The 2019 Marketing General Membership Benchmarks have been released! To benchmark the different elements of member recruitment and retention against your organisation check them out.
There are some detailed benchmarks in the report but the main thing they hope people takeaway? ... "A critical look at the trend data also shows that over the last decade the percentage of associations reporting membership growth is in gradual decline from 52% in 2012 to 45% today. And the remainder, in fact a majority of associations, is seeing either no growth or declines in membership. Our hope from this report is that associations will use it as a call to action to aggressively innovate with new strategies, technologies, and marketing approaches in order to thrive and grow in a changing world."
I couldn't agree more.
Strategic Membership Solutions (SMS)
PO Box 1400, COOPAROO DC QLD 4151 AUSTRALIA
Telephone: 1300 852 303 Email: firstname.lastname@example.org