Increasing Member Participation in Volunteering

Oct 30, 2023

Volunteers play a crucial role in associations, and getting the right members engaged in the right volunteering activities can help to achieve your purpose and goals. Whether you are looking for Board members, speakers at your next event, or an extra pair of hands to help out, here are a few ideas to increase member engagment in volunteering opportunities …

Clearly define roles and responsibilities

Clearly define the roles and responsibilities of volunteers to ensure that they understand their tasks and expectations. Consider creating job descriptions or outlining specific tasks and outcomes for each volunteer position.

Match skills and interests

Match volunteers’ skills and interests with appropriate roles and tasks to ensure that they are engaged and motivated. Consider offering training or development opportunities to help volunteers build new skills or expand their capabilities.

Provide ongoing support and communication

Provide ongoing support and communication to volunteers to ensure that they feel valued and supported. Consider offering regular check-ins, training, and networking opportunities to help volunteers feel connected to the organisation.

Foster a sense of community

Foster a sense of community among volunteers by regularly engaging with them and seeking their input. Consider hosting events or creating online forums where volunteers can connect with each other and share their experiences.

Recognise and reward volunteers

Recognising and rewarding volunteers can help to increase motivation and retention. Consider offering incentives such as a certificates, awards, or other perks to acknowledge the contributions of volunteers.

Make volunteering convenient

Make it easy for members to get involved in volunteering by offering flexible scheduling and opportunities that fit their schedules and interests. Consider using technology to facilitate sign-ups and communication with volunteers.

Promote volunteering

Promote volunteering opportunities to your members through multiple channels, including email, social media, and in-person events. Consider featuring stories and testimonials from volunteers to inspire others to get involved.

If you would like to connect with other Association Professionals and Industry experts to discuss association specific topics – just like this one – take a look at the Answers for Associations online community. The Answers community is a place where peers can connect and discuss sector related topics, share ideas, experiences and resources, explore opportunities, and more.