Association Trends to Watch in 2023

As the association sector continues to evolve, it is important for CEOs and Boards to stay abreast of the latest trends and understand how they can impact their organisation. Here are a few that are particularly relevant at the moment:

The rise of virtual events.

As the COVID-19 pandemic continues to impact the way we do business, virtual events have become an increasingly popular alternative to in-person events. This trend is likely to continue into 2023 and beyond, with many associations opting to host their conferences, meetings, and other events online.

Increased focus on sustainability.

Sustainability has long been an important issue, but it is becoming increasingly critical as the impacts of climate change become more evident. In 2023, it is likely that associations will be under pressure to demonstrate their commitment to sustainability and to take steps to reduce their environmental impact.

The importance of digital transformation.

In the digital age, it is more important than ever for associations to have a strong online presence and to be able to communicate effectively with members through digital channels. In 2023, it is likely that associations that fail to embrace digital transformation will struggle to keep pace with their competitors.

The rise of artificial intelligence and automation.

Artificial intelligence and automation are changing the way we work and are likely to continue to do so in 2023. While these technologies have the potential to streamline processes and improve efficiency, they also have the potential to disrupt industries and displace jobs.

The need for diversity and inclusion.

In recent years, there has been an increased focus on diversity and inclusion within the association sector, and this trend is likely to continue in 2023. Associations that fail to prioritise diversity and inclusion may struggle to attract and retain members and may face reputational risks.

The role of data and analytics.

Data and analytics are becoming increasingly important in the association sector, as they can help organisations make informed decisions and better understand the needs and preferences of their members. In 2023, it is likely that associations that fail to effectively utilise data and analytics will struggle to keep pace with their competitors.

The need for flexibility and agility.

In a rapidly changing world, it is important for associations to be flexible and agile to respond to new challenges and opportunities. In 2023, it is likely that associations will need to be prepared to adapt quickly to changes in the market, technology, and regulatory environment.

As the association sector continues to evolve, it is important associations to stay up-to-date with the latest trends and be proactive in adapting to these changes to better position themselves for success in 2023 and beyond.

If you need a briefing on associations for your board or a facilitator to ensure the success of your next strategic planning process, please contact Belinda Moore.

JOURNAL: Associations Evolve: 2023 & Beyond Journal Released

We are excited to announce the release of Associations Evolve: 2023 & Beyond Journal, a compilation of articles from over 50 association thought leaders from around the globe.

This journal offers a unique perspective on the future of associations and the role they will play in shaping industries and communities. From innovative ideas for growth and sustainability to strategies for adapting to changing environments, the articles in this journal provide valuable insights and inspiration for association professionals.

As the association landscape continues to evolve, it is important for professionals to stay informed and stay ahead of the curve. The Associations Evolve: 2023 & Beyond Journal is a must-read for anyone looking to drive positive change and impact within their organisation. Get your copy today and join the conversation on the future of associations.

JOURNAL: Associations Evolve: 2022 & Beyond

Forty-six association experts from around the world have collaborated to produce a collection of articles showcasing contemporary thinking on governance, membership, revenue, events, and much more.

This is a great resource for those looking for inspiration and motivation to make 2022 your best year ever. It makes great holiday reading for those who are feeling particularly enthusiastic (tip: this publication pairs well with red wine and cheese).


Download “Associations Evolve: 2022 & Beyond”


This publication is part of our Associations Evolve project which looks for ways to help associations to thrive into the future. 

Thanks to Beau Cummin from Visual Traffic for his fabulous work designing this publication, Northern Territory Business Events for their great support of this project, and all our wonderful contributors.  

We hope you will find this collection of articles from experts in the association space as informative, inspiring, and motivating as we did. 

All the best for a fun and relaxing break over the festive period. I hope you arrive back at work refreshed and ready for an awesome 2022.

Warm regards,
Belinda 

Association Hackathon Outputs Released

The outputs of our recent association hackathon have been released.

A hackathon is a great way to generate a solution to a problem in a short timeframe. We worked with hackathon specialist Joanne Jacobs from Disrupters Co to develop and deliver a online hackathon for associations.

Thirty amazing association professionals volunteered. They split into six groups who each addressed a specific challenge. You can check out the interesting outputs they generated in the resources library of the Answers for Associations community. Just look for:

• Choosing an Association Management System.
• Creating a Minimal Budget Public Awareness Raising Campaign for Associations.
• How to Successfully Launch and Develop and Online Community.
• Monetising Online Communities.
• Shifting Member Engagement Frameworks from Traditional to Contemporary Operating Models.

Thanks so much to everyone who participated. It was great to see such stimulating and interesting conversations and solutions generated. This is something we would definitely do again as it was an opportunity to intensely address very specific issues so stay tuned for other opportunities to get involved.

If you are interested in running something similar for your organisation, I recommend reaching out to Joanne from Disrupters Co on joanne@disruptorsco.com. She was great to work with.

WHITEPAPER: Association Apocalypse

The operating landscape of associations is undergoing a seismic shift. Associations need to act now to ensure they can navigate these shifts to emerge stronger and more relevant than ever before. In my new whitepaper, Association Apocalypse, you can read more about the:

  • Six fundamental shifts occurring in the association operating landscape,
  • Three key models associations will need to re-invent, and
  • Eleven core operational enablers associations must get right along the way.

This whitepaper has been designed to assist association leaders to understand the scale of the change coming and create a platform for productive discussions within their associations about appropriate pathways forward. If you have more questions please feel free to contact us to find out how we can assist.

Read the whitepaper.

BOOK: Membership Managers Handbook (2018 Edition)

Are you looking to effectively manage a membership program for your organization? Look no further than The Membership Managers Handbook! This comprehensive guide covers all the essential aspects of membership management, from acquiring and retaining members to developing member benefits and creating a successful membership strategy.

Filled with best practices and real-world examples, The Membership Managers Handbook is a valuable resource for anyone responsible for managing a membership program. It includes tips on how to engage and retain members, as well as strategies for growth and innovation.

Whether you’re a seasoned membership manager or new to the role, The Membership Managers Handbook is the perfect tool to help you succeed.

Download the Membership Managers’ Handbook free of charge.