Insights

  • 7 Feb 2018 10:48 AM | Belinda Moore (Administrator)

    Potential sponsors don't sit at their desks all day waiting for your proposal to arrive on their desk. For many, sponsorship is one part of a larger role which keeps them very busy. This means your proposal isn’t just competing with other sponsorship proposals (of which there will be many) but also with many other distractions for a share of their attention. Having a well-crafted, compelling partnership document is a critical first step in getting the attention of a potential partner... click here to read the whitepaper.

  • 7 Feb 2018 10:42 AM | Belinda Moore (Administrator)

    There are a number of great resources for association professionals wanting to understand more about how to make their organisation more successful. We recently compiled a recommended reading list for association professionals for the Answers for Associations. We are keeping this list up to date so we recommend taking a look if you are wanting a good place to start ... read the list.

  • 7 Feb 2018 10:41 AM | Belinda Moore (Administrator)

    A number of powerful generational, cultural and economic forces are colliding to create a perfect storm that will make the next 5-20 years some of the toughest ever faced by associations. Associations who don’t adapt face a slow decline into obscurity as they are replaced by newer, more innovative, less bureaucratically challenged, less change resistant competitors. While the idea of membership will continue, the antiquated models of recruiting, retaining and engaging members cannot survive in an increasingly challenging and ever-changing operating environment ... read the full whitepaper.

  • 7 Feb 2018 10:41 AM | Belinda Moore (Administrator)

    When I started at AMAQ in 2013 our new members were being sourced through events and various non-member campaigns.  It is quite difficult to answer specifically where they were coming from as no detailed records tracking new member sources were kept at the time. I had used the Member get Member concept in my previous roles and it had been very successful, so I brought it into my new role ... read the full article.

  • 7 Feb 2018 10:40 AM | Belinda Moore (Administrator)

    The most successful membership organisations are those who clearly demonstrate their passion for their cause, industry, profession, and/or trade in both word and action. They are committed to their purpose and work hard to provide tangible benefits and positive outcomes to the members they serve. One of those organisations is the Electrical Trades Union Victoria’s who have a highly successful member engagement strategy ... read the full article.

  • 7 Feb 2018 10:39 AM | Belinda Moore (Administrator)

    In a world where disruption is creating havoc at every turn, wouldn’t it be great to have some quick and easy ways to raise revenue for your association? Sure, it would! So, here’s a few ideas (and we have a lot!) to get you started ... read the full article.

  • 7 Feb 2018 10:35 AM | Belinda Moore (Administrator)

    Remember the film ‘Field of Dreams’ with Kevin Costner?  I saw it 27 years ago, but the film’s key message continues to resonate: ‘If you build it, they will come’. The same idea relates to securing corporate partnerships. The number one reason why most associations fail to secure high-value partnerships is because they haven’t created a compelling reason for someone to partner with them ... read the full article.

  • 7 Feb 2018 10:18 AM | Belinda Moore (Administrator)

    P&Cs face demise as structures alienate younger members. P&Cs need to adapt to the changing nature of membership associations. Those that do will emerge stronger and more powerful than every before. It's time to focus on developing a powerful sense of purpose and developing ad hoc volunteering opportunities that cater to all parents (even those who don't have the time to show up) ... read the full article on ABC News.

  • 7 Feb 2018 10:17 AM | Belinda Moore (Administrator)

    With digital disruption on our doorstep, every business is under threat, but when budgets tighten the first expense to go is often an association membership. So how does an association stay relevant and become a ‘must have’ not a ‘might have’ if times get tight. The best way to stay relevant s to get really clear about what value you offer to your members.  It’s about creating a point of difference that others aren’t offering. The Institute of Public Accountants (IPA) is a great example of an association that was under competitive pressure and invented a benefit that became valuable to their members ... read the full article.

  • 7 Feb 2018 10:17 AM | Belinda Moore (Administrator)

    Sitting in a class room surrounded by other parents I was appalled by the list of chores we were being given. As a full-time working mum of four children, my free time is already limited to how long I can stay locked in the toilet before my 3-year-old grabs his chair and tries to break the door down. So, I asked two simple questions ... read the full article on ABC News.

Strategic Membership Solutions (SMS)
PO Box 1400, COOPAROO DC QLD 4151 AUSTRALIA
Telephone: 1300 852 303  Email: info@smsonline.net.au


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