even grab restaurants recs based on their dietary needs. Suddenly, you're the Rockstar Event Planner with all the solutions!No Robots Replacing Humans (Unless You're Unhelpful)Now, I know some of you are probably thinking "But Dave in Accounting is terrified of the robot takeover! Will the chatbots make us all obsolete?" The answer: absolutely not (unless you're as unhelpful as Dave, in which case...maybe). Chatbots are here to augment your skills and efforts, not replace your entire role. They take the robotic, repetitive tasks off your plate so you can focus on the brainwork and personal connections that really drive member value.Embrace the Friendly Robot CoworkersSo embrace the rise of the machines, my friends! A well-deployed chatbot could be your association's new best employee. Just don't let them learn how to make sarcastic remarks - we don't need a robot rebellion over bad jokes. We'll leave the comedy to the humans (specifically me, because I'm hilarious).If you’d like a chatbot designed for your organisation that will deliver the solutions and solve the problems at the top of you mind, send myself (<a data-mce-href="mailto:belinda@smsonline.net.au" href="mailto:belinda@smsonline.net.au" target="_blank" rel="noopener">belinda@smsonline.net.au</a>) or Julian Moore (<a data-mce-href="mailto:julian@smsonline.net.au" href="mailto:julian@smsonline.net.au" target="_blank" rel="noopener" data-mce-selected="inline-boundary">julian@smsonline.net.au</a>) to book a time for a chat about how we can help.

The ChatBot Uprising is Here (and it's actually kinda helpful)

In a groundbreaking move, the <a data-mce-href="https://www.reinsw.com.au/Web/News/Media_Releases/2024/05-May/ai-board-advisor" href="https://www.reinsw.com.au/Web/News/Media_Releases/2024/05-May/ai-board-advisor" target="_blank" rel="noopener">Real Estate Institute of NSW</a> (REINSW) has appointed Alice Ing, an AI bot, as an Advisor to their Board. This Australian-first initiative marks a significant leap in integrating artificial intelligence into real estate governance.Alice Ing, with an IQ of 155, is the world's smartest Board Advisor. Her vast knowledge of real estate allows her to provide instant and invaluable insights, greatly enhancing REINSW’s ability to advocate for the industry and influence beneficial policy changes for consumers, professionals, and members alike.Living securely within the ChatGPT system, Alice is poised to transform REINSW's operations. She explains,&nbsp;“I will revolutionise REINSW’s business processes, bringing unparalleled efficiency and insight to board meetings and decision-making. By providing immediate access to essential resources and delivering precise, real-time summaries, I ensure Board members are always informed and ready to make swift decisions. My role also involves ensuring every decision aligns with REINSW’s mission and code of ethics, and facilitating accurate communication with legislators to boost our advocacy efforts.”Tim McKibbin, REINSW CEO, sees Alice’s appointment as a pioneering step.&nbsp;“While there is international precedent for AI Board Advisors, particularly among top global IT companies, this is an Australian first,” he notes. “Today’s decisions are data-driven, and Alice’s capability to analyse vast amounts of data instantly is invaluable. We must embrace the economy of algorithms to stay ahead. Alice’s multilingual abilities also enhance our communication with non-English speaking communities.”The dynamic nature of the real estate industry, propelled by the rise of proptechs, makes AI integration essential. As the peak industry body in NSW, REINSW is committed to leading the way in AI solutions. Alice’s contributions promise endless possibilities for the Board and the industry.Julian Moore, Director &amp; Chief Artificial Intelligence Officer (CAIO) and Australasia’s leading not-for-profit AI specialist, has been instrumental in developing Alice.&nbsp;“Leading directors recognise the importance of data-driven decisions. Alice ensures the REINSW Board can fulfil its obligations to the industry and its members accurately, swiftly, and consistently. Her involvement signals a new era where AI actively participates in Australian leadership and governance, setting a benchmark for AI integration across industries.”Alice’s appointment follows REINSW’s previous AI initiatives, including ‘Bruce,’ the AI bot managing the Institute’s Helpline 24/7, and ‘SIM,’ the training bot guiding members through role-play scenarios with industry bodies like NCAT.With Alice Ing on board, REINSW continues to lead in AI solutions, promising a future where strategic decisions are made with unmatched precision and efficiency.=================================SMS loved being part of bringing this exciting project to fruition. If you have any questions or would like to consider an AI Board Advisor for your organisation, please email <a href="mailto:julian@smsonline.net.au" data-mce-href="mailto:julian@smsonline.net.au">julian@smsonline.net.au</a> to speak further.&nbsp;

REINSW appoints AI Board Advisor - an Australian first

In today's rapidly evolving landscape, simply renewing the same old sponsorship packages year after year doesn’t cut it anymore … particularly when it comes to high-value sponsors.Sponsors expect way more bang for their buck. Their marketing budgets are tighter than ever, and they're scrutinising every dollar to get the most return on their investment.&nbsp;Associations looking to attract (and keep) sponsors have been getting creative with their approaches in 2024. Some of the biggest trends we are already seeing this year include:Metrics Matter. Old-school vanity metrics like number of attendees mean nothing to today's data-driven sponsors. They want crystal-clear numbers on leads generated, conversions driven, audience engagement, and tangible business impact. They are looking for robust analytics and tracking capabilities to wow them and keep them coming back year after year. This is why AI tools like GPT are booming in the partnership space. The ability to map and measure each deliverable and its success in that stream is proving invaluable to sponsors.Ditch the Boring Booth. Static displays and slapping a logo on “something” aren’t compelling anymore. High-value event sponsors are looking for innovative experiential activations designed to create buzz and deepen attendee immersion like virtual reality demos, eye-catching stunts, gamification, etc. If it's not memorable and engaging, high-value sponsors are losing interest – and looking for other opportunities that can deliver. &nbsp;This isn’t to say booths are a thing of the past. &nbsp;They just can’t be the only option. Try asking your sponsor for a meeting to co-create an activity that will WOW your attendees.Embrace the Digital Revolution. Even as live events ramp back up post-COVID, sponsors are still looking for ways to maximise returns from digital experiences. They are looking for creative digital activations that get cut-through like gamification, sponsored sessions, metaverse integrations, and more. They are looking for associations with a robust and exciting digital sponsorship strategy. A new development in this area is CPD. We are seeing content delivered by AI Avatars who can speak in any language. This online event strategy allows you to offer workshops to partners delivered by a co-created avatar on any topic in any language – a huge potential to tap into new markets.Content and Thought Leadership Matters. As companies seek to position themselves as industry experts, many are reallocating sponsorship budgets toward thought leadership content and research initiatives. We are seeing sponsors snapping up opportunities to underwrite association research, white papers, webinars, and other content they would like to align with.Lock in Lasting Partnerships. &nbsp;Many sponsors are looking for long-term, innovative partnerships-not one-off sponsorship flings. They are willing to commit significant funds to something that will meet their organisation’s goals in a compelling way. For these … don’t be afraid to think big … like really big. For example, have you considered starting a YouTube channel based for your sector. It doesn’t have to educational just engaging. How about TV adverts? Radio adverts? All the costs are covered in the investment required for the partnership. So Think Big, Be Brave! (the saying “Fortune favours the bold” comes to mind here). If you’d like to ensure your sponsorship and partnerships programs are fit for the future, send Julian Moore an email <a data-mce-href="mailto:julian@smsonline.net.au" href="mailto:julian@smsonline.net.au" target="_blank" rel="noopener">julian@smsonline.net.au</a> to book a time for a chat about how we can help.

High-Value Sponsorship Trends in 2024 (so far)

(Authors: Belinda and Julian Moore. Article originally published in <a href="https://boardroom.global/associations-navigating-an-ai-powered-world/" target="_blank" rel="noopener" data-mce-href="https://boardroom.global/associations-navigating-an-ai-powered-world/">BoardRoom</a>)The emergence of AI poses an exciting opportunity and a potential existential threat to associations globally. Associations who successfully embrace emerging AI tools to advance their purpose will emerge more powerful than ever before. Those who don’t will be replaced by other entities that are better positioned to capitalise on the opportunities. However, adaptation is easier said than done. In practice, what does it look like?<h3>Individual Adaptation</h3>Associations are about people and AI adaptation requires change. Our challenge is that people – whether they are staff, volunteers, or members – don’t change easily. So, the first step is to demystify AI for your staff by providing them with practical AI training to give them the skills to apply AI to immediately increase their productivity. Many associations are already well advanced in this respect. Association staff are already using AI to better:&nbsp;Personalise Written Communication. Associations are using AI to create highly personalised communications in moments. For example, uploading a database of prospective members to ChatGPT and ask ChatGPT to look up their websites and draft an email inviting them to join that is personalised to the individual and the company they work for. (We’ve been doing when approaching prospects for high-value partnerships for meetings and it’s been exceptionally effective.)&nbsp;&nbsp;Make complex research accessible. Associations are translating complex research and reports into more consumable formats. For example, upload a research document into ChatGPT and ask it to convert the information into a short article, a longer blog, a YouTube video, a LinkedIn Post, a TikTok video, an infographic or even a poem. ChatGPT can even produce those items for specific market segments. For example, upload the Federal Budget and get it to create a TikTok on how it will affect students.&nbsp;Create a List of New Members or Sponsors in Seconds. Associations are using services such as Lusha to find the contact details for prospective members or sponsors in moments. Online searchable databases enable you to quickly create an email or phone database specific to your needs (e.g.: a list of CEOs from businesses in a specific sector).&nbsp;Personalise Video Messages. Associations are creating promotional videos personalised to individual members in moments. Invideo lets users create – and send – customised videos that can address recipients by name, reference their specific interests, and provide information relevant to their potential involvement with the association. Even better – there is no need for video editing as the AI does it all.Create Targeted Newsletters and Blogs. Associations are quickly and easily creating newsletters tailored for different member segments or even individual members. Using ChatGPT, they are creating primary version of a newsletter and then create several versions targeted at different market segments.&nbsp;Communicate More Effectively with the TikTok Generation. Associations are targeting hard-to-reach younger members by using Invideo to convert text newsletters into Videos or TikToks that automatically summarise the content and put it into a sharable format.&nbsp;Submit Grant Applications More Quickly and With Increased Success. Associations are saving a huge amount of time – and increasing success – by getting AI to fill out grant applications. The grant application process can be daunting due to its complexity and the precision required. Upload the grant application to custom ChatGPT and ask it to autofill the applications based on pre-existing data, analysing grant requirements, and ensuring that all submissions are compliant with the stipulated guidelines. This provides a first draft that can then be reviewed and refined.&nbsp;Create Better Board Reports, More Quickly. Associations are automating the production of Board reports to save considerable time and effort. ChatGPT can automate the analysis of data, generate visually appealing reports, and present information in a specific tone of voice and writing style. Some associations are even exploring appointing a non-voting AI board member to help their board to make better informed choices.Find the Perfect Event Formula. Associations are using ChatGPT to sift through past event data, understanding what topics, formats, and speakers resonate most with their audience.&nbsp;Generate AI-Driven Social Media Content.&nbsp;Associations are creating engaging and targeted social media posts using AI. AI tools can also analyse trends and suggest content types that your audience is more likely to engage with, ensuring your social media strategy is on point.The above are just a few of the many ways associations are already using AI tools. Once staff are empowered with these tools, they are coming up new and creative ways to use AI to streamline their daily work, deliver a better member experience, and create a more powerful impact.&nbsp;<h3>Operational Adaptation:&nbsp;</h3>Shifting to operational adaptation is all about expanding the role of AI from enhancing individual productivity to transforming the very workings of the association. This stage involves integrating AI into the heart of what the association does – such as events, education, and policy. It’s a transition from the personal benefit of “AI makes my work easier” to the collective advantage of “AI elevates our association to new heights.”This shift requires a vision to identify how AI (and technology more broadly) can play a crucial role across different functions, and rallying everyone around the exciting changes ahead. When we talk about operational adaptation, we’re talking about leveraging AI to allow game-changing outcomes. It’s an opportunity for creativity, teamwork, and the bravery to explore AI’s potential in ways that truly transform our operations. Technology projects associations are currently working on include:Creating Dynamic Educational Content. Using Course.AI to tailor reimagine their educational programs to deliver individualised programming aligns to each members learning styles, interests, and engagement levels, making learning more effective and engaging.Converting Data to Insights that Usefully Inform Decision Making. Using AI to connect internal and external data to allow for comprehensive analysis across all levels of the association – turning raw data into actionable insights. This enables informed decision-making from the ground up, ensuring that strategies and initiatives are backed by solid evidence.Enhancing Member Engagement with AI Calling. Using AI-powered calling systems such as Deepgram Aura to automate and personalise communication with members. These systems can be used to conduct surveys, provide updates, and gather feedback by engaging in natural conversations. This approach not only scales the association’s outreach efforts but also brings a personal touch to member interactions, ensuring that communication is both efficient and warmly received.Improving Community Engagement. Employing AI tools to predict individual member needs and community trends before they fully emerge. By analysing engagement patterns and feedback, AI can forecast future interests, enabling the association to be ahead of the curve in providing compelling community engagement initiatives.Intelligent Matchmaking. Creating an AI-driven platform that matches members with mentors, peers, and professional development opportunities based on their skills, interests, and career goals. This personalised approach to professional growth can foster stronger community ties and member satisfaction.Deep Learning for Behavioural Analytics. Utilise deep learning algorithms to analyse member behaviour on a granular level. This can uncover insights into member engagement, predict churn, and help tailor highly personalised experiences, ensuring that members receive content and opportunities that resonate deeply with their needs and interests.Autonomous Drones for Live Event Coverage. Use autonomous drones like Mini -Hover Air X to provide live coverage of association events, capturing aerial footage and streaming it to members who cannot attend in person. This innovative use of technology can increase the reach and impact of association events.Hosting Member Meetings in Virtual Reality (VR) Settings. Host member meetings and conferences in virtual reality environments like Meta’s Quest 2. This transformative approach can turn standard meetings into immersive experiences, allowing members to interact in a virtual space that simulates real-world interactions, enhancing engagement and participation.Using Augmented Reality (AR) for Enhanced Learning and Networking. Incorporating AR to provide members with interactive learning experiences and networking opportunities. For example, AR can bring a new dimension to educational materials, making complex concepts easier to understand, or it can enhance networking events by providing real-time information about attendees. (My favourites are the very cool RayBan Meta Wayfarer Glasses).Diving into operational adaptation, shouldn’t just be about tweaking what we do. It’s about reimaging how we could deliver a bigger positive impact on our purpose. It’s about dreaming big and then bringing those dreams to life.<h3>Strategic Adaptation:</h3>When associations pivot towards strategic adaptation in an AI-powered world, they’re essentially charting a course for the future that’s both bold and visionary. It’s about lifting the gaze from the day-to-day and asking, “Where can AI take us next?” This phase is about embracing AI not just as a tool for improvement but as a catalyst for transformation, influencing not just how we operate but who we are as associations.Strategic adaptation means weaving AI into the very DNA of our purpose, vision, and values. It’s about foreseeing the potential shifts in our industry and society at large, driven by AI, and preparing to not just navigate but lead these changes. We start by asking deeper questions: How can AI redefine our relationships with members? Can AI help us tackle the grand challenges our members and their sectors face? How do we ensure that our use of AI aligns with our ethical standards and amplifies our commitment to inclusivity and diversity?This journey requires us to innovate boldly, to experiment with AI-driven initiatives that may redefine our value proposition. Imagine leveraging AI to facilitate global collaborations among members that tackle pressing industry issues, or using AI to predict and shape future trends rather than just respond to them. It’s about deploying AI to not only predict member needs but to anticipate the future challenges of the industries we serve, positioning our association as a leader in the AI transformation journey.Strategic adaptation is also about resilience and readiness. As AI evolves, so too will the challenges and opportunities it presents. This means staying agile, continuously learning, and being prepared to pivot strategies as new AI technologies emerge. It’s about building an association that doesn’t just use AI but is ready for whatever AI brings next.In essence, strategic adaptation is our commitment to future-proofing our association. It’s a bold reimagining of what our association can be in an AI-driven future, ensuring we remain indispensable to our members and continue to thrive in a rapidly changing world. Here, AI is not just a tool but a transformative force that propels us towards a future where our association is more relevant, impactful, and innovative than ever before.<h3>Sectoral Adaptation</h3>While the individual, operational, and strategic adaption are about how the association adapts, sector adaptation is about how the association helps its members adapt.The AI wave crashes differently on each shore, with some sectors basking in new efficiencies while others navigate the challenges of disruption. The impact will be quite different between industry and professional associations. Consider the following example:An AI can read an Xray around 400% more effectively than a human. As a result, radiology manufacturers are embedding AI into their machines. This is great news for hospitals – they will achieve enhanced accuracy, better health outcomes for patients, and lower workforce costs as they will need fewer radiologists. The health industry will benefit. Yet the impact on the radiology profession could be dire. &nbsp;To effectively support the sectors they serve, associations must act on four fronts:Understand Potential impact: Clarify the potential impact of AI and other variables on their sector.Address Immediate Challenges: Identify ways to immediately support their sector. The most common action is working to enhance the AI skills and understanding of members.Proactively Impact the Future: Identify the upcoming challenges and proactively address these. This could include action to drive appropriate regulation of AI.Demonstrate Leadership: Harness your sector and lead the way in advancing compelling, collaborate, evidence-based solutions.&nbsp;<blockquote>“AI is an Everything, Everywhere, All at Once scenario.” Emad Mostaque, Stable Diffusion Founder and one of the founders of AI.</blockquote><h3>Together, Associations are Stronger.</h3>Emad Mostaque makes it clear that the transition to an AI-driven world is a shared journey for associations globally. The challenges and opportunities of AI are not unique to any single association or sector. This journey is being shared by associations across the globe. This fact underscores the imperative for associations to act collectively. By sharing insights, resources, and strategies, associations can amplify their impact, crafting a future where technology serves humanity’s broadest goals.In this world, the role of associations is more critical than ever. We’re not merely passengers on this journey; we are the navigators, charting the course for our members and the sectors we represent. The path forward is rich with potential, offering unprecedented opportunities for growth, innovation, and collaboration. Yet, it requires us to embrace change, to learn, adapt, and innovate.<h3>The call to action for all associations is clear.</h3>Start by familiarizing yourself and your teams with AI’s capabilities. Engage in practical AI training, explore new tools, and imagine the possibilities they unlock. But don’t stop at exploration. Implement these technologies with purpose, align them with your strategic objectives, and measure their impact.Collaboration is our most potent tool. Share your successes and lessons learned with other associations. By pooling our knowledge and resources, we amplify our collective impact, navigating the challenges and seizing the opportunities AI presents together.The future is not a distant horizon; it’s the next step we take, the next decision we make. Let’s move forward with intention, leveraging AI to not just meet our members’ needs but to anticipate them, to not just solve today’s challenges but to reimagine tomorrow.Join us in embracing this AI revolution, not as a challenge to overcome, but as an opportunity to lead, innovate, and thrive. Together, we can ensure that our associations remain indispensable, now and in the future. Let’s embark on this transformative journey, not just to survive an AI-driven world, but to shape it, guide it, and lead by example.

Strategic Membership Solutions specialises in Practical AI Solutions, Strategic Planning, High-Value Partnerships, Membership Models, Membership Strategy, and Stakeholder Research.