Learn how to develop a process for more effectively creating and delivering membership experiences that will ensure your members renew and new members are lining up to join.
The latest way to improve recruitment, retention, engagement and loyalty by focusing on the membership experience. Have you been thinking about improving the experience of membership? Are you in the process of planning your membership strategy? The membership experience is a critical component of your membership strategy.
With the right service experience you will improve recruitment, retention, engagement, loyalty and add value for members! In recent years, many leading commercial organisations have gained significant improvements in business performance from managing the customer experience. This seminars will give you the knowledge and customised tools to achieve this. It will give you a comprehensive understanding of the critical factors that impact on the membership experience.
At this seminar you will learn:
“It was really useful to be able to structure and map a member journey and visualize it.”, Phillip Badger, Membership Development Manager, Royal British Legion
Sue Froggatt, Owner, Sue Froggatt Training and Consulting
Email: firstname.lastname@example.org * Mobile +44 870 747 9185
Sue Froggatt has specialised in working with membership organisations for many years. Her specialist areas are the recruitment and retention of members, communicating the value of membership, membership research, member service and engaging member volunteers. More recently she has been investigating the essence and experience of membership. In 2015 Sue co-authored ‘Managing the Membership Experience’ with US membership expert Mark Levin. She also runs regular training courses on membership as well as undertakes research into the field. In March 2017 she released the results her 4rd Membership Research Report, which benchmarks key aspects of recruitment and retention activity. She is a regular and popular speaker at many membership conferences in the UK and around the world, including Australia, Singapore, Canada and many other countries in Europe. She has also written many articles included in association publications.
“Excellent content! I now have a valuable framework for mapping the membership experience.” Sarah Whiteside-Jones, Professional Development Manager, Institute of the Motor Industry
10am-4pm (arrive at 9.30 for tea, coffee and networking)
City Center Location, To Be Advised
Strategic Membership Solutions (SMS)
PO Box 1400, COOPAROO DC QLD 4151 AUSTRALIA
Telephone: 1300 852 303 Email: email@example.com