High-Value Partnership and Sponsorship Support

We Help You Develop a Sustainable, High-Value Partnership and Sponsorship Programs.

We can guide you through every step of the process, from defining your sponsorship goals to identifying and securing sponsors. Whether you're just starting out or looking to take your existing program to the next level, we have the expertise and support you need. We offer a range of coaching and support options, from one-on-one guidance to group workshops and ongoing support. With our help, you can build a program that drives value for your sponsors and your association.

Generating Sustainable, High-Value Partnership and Sponsorship Revenue

Seeking sponsors and partners is a crucial skill for any organisation. It provides the opportunity to secure vital funding and resources that can help achieve the organisation's goals. However, as many have found, it's a skill that requires development, effort, and a strategic approach to ensure success. Our sponsorship coaching process guides you through every step of the partnership and sponsorship process. From defining your goals to identifying potential sponsors and providing post-engagement support, we are committed to your success.

Navigating the world of sponsorships and partnerships can be intricate. With our support, we simplify this journey. Whether you're starting from scratch or elevating your existing program, we're can help you enhance your outcomes. We overhaul your sponsorship approach, focusing on skill development, and building a sustainable revenue stream. Our most popular service is:

High-Value Partnership and Sponsorship Coaching

Our sponsorship coaching program empowers your team to build sustainable sponsorship income streams while generating revenue. We provide personalised training to overhaul your sponsorship program, ensuring skill development and long-term success in generating sponsorship income. Through this program you will:

Set clear sponsorship income goals.
Revamp your sponsorship offerings.
Pinpoint new high-value sponsors.
Build a custom sponsor contact database.
Develop an engaging sponsorship proposal.
Implement your strategy to reach your sponsorship targets.
Master the art of attracting and retaining top-tier sponsors.
Equip you with the tools and skills to establish lasting, high-value sponsorships.
Attain your sponsorship goals.

Our Guarantee

Our coaching service comes with a guarantee. We guarantee to support you until the pre-agreed target revenue amount is achieved. Even when the formal program ends, Julian Moore remains "on call" to guide you until your target revenue is achieved. This guarantee ensures you achieve your sponsorship target while gaining the confidence to proceed independently beyond that figure.

Methodology

Our methodology is tried and tested, consistently delivering results for our clients. Our approach is systematic, ensuring thoroughness, an includes the full extent of the process such as:

Sponsorship project planning workshop. Our initial three-day session will give you the structure, tools, skills, and contacts required to proactively seek high value, long term sponsors for your organisation. This session involves:

* Identifying the top potential sponsors in the main industry marketplaces you inhabit to give you a clearly defined list of the most aligned corporate companies to target. This process will focus specifically on identifying new partners from a variety of industries.

* Creating an enhanced sponsorship structure which allows for a greater number of high value sponsorship opportunities. We will also assign an appropriate value to each of these.

* Reviewing each of the potential sponsors identified to create a shortlist of corporate targets (four or five from each major industry area) and develop a plan for approaching these prospective sponsors.

* Creating a new sponsorship proposal that fits into the new enhanced structure. This will involve developing a proposal that can be tailored for each of your target corporates. During the three-day workshop, we will develop the text for this proposal and determine appropriate pricing. This proposal can then be used as a template for future proposals.

* Discovering the direct contact details for relevant people at each prospective sponsor organisation. Training will be provided to enable the quick discovery of the direct email address and phone numbers for those responsible for sponsorship. You will then have the database of prospective sponsors and the skills to identify others in future. Note that, if there any particularly challenging contacts, we will work with you to ensure your database is complete.

* Planning for effective implementation, sustainable growth, and ongoing success. Once we have identified new sponsors, created a new structure, and developed the text for your proposals, it is imperative we have a successful implementation plan. To enable this, we will develop a timeline and issue responsibilities to ensure a successful outcome. We will also supply you with additional resources including a template of a sponsorship contract that you can tailor to your specific situation. Once tailored, we recommend having a qualified lawyer review these.

Create a compelling sponsorship proposal. After the three-day session, has been completed the next stage of the project is to have your proposal professionally designed to ensure prospective sponsors develop the right impression of your organisation from the start. Your team will co-ordinate incorporating the text we developed during the workshop into a professionally designed proposal (We will provide samples your designer can use as a guide). By regularly sending us through drafts we can work together to ensure you produce the best possible proposal.
Send your sponsorship proposals to targeted list. While your proposal is being designed, you will be refining the prospective sponsor database from the organisations identified during the three-day workshop. Once you have finalised your proposal, and the database is complete, we will then determine an appropriate date to issue the proposals and another date for me to return and coach you through the telephone follow up process in a timely manner.
Follow up your sponsorship proposals by phone. Approximately one to two weeks after the proposals have been issued, we will spend a full day with you coaching you through how to follow up the proposals via telephone. The purpose of these calls is not to sell the sponsorship but to gain a meeting with the potential sponsor. After this full day session, you will then have the tools necessary to be able to independently follow up sponsors in the future.
Meet with potential sponsors to close the deal. We will attend your first day of meetings to ensure that those dealing directly with the sponsors are implementing the tools and training effectively. At this point you will have the collateral and training to be able to independently source sponsors now and into the future. Once those meetings are finished you have completed these five steps the structured part of the project will conclude. we will then continue to assist as needed to ensure the goal set at the beginning of the program is achieved.
Continue until the target amount is achieved.

Case Studies

Case study word written on computer keyboard.

Adolescent Success Case Study

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Australian Boarding Schools Association Case Study

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Victorian Healthcare Association Case Study

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"Having most recently worked with Julian to set up the corporate partnership program for the Australian Livestock Exporters' Council (ALEC) which I am pleased to write has been an overwhelming success. The corporate partnerships ALEC now has have offered the industry strong corporate support, benefits, and support the industry and its people needed. Julian is collaborative, extremely knowledgeable, and professional at all times whilst also having the ability to make working together seamless and inclusive whilst supporting the team to reach set targets. COVID has been a particularly tough time for partnerships however Julian's ability to identify opportunities and manage the timing of proposals is to be admired. It has been an absolute pleasure working with Julian and I look forward to having the opportunity to collaborate with him again in the future."

Annie Frisch, Australian Livestock Exporters Council

"We engaged Julian to assist our non-for-profit Association with an aim to raise funds through a sponsorship program. This has been proved to be very successful. Our Association’s partnership program is now a key part of our offering to members, and we now are in a position to maintain and grow this further. I would personally recommend engaging Julian to assist in this area of your business.”

Thomas Dunsmore, General Manager, Australian Boarding Schools Association

“We have thoroughly enjoyed the process of learning how to articulate our strengths and test the waters with companies with whom we might be a match. Our confidence in what we provide has grown and we now understand the process of finding ‘matches’ with annual partners. Not every company you approach is a match for your association, but when you find one that is, it’s magic! SMS have helped us find that magic, in more places than we originally expected!”

Angela White, CEO, Adolescent Success

“I've had the privilege to work with Julian for several years. He has an amazing capacity to understand an organisation's nuances and find hidden opportunities. Even better, he makes training fun and interesting through great insight and a wealth of stories. As a result, you retain the information and are better prepared to apply the skills yourself, for improved business outcomes.”

Nikki Kelson, Director of Corporate Engagement, Australian Dental Industry Association

“The Australian Boarding Schools Association had reached 100% membership and was not able to grow, and Julian Moore brought to us the ability to move forward in our Strategic Plan. His engaging nature, ability to make us think outside the square, positive attitude to every hurdle and vision to see our worth made our work together engaging partners incredibly valuable. In all of the time spent together he has taught us the important skills to move forward, develop worthwhile partnerships and work toward growth and development.”

Richard Stokes, Australian Boarding Schools Association

"Julian bought a fresh approach to our fundraising efforts, enabling us to see the potential opportunities we could offer major corporate sponsors. His dynamic energy and proven methods delivered an exciting and professional product. If you’re looking to increase sustainable revenue beyond small grant applications and labour-intensive events, I’d have no hesitation recommending Julian."

Suzie Christensen, CEO, Anglicare Central Queensland

I have known Julian for nearly 20 years having both attended his seminars on sponsorship and engaging Julian for a partnership program at Hartley Lifecare. I believe that there is nothing that Julian does not know about sponsorships, and he is happy to share that knowledge to benefit you, your organisation, and potential partners. Julian looks for organisations that can work strategically as a partner and who can offer resources, expertise, or networks that benefit your organisation and then sets out the best way to approach and work with them to achieve a relationship that benefits both organisations. It is rare that you find a person that really cares about your business and can grasp its uniqueness so quickly – but Julian can and he uses this to assist in positioning the organisation to acquire sponsors and partners that are the right fit. Julian builds a rapport based on mutual respect and understanding that leads to a more fruitful and delightful working relationship, but even more than that, Julian is fun to work with! I highly recommend working with Julian to generate more partnerships and sponsorships for your organisation.

Tania Goodacre, Senior Manager - Fundraising, Marketing and Community Engagement, Hartley Lifecare

"Having most recently worked with Julian to set up the corporate partnership program for the Australian Livestock Exporters' Council (ALEC) which I am pleased to write has been an overwhelming success. The corporate partnerships ALEC now has have offered the industry strong corporate support, benefits, and support the industry and its people needed. Julian is collaborative, extremely knowledgeable, and professional at all times whilst also having the ability to make working together seamless and inclusive whilst supporting the team to reach set targets. COVID has been a particularly tough time for partnerships however Julian's ability to identify opportunities and manage the timing of proposals is to be admired. It has been an absolute pleasure working with Julian and I look forward to having the opportunity to collaborate with him again in the future."

Annie Frisch, Australian Livestock Exporters Council

"We engaged Julian to assist our non-for-profit Association with an aim to raise funds through a sponsorship program. This has been proved to be very successful. Our Association’s partnership program is now a key part of our offering to members, and we now are in a position to maintain and grow this further. I would personally recommend engaging Julian to assist in this area of your business.”

Thomas Dunsmore, General Manager, Australian Boarding Schools Association

“We have thoroughly enjoyed the process of learning how to articulate our strengths and test the waters with companies with whom we might be a match. Our confidence in what we provide has grown and we now understand the process of finding ‘matches’ with annual partners. Not every company you approach is a match for your association, but when you find one that is, it’s magic! SMS have helped us find that magic, in more places than we originally expected!”

Angela White, CEO, Adolescent Success

“I've had the privilege to work with Julian for several years. He has an amazing capacity to understand an organisation's nuances and find hidden opportunities. Even better, he makes training fun and interesting through great insight and a wealth of stories. As a result, you retain the information and are better prepared to apply the skills yourself, for improved business outcomes.”

Nikki Kelson, Director of Corporate Engagement, Australian Dental Industry Association

“The Australian Boarding Schools Association had reached 100% membership and was not able to grow, and Julian Moore brought to us the ability to move forward in our Strategic Plan. His engaging nature, ability to make us think outside the square, positive attitude to every hurdle and vision to see our worth made our work together engaging partners incredibly valuable. In all of the time spent together he has taught us the important skills to move forward, develop worthwhile partnerships and work toward growth and development.”

Richard Stokes, Australian Boarding Schools Association

"Julian bought a fresh approach to our fundraising efforts, enabling us to see the potential opportunities we could offer major corporate sponsors. His dynamic energy and proven methods delivered an exciting and professional product. If you’re looking to increase sustainable revenue beyond small grant applications and labour-intensive events, I’d have no hesitation recommending Julian."

Suzie Christensen, CEO, Anglicare Central Queensland

I have known Julian for nearly 20 years having both attended his seminars on sponsorship and engaging Julian for a partnership program at Hartley Lifecare. I believe that there is nothing that Julian does not know about sponsorships, and he is happy to share that knowledge to benefit you, your organisation, and potential partners. Julian looks for organisations that can work strategically as a partner and who can offer resources, expertise, or networks that benefit your organisation and then sets out the best way to approach and work with them to achieve a relationship that benefits both organisations. It is rare that you find a person that really cares about your business and can grasp its uniqueness so quickly – but Julian can and he uses this to assist in positioning the organisation to acquire sponsors and partners that are the right fit. Julian builds a rapport based on mutual respect and understanding that leads to a more fruitful and delightful working relationship, but even more than that, Julian is fun to work with! I highly recommend working with Julian to generate more partnerships and sponsorships for your organisation.

Tania Goodacre, Senior Manager - Fundraising, Marketing and Community Engagement, Hartley Lifecare

"Having most recently worked with Julian to set up the corporate partnership program for the Australian Livestock Exporters' Council (ALEC) which I am pleased to write has been an overwhelming success. The corporate partnerships ALEC now has have offered the industry strong corporate support, benefits, and support the industry and its people needed. Julian is collaborative, extremely knowledgeable, and professional at all times whilst also having the ability to make working together seamless and inclusive whilst supporting the team to reach set targets. COVID has been a particularly tough time for partnerships however Julian's ability to identify opportunities and manage the timing of proposals is to be admired. It has been an absolute pleasure working with Julian and I look forward to having the opportunity to collaborate with him again in the future."

Annie Frisch, Australian Livestock Exporters Council

"We engaged Julian to assist our non-for-profit Association with an aim to raise funds through a sponsorship program. This has been proved to be very successful. Our Association’s partnership program is now a key part of our offering to members, and we now are in a position to maintain and grow this further. I would personally recommend engaging Julian to assist in this area of your business.”

Thomas Dunsmore, General Manager, Australian Boarding Schools Association

“We have thoroughly enjoyed the process of learning how to articulate our strengths and test the waters with companies with whom we might be a match. Our confidence in what we provide has grown and we now understand the process of finding ‘matches’ with annual partners. Not every company you approach is a match for your association, but when you find one that is, it’s magic! SMS have helped us find that magic, in more places than we originally expected!”

Angela White, CEO, Adolescent Success

“I've had the privilege to work with Julian for several years. He has an amazing capacity to understand an organisation's nuances and find hidden opportunities. Even better, he makes training fun and interesting through great insight and a wealth of stories. As a result, you retain the information and are better prepared to apply the skills yourself, for improved business outcomes.”

Nikki Kelson, Director of Corporate Engagement, Australian Dental Industry Association

“The Australian Boarding Schools Association had reached 100% membership and was not able to grow, and Julian Moore brought to us the ability to move forward in our Strategic Plan. His engaging nature, ability to make us think outside the square, positive attitude to every hurdle and vision to see our worth made our work together engaging partners incredibly valuable. In all of the time spent together he has taught us the important skills to move forward, develop worthwhile partnerships and work toward growth and development.”

Richard Stokes, Australian Boarding Schools Association

"Julian bought a fresh approach to our fundraising efforts, enabling us to see the potential opportunities we could offer major corporate sponsors. His dynamic energy and proven methods delivered an exciting and professional product. If you’re looking to increase sustainable revenue beyond small grant applications and labour-intensive events, I’d have no hesitation recommending Julian."

Suzie Christensen, CEO, Anglicare Central Queensland

I have known Julian for nearly 20 years having both attended his seminars on sponsorship and engaging Julian for a partnership program at Hartley Lifecare. I believe that there is nothing that Julian does not know about sponsorships, and he is happy to share that knowledge to benefit you, your organisation, and potential partners. Julian looks for organisations that can work strategically as a partner and who can offer resources, expertise, or networks that benefit your organisation and then sets out the best way to approach and work with them to achieve a relationship that benefits both organisations. It is rare that you find a person that really cares about your business and can grasp its uniqueness so quickly – but Julian can and he uses this to assist in positioning the organisation to acquire sponsors and partners that are the right fit. Julian builds a rapport based on mutual respect and understanding that leads to a more fruitful and delightful working relationship, but even more than that, Julian is fun to work with! I highly recommend working with Julian to generate more partnerships and sponsorships for your organisation.

Tania Goodacre, Senior Manager - Fundraising, Marketing and Community Engagement, Hartley Lifecare

Contact Us For More Information

We've love to speak further about how we can help you. Reach out via this form, letting us know a little more about what you are looking for, and we'll be in touch to set up a meeting. You can also email [email protected] anytime.