Our Team

Belinda Moore, Consultant

Belinda is Australasia’s leading membership specialists and has worked with a large number of associations, charities and other non-profit organisations to assist them with their membership challenges. She specialises in training, motivating and up-skilling boards, staff and volunteers to improve membership performance. She is the author of two books including "The Membership Machine" and "Membership Fundamentals" and the popular paper "Membership is Dead?". Belinda is an experienced presenter and arrives on the platform armed with an array of topics relating to membership. Revealing insights from her personal and professional experiences, she ensures that participants walk away with practical ideas and insights that can immediately be applied. You can connect with Belinda by emailing belinda@smsonline.net.au, calling +61 413 190 197 or via LinkedIn or Twitter.

"Belinda assisted our Council to reassess the value proposition offered by membership of our association, and to look more closely at the segmentation we had been using to identify enhanced opportunities for member engagement. She did this most effectively, and helped Council to better define issues requiring our attention. Whilst challenging them, she moved them constructively into planning mode, and therefore helped to reshape our strategic position. Belinda is a great facilitator and a thought leader!" Garry Pearson, Australian Dental Association Victoria Branch


Julian Moore, Consultant 

Julian is Australasia’s top not-for-profit sponsorship practitioner, specialises in charities, associations and other non-profits. He draws on his extensive experience in both Australia and Europe to deliver exceptional sponsorship outcomes for his clients. His work includes in-house coaching and training; Board briefings, keynote speaking and ad hoc consultancy for those seeking specific assistance with their business development processes. Julian draws on his extensive experience in Australia and the United Kingdom to improve the sponsorship performance of clients. Julian is an accomplished and entertaining speaker who regularly presents at events around the world. During his presentations he gives real world examples and case studies to inspire and engage attendees. Whether through his presentations or consultancy, Julian focuses on providing practical and useful ideas that can be implemented immediately to start benefiting your organisation. You can connect with Julian by emailing Julian@smsonline.net.au, calling +61 0401 648 533, or via LinkedIn or Twitter.

“The Australian Boarding Schools Association had reached 100% membership and was not able to grow, and Julian Moore brought to us the ability to move forward in our Strategic Plan. His engaging nature, ability to make us think outside the square, positive attitude to every hurdle and vision to see our worth made our work together engaging partners incredibly valuable. In all of the time spent together he has taught us the important skills to move forward, develop worthwhile partnerships and work toward growth and development.” Richard Stokes, Australian Boarding Schools Association


Prue Boath, Client Services

Prue began her career in hospitality which quickly stemmed into a Hotel Management degree. After winning an entrepreneurial business plan competition, she was fortunate to be invited to complete an internship at a premier Gold Coast theme park. There she was able to have direct insight into the management and coordination of opening a new entertainment precinct. After graduation, Prue spent her early career in sales and marketing roles at 5-star hotels with a large focus on conferences and events. Looking to expand her marketing experience, she completed a Master of Marketing. Lending those skills to several industries since, it has landed her at SMS where she is very eager to immerse herself into the not-for-profit sector. Prue thrives on project and account management where administration and office coordination becomes second nature. Outside the office, Prue is busy with her family, volunteering at the local dance school, and enjoys a good triple brie accompanied by a rose. You can contact Prue on prue@smsonline.net.au or 1300 852 303 or LinkedIn

Karen Robinson, Researcher

Karen brings over 25 years of experience to information and records management, with skills in managing information across large organisations including the public sector and universities. She has developed and introduced large databases to these organisations and is highly experienced in document classification, Thesaurus development and developing Retention and Disposal Authorities. Working for Strategic Membership Solutions has seen her broaden her experience into the not-for-profit sector and she enjoys the in-depth online research required assisting clients in finding potential sponsorship opportunities. She also works with the SMS membership database updating membership information, and assisting with event registrations. Karen is passionate about sourcing and organising information in meaningful and useful ways, with the aim of assisting organisations to effectively store and make use of their knowledge. Karen can be contacted on: karen@smsonline.net.au

Strategic Membership Solutions (SMS)
PO Box 1400, COOPAROO DC QLD 4151 AUSTRALIA
Telephone: 1300 852 303
Email: info@smsonline.net.au


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