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With digital disruption on our doorstep, every business is under threat, but when budgets tighten the first expense to go is often an association membership. So how does an association stay relevant and become a ‘must have’ not a ‘might have’ if times get tight. The best way to stay relevant s to get really clear about what value you offer to your members.  It’s about creating a point of difference that others aren’t offering. The Institute of Public Accountants (IPA) is a great example of an association that was under competitive pressure and invented a benefit that became valuable to their members ... read the full article.