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  • 3 Jun 2019 7:23 PM | Belinda Moore (Administrator)

    The operating landscape of associations is undergoing a seismic shift. Associations need to act now to ensure they can navigate these shifts to emerge stronger and more relevant than ever before. In my new whitepaper, Association Apocalypse, you can read more about the:

    • Six fundamental shifts occurring in the association operating landscape,
    • Three key models associations will need to re-invent, and
    • Eleven core operational enablers associations must get right along the way.

    This whitepaper has been designed to assist association leaders to understand the scale of the change coming and create a platform for productive discussions within their associations about appropriate pathways forward. If you have more questions please feel free to contact us to find out how we can assist.

  • 19 May 2019 11:16 PM | Belinda Moore (Administrator)

    About 5 years ago, I wrote a whitepaper called "Membership is Dead?" that looked at the future of associations. Since then I have been working with clients and reviewing research to identify other trends associations must navigate moving forward. The result of this work is my new whitepaper, "Association Apocalypse", due for release later this month. This paper will outline the 7 major shifts that will fundamentally transform the operating landscape of associations over the next 10 years. Some of these are already happening and a couple are about to land on the sector like a ton of bricks. Those on my email list will be the first to get a copy so subscribe today to receive your copy.

  • 14 May 2019 8:19 PM | Belinda Moore (Administrator)

    The Association Report Magazine May 2019 edition has be posted to subscribers. It's jam packed with interesting insights and a few Association Annie comics as well. Check out a PDF copy of the magazine. Visit if you would like to subscribe to get your own hard copy.

  • 14 May 2019 8:16 PM | Belinda Moore (Administrator)

    Membership models have evolved rapidly over the last 20 years and associations who want to remain sustainable need to be abreast of these as the changes are still coming, and they’re coming faster. In the early days, counter-intuitive membership categorisation was the norm. That is, the labels used by associations to market their membership were internally focused and often carried an inherent bias. For example, if choosing from full member, association member and affiliate member, which one is better? ... read more.

  • 7 May 2019 10:42 AM | Belinda Moore (Administrator)

    There are a number of great resources for association professionals wanting to understand more about how to make their organisation more successful. We recently compiled a recommended reading list for association professionals for the Answers for Associations. We are keeping this list up to date so we recommend taking a look if you are wanting a good place to start ... read the list.

  • 2 Apr 2019 8:13 PM | Belinda Moore (Administrator)

    Membership models have evolved rapidly over the last 20 years and there are an enormous range of options now available. The biggest problem with many of the new models is that the members of most associations aren’t what I’d call “early adopters”. I’ve seen some models (that looked great on paper) crash and burn when the members revolted. If you don’t mind losing a few members that’s ok. The rest of us need to find a way to embrace new models (critical for long term survival) and take our current members on the journey. If you are interested in having this conversation please join me in Brisbane on May 2 from 10am-4pm for my new workshop: Membership Models and the Politics of Tribalism 

  • 2 Apr 2019 12:28 PM | Belinda Moore (Administrator)

    A Guide to Creating Your Own Half-A**ed, Completely Unsuccessful Partnership Program. 2018 was a very successful year for many associations building and running high value sponsorship programs. There were some awesome associations who managed to achieve some fantastic results. But … there were a few who struggled to get even the basics right. If you would like to be similarly unsuccessful, please try some of the following handy tips … read more.

  • 2 Apr 2019 12:22 PM | Belinda Moore (Administrator)

    A friend of mine recently joined a local history group. I was a bit surprised. Not about her volunteering - she's a bit compulsive like that - but about the group. Finally, I had to ask, “Penny, I know that group. Their president has a vice-like grip on the association. She’s a control freak who has managed to alienate just about everyone who’s ever tried to get involved. She’s been running the group for over 40 years. You are young, enthusiastic, and full of ideas I can’t ever see her endorsing. How does that work?” Penny’s answer really didn’t help … read more.

  • 16 Jan 2019 12:33 PM | Belinda Moore (Administrator)

    There are many different groups of people who make up your current and prospective members - from those who have never heard of you through to your most passionate members … read more.

  • 13 Nov 2018 5:58 PM | Belinda Moore (Administrator)

    Interested to know your future for 2019? Concerned about unforeseen surprises that might jump out at you? Worry no more as our 2019 Horoscope for Association Executives will reveal your future …

    Aries (Mar 21 - Apr 19)

    Many years of database frustrations will be overcome when a Board member will recommend a friend who can actually solve the problem. Just kidding. Your database issues will continue to frustrate you. You will make an executive decision to throw all your computers out the window and revert to managing your membership by card file. Member retention and engagement increases.

    Taurus (April 20-May 20)

    After experiencing problems retaining members you will undertake a member survey. Overwhelmingly, the members will express disappointment with the fact you do not offer a specific service. You have been offering that service for the past 20 years. You will undertake a major promotion utilising all media channels and a signification portion of your budget to let your members know the desired service exists. Two members will take up the offer.  

    Gemini (May 21 – June 20)

    You will experience a golden moment in time where all your Board members read their board papers and also attend the meeting where a critical issue is being discussed. Unfortunately, due to injuries sustained after being bitten by a rabid Life Member, you will be absent from the Board meeting for the first time ever. The issue will be held over till the next Board meeting. None of your Board will be available to attend.

    Cancer (June 21-July 22)

    Your Board will run a fantastic strategic planning day and develop a fabulous vision for the future of the association. Unfortunately, as you and your team will not be involved, this will be completely unrealistic and not remotely possible given the financial and staff resourcing of your association. To implement this strategy, you will move into your office to save the time commuting between your bed and work each day. Sales of whiskey and the profitability of UBER Eats in your area will spike. The strategy will not be as lucky.

    Leo (July 23-August 22)

    The President of your association will make several announcements that will garner significant levels of front-page media coverage around the country. This would have been great news if these announcements had been pre-agreed and conformed to the documented association position on the matter. Over the course of the year you will undertake copious amounts of PR and media skills training. You will have ample opportunity to apply these skills liberally.

    Virgo (August 23-September 22)

    Your board decides to run your annual conference at an offshore destination. One of your particularly vocal Board members has always wanted to travel to Nigeria. After a robust exchange of views, including your comprehensive assessment of broad range of potential risks, the Board votes. They unanimously decide they would also like a holiday in Nigeria courtesy of your annual conference. The timing is perfect as you will receive an email from a long-lost uncle in Nigeria who has left you nineteen million dollars.

    Libra (September 23 – October 22)

    You will successfully cultivate a relationship with the Australian Prime Minister and gain commitment for funding to cover all your major programs. This funding will ensure your association will successfully move forward into the future. On the day your funding is due to be approved, the Prime Minister will be deposed by a faction led by a talking donkey. The Australian public will overwhelmingly approve of the new addition to parliament with the consensus being “at least our Prime Minister isn’t as much of an ass as other world leaders”. The donkey eats your application for funding.

    Scorpio (October 23-November 21)

    The giant white elephant that has been sitting in the middle of your Board table will go berserk. The loss of your favourite mug in the ensuring chaos will be offset by the joy of seeing your most frustrating Board member being chased permanently off into the distance by the elephant. The giant white elephant will return and resume its place in the middle of the table. Everybody will pretend it didn’t happen and it isn’t sitting there. You aren’t at the fun end.

    Sagittarius (November 22 – December 21)

    You will painstakingly prepare a budget for the new financial year. It will be a stunning piece of work with forecasts carefully created using insights from data that has been thoroughly checked and double checked. Conservatively, you estimate a small surplus for the year. The Board are not happy. They want the budget to show a larger surplus, so they unilaterally quadruple your sponsorship income targets. They will then decline the budget for a sponsorship sales person. Your bonus for the year will be based on achieving the new sponsorship targets.

    Capricorn (December 22-January 19)

    You will be offered the opportunity to attend the premier international conference for your industry as a guest of the organisers. It will be an opportunity to connect with senior leaders from similar associations to exchange ideas and best practice. You will have the opportunity to present about a project you have personally developed and managed with great success and it will also be a welcome opportunity to take your first holiday in several years. Your President hears about the trip and decides to take your place. She cancels at the last minute and no one from your organisation attends.

    Aquarius (January 20 – February 18)

    You start a new job at an association. Your new assistant decides she doesn’t like you. When you ask her to schedule a meeting in your calendar she says it’s not in her job description. When you point out that it is in the job description (and that diary management is at the very top of the list) she accuses you of bullying and takes stress leave. She was the only other staff member. She hadn’t told you any of the passwords yet. Her father is the president of the association.

    Pisces (February 19 - March 20)

    You will find yourself in the unusual position of having a fantastic Board, motivated staff, engaged and growing membership base, and growing reserves. It will seem so easy that you will start wondering if you are dreaming. You will pinch yourself and wake up to find a Board member going through your inbox. She’s opened the care package from your mother and has sucked all the chocolate off your choc peanuts. She sees you are awake and offers you a shiny choc-free peanut.

    Think this won’t happen to you? Every one of these things (or something very similar) has happened to an association professional during 2018. Every. Single. One.  If you want to guarantee a successful 2019? Take the time to network with other association professionals so, when things go a bit crazy, you’ve got a solid group of people who can help.

    All the best for a successful 2019! 


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