VIDEO: “Sponsorship Update June 2020: Who’s Sponsoring Associations This Month?”

This past month has seen a number of really exciting sponsorship and partnerships proceed. In this session Julian Moore will talk about what sponsorship deals are closing, who is currently looking to sponsor, how best to approach, and opportunities that are currently available for associations seeking sponsorship funds. In this session Julian shares the highlights on what’s happening in sponsorship this month.

Watch the video

Research – Impact of COVID-19 on Associations

We are running a comprehensive research project seeking to understand the impact of the COVID-19 crisis on associations, how they have responded, and what the future will look like for associations post-COVID-19.

A comprehensive report will be emailed directly to all participants.

The turnaround on this survey will be quick to ensure insights are out (and able to be applied) quickly.

Please help us get the best possible outcomes by taking a few minutes to complete the survey found at this link: 

https://www.surveymonkey.com/r/QW3HKRK

WHITEPAPER – Rise!

This pandemic crisis will gravely impact the health and livelihoods of many. However, it also creates the need to build union capacities even more pressing. This paper, written by Belinda Moore and Chris Walton, explores the current landscape for unions in Australia and outlines innovative pathways forward for unions to more effectively empower Australian workers.

Download the whitepaper

Watch the presentation

VIDEO: How to Create Your Association Partnership Recovery Program

This is a recording of the 45 minute webinar run on Friday 3 April 2020. COVID-19 has decimated the traditional funding sources of many associations. With events and their associated sponsorship in disarray for the foreseeable future, associations are scrambling to deliver enhanced services to members remotely and remain financially sustainable. Sponsors are facing their own challenges. Organisations that traditionally provide sponsorship are currently more concerned with what will happen to their staff and adjusting to the new operating environment. When they do begin looking at new opportunities, they will be assessing them by their ability to generate a strong measurable return to help them rebuild their momentum. Now is the time to retain your existing sponsors and, as the timing becoming appropriate, ensure your partnership program is ready to come back with a bang. In this webinar, Julian Moore, Australasia’s foremost association sponsorship practitioner, will discuss how other associations are successfully adapting their offerings and the key steps needed to create your partnership recovery program to ensure strong revenues into the future.

Watch the video.

Download the slides.

VIDEO: Creating a Pandemic Management Strategy for Your Association

This is a recording of the 45 minute webinar run on Friday 27 March. In the association sector, the wide-spread cancellation of events is having a major impact on the financial sustainability of many associations. We are already experiencing a massive flow across the economy as a myriad of jobs and other opportunities that associations support are being lost. Association staff are having to grapple with cancelling major events (some at very short notice), moving CPD online, and managing member concerns. “Business as usual” isn’t an option. Most of the people I’ve heard from are concerned about balancing helping members with the need to ensure their financial sustainability. Without a doubt, these are challenging times. But now is also an opportunity for associations to fulfill their primary purpose by being a beacon of hope and support for their communities. In this webinar, Belinda discusses the practical steps associations can take to effectively assist their members and secure the sustainability of their association.

Click here to watch the video.

Click here for a PDF copy of the slides.

Free Pandemic Management Strategy Template for Associations

Business as usual is not an option in 2020. Associations wanting to navigate through this crisis need a clear, simple, and focused strategy that delivers powerful value for members while also securing the sustainability of the association. To assist with this, we’ve developed a free Pandemic Strategy for Associations template for associations to use as a starting point for developing their plan for this crisis. Click here to download your copy.

Association Annie: Herding Cats – Purchase Your Copy

Australasia’s first comic strip for Association Executives is now a book! Join Association Annie as she traverses the highs and lows of leading an association. Share the wonders and frustrations of dealing with Boards, staff, members, volunteers, sponsors, and other stakeholders while trying desperately to turn a struggling association into something relevant and sustainable. Order your copy today

The Other Side of Sponsorship

Associations are taking immense strides in the way they are approaching sponsorships and partnerships, often being more strategic, innovative and focused. But what happens when a prospective partner makes the first move? Read on to find some solutions to the hurdles that can arise as corporates approach associations…

The Association Apocalypse Has Arrived

The operating landscape of associations is undergoing a seismic shift. Associations need to act now to ensure they can navigate these shifts to emerge stronger and more relevant than ever before. In my new whitepaper, Association Apocalypse, you can read more about the:

  • Six fundamental shifts occurring in the association operating landscape,
  • Three key models associations will need to re-invent, and
  • Eleven core operational enablers associations must get right along the way.

This whitepaper has been designed to assist association leaders to understand the scale of the change coming and create a platform for productive discussions within their associations about appropriate pathways forward. If you have more questions please feel free to contact us to find out how we can assist.

Read the whitepaper.

Recommended Reading for Association Professionals

There are a number of great resources for association professionals wanting to understand more about how to make their organisation more successful. We recently compiled a recommended reading list for association professionals for the Answers for Associations. We are keeping this list up to date so we recommend taking a look if you are wanting a good place to start … read the list.