Our Membership services are delivered by Belinda Moore, Australasia’s foremost expert in association membership. Able to be delivered in-house or remotely, Belinda’s services are tailored specifically to each clients’ needs and can be delivered in a variety of formats. Belinda designs all client programs with the outcome foremost in mind and ensures this is clarified carefully to ensure satisfaction.

Belinda works with associations of all sizes and configurations and can adapt her sessions to suit your requirements. She can run something as straightforward as a in-house training workshop to a more complex membership strategy drafting program.

Her most popular services in the membership space include:

In-House Training

Belinda frequently delivers training sessions to Boards and association staff. She can work with you to develop an in-house training session to up-skill your staff and/or volunteers. Her sessions are fully tailored to meet the outcomes you are seeking to achieve.


Belinda offers tailored support to assist you to resolve your specific membership challenges. From reviews of membership models, to over-sighting the development of a membership strategy, Belinda’s input can assist your organisation to move forward successfully.

Board and Staff Briefings

Belinda can deliver a compelling and engaging briefing that will provide your team with an overview of the major issues that need to be considered when planning for the future success of your association. Depending on the depth of insight you require, this briefing can be as short as 45 minutes or as long as a full day. This briefing is based on Belinda’s whitepaper, Association Apocalypse, and her follow-up work in this area.

Membership Health Check

This one day strategy session reviews your current membership program and provides insights you can apply immediately to improve your membership results. Our one day Membership Health Check program has been designed to provide an independent review of your current membership strategies and practices for the purpose of identifying and prioritising opportunities to quickly improve your membership performance.

Membership Coaching

Our membership coaching program is a fantastic option for those seeking to generate membership results while at the same time ensuring their team have the skills to build a successful and sustainable membership program. Belinda will assist you to set your goals, plan how to achieve them and then work with you to ensure that the plan is implemented in a timely and effective manner. Regular project reports give all involved the ability to track membership performance and the ongoing training aspect ensures that your team can continue to achieve this kind of success well into the future. Let us know what you want to achieve and together we will come up with a program that fits in with you.

Keynote Speaking

Belinda  frequently speaks at events and can tailor their presentation to suit the needs of your audience. Whether a 40-minute keynote or a full day workshop, we can come up with something that will ensure your delegates walk away with practical insights they can immediately apply.

Want to Know More?

For more information or a quote please contact us to set up a time to discuss your challenges further. In the meantime, here is what past clients have said about their experience:

“Engineers Without Borders Australia engaged Belinda to undertake an important and sensitive review of our membership model. Belindas deep experience and understanding of membership organisations helped us navigate the complexity that comes with this kind of review. Her approach engaged us, helping to socialise the emerging solutions early and we now have tangible next steps to carry on with. Thanks so much for your help Belinda!” Eleanor Loudon, CEO, Engineers Without Borders

“Belinda has help our industry association grapple with contemporary membership issues. She has worked through a range of complex issues to in the end help us identify the simple, practical steps we can take to bring vitality to our membership offering. Her enthusiasm and experience is paving the way for strong buy in by our industry.” Dan Galligan, CEO, Queensland Cane Growers

“Belinda presented to our delegates in Darwin at the Trucking Australia Conference 2017. Our members are still referring to the learnings and insights Belinda shared……in fact at our Board meeting today one of the Directors highlighted the value of Belinda’s presentation. I would recommend Belinda not just for her content and though provoking discussion, also for her style and practical approach which made her connect easily with all delegates.” Ben Maguire, CEO, Australian Trucking Association

 “This is the first all-day session I’ve attended where every component was relevant and the presenter kept me engaged for the entire day! Relative, informative, and interactive!! Thank you!” Catherine Brook, Pharmacy Guild of Australia (QLD)

Have really enjoyed Belinda’s membership insights. Tough love tempered with practical pathways.” Charles Cameron, CEO, RCSA

Sometimes it just takes one suggestion that you wouldn’t think of to change everything. I found that at this workshop.” Kylie Hearne, NSW Touch Association

“It is hard to fit into one day all of the knowledge and advice Belinda imparts. Wow she did a great job. Now to put things into place.” Katrina Baddeley

“Sometimes it just takes one suggestion that you wouldn’t think of to change everything. I found that at this workshop.” Kylie Hearne, NSW Touch

“I left both inspired and terrified – inspired by the achievable things I could implement straight away and terrified by the depth and enthusiasm I could put into my membership strategy and the possibilities in front of me.” Katie Bell, Bicycle NSW.

“Belinda assisted our Council to reassess the value proposition offered by membership of our association, and to look more closely at the segmentation we had been using to identify enhanced opportunities for member engagement. She did this most effectively, and helped Council to better define issues requiring our attention. Whilst challenging them, she moved them constructively into planning mode, and therefore helped to reshape our strategic position. Belinda is a great facilitator and a thought leader!” Garry Pearson, Australian Dental Association Victoria Branch

We found Belinda’s membership coaching service to be a fantastic investment. With 50,000 members we recognise the importance of staying current and contemporary. Under Belinda’s guidance our membership department has been able to significantly reduce costs, increase income and increase our proactive engagement with members and other stakeholders. I’d highly recommend Belinda to any organisation seeking to grow their membership and optimise their recruitment and retention processes. It is well worth the investment in your future profitability.” Michelle Trute, Diabetes Australia – Queensland