Event Details

Developing an Effective Membership Strategy

  • 12 Sep 2019
  • 10:00 AM - 4:00 PM (UTC+10:00)
  • Melbourne, Australia

Developing an Effective Membership Strategy 

This event is run by Answers for Associations. To register visit www.answers.net.au

Learn the fundamental concepts and skills necessary to recruit and retain members, create and deliver a value proposition, and remain relevant in the rapidly changing world of membership.

In this workshop, you will learn the fundamental concepts and skills necessary to recruit and retain members, create and deliver a value proposition, and remain relevant in the rapidly changing world of membership including:

  • How to use membership statistics to make informed marketing decisions,
  • How to develop and convey a compelling value proposition,
  • How to communicate your value proposition in a targeted way that will produce an emotional response to your membership offer,
  • How to engage members and prospective members in a way that will keep them loyal to your organisation,
  • How to segment your membership,
  • How to generate membership leads and manage relationships with these prospects,
  • How to make the membership sale and build strong relationships with members, and
  • Best practice membership renewals and member reactivation.

This program is a fantastic way to gain a broad understanding of the key faucets of managing a membership program and anyone who is tasked with developing or communicating the value of membership internally or externally will benefit from this workshop. Attendees will:

  • Hear practical ideas and information you can immediately apply.
  • Meet other membership professionals.
  • Hear success stories and case studies from a proven practitioner.
  • Learn how to leverage your activities to maximise membership.
  • Pick up new strategies to maximise your membership growth.
  • Learn how to achieve maximum results from your marketing dollar.
  • Discuss how to communicate to your board and key stakeholders your membership strategy and the measurable outcomes following implementation.
  • Get inspired!

This session can be run as an in-house workshop tailored to your organisation. Please contact the speaker for more information. 

“I have been a participant at two talks by Belinda Moore. I found Belinda’s subject matter expertise, delivery, and preparation excellent and well worth the time spent listening. Importantly everything shared was relevant and a valuable learning exercise for me.” Glen Stanaway, Sport Services Manager at Yachting Australia


Belinda Moore, Director, Strategic Membership Solutions
Email belinda@smsonline.net.au * Mobile +61 413 190 197

Belinda is passionate about associations, charities and other not-for-profit organisations - and the critical role they play in fostering a healthy, vibrant, inclusive and sustainable society. Belinda has been involved in the sector in a wide variety of capacities since the early 1990s. She is Australasia’s foremost membership specialist and has assisted thousands of member-based not-for-profit organisations with their challenges. She specialises in training, motivating and up-skilling boards, staff and volunteers to improve membership performance.

Belinda is the author of two books including "The Membership Machine" and "Membership Fundamentals". She is the author of the popular paper "Membership is Dead?" which forecasts future trends for member based organisations. She recently released The Membership Managers Handbook, a free PDF guide for membership professionals.

Belinda frequently presents at conferences and other events around the world. She arrives on the platform armed with an array of topics relating to membership. Revealing insights from her personal and professional experiences, she ensures that participants walk away with practical ideas and information that can immediately be applied. Belinda has worked with professional associations, industry associations, community organisations, charities and other non-government organisations to assist them to powerful improve their membership growth and develop other income streams.


  • Melbourne - Thursday 12 September 


10am-4pm (arrive at 9.30 for tea, coffee and networking)


City Center Location, To Be Advised 


Association Professional

  • Until 31 Dec - $360
  • From 1 Jan - $540
Association Professional & AuSAE Member
  • Until 31 Dec - $290
  • From 1 Jan - $390
  • Until 31 Dec - $140
  • From 1 Jan - $190


  1. Concessional Rates - Concessional rates are available to professionals from nonprofits with a turnover less than $200,000 per annum or those flying to attend the event. Please email info@answers.net.au to request this rate.
  2. AuSAE Rate – By registering at the discounted rate for AuSAE members, you are giving permission for your details to be shared to the extent necessary to verify your membership status.
  3. Limited Registration - Registration at the event is only available to staff and volunteers currently working for an association. There is no exhibition at the event and no registration options are available for suppliers wishing to promote their product. Limited sponsorship opportunities are available. Please contact info@answers.net.au for more information about these.
  4. Substitutions & Cancellations - Delegates may nominate an alternative person from their same organisation to attend the event in their place at any time at no extra charge. However one registration cannot be shared amongst multiple delegates.
  5. Payments - All bookings must be paid in full to guarantee registration. Once payment has been received, an email confirmation and a receipted invoice will be sent. If payment is not made at the time of booking, registration will be provisional and can be cancelled.
  6. Speakers Views - Views expressed by the event speakers are their own. We cannot accept liability for advice given, or views expressed, by any speaker at the event or in any material provided to delegates by our guest speakers.
  7. Photography & Filming - For promotional purposes, there may be photography and video production taking place during the event. Delegates who do not wish to be filmed or recorded should advise the organisers by email to info@answers.net.au prior to the event. By registering for this event, you authorise us to take photos at the event. You further agree that we are the owner of the copyright and photographs and that they may be used for any purpose we consider appropriate, including publicity, education or other activities and may earn income for our own benefit.
  8. Cancellations and Refunds – You can cancel your registration and receive a refund (less a $50AUD administration fee) anytime up to 21 days prior to an event. After that time refunds are not available. If cancelling within 21 days of the event you can choose either a credit or to transfer your registration to someone else.  All credits expire at the end of 2019 so must be used on events running in the 2019 calendar year.
  9. Data Protection - By registering for this event, you consent to having your name and organisation distributed to event attendees. They may also be provided to event sponsors. If you wish to opt out, email info@answers.net.au.
  10. Alterations to Programme, Cancellation/Postponement of Event - We reserve the right to make alterations to event programs, venues and timings. In the unlikely event of an event being cancelled, a full refund of the registration fee will be made. Liability will be limited to the amount of the fee paid by the delegate. In the event that the event is postponed or the dates changed, the organisers shall not be liable for any expenditure, damage or loss incurred by the delegate. If by re-arrangement or postponement the event can take place, the booking between the delegate and the organisers shall remain in force.

Strategic Membership Solutions (SMS)
Telephone: 1300 852 303  Email: info@smsonline.net.au

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