Insights

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  • 30 Aug 2019 1:37 PM | Anonymous member (Administrator)

    Associations are taking immense strides in the way they are approaching sponsorships and partnerships, often being more strategic, innovative and focused. But what happens when a prospective partner makes the first move? Read on to find some solutions to the hurdles that can arise as corporates approach associations...

  • 29 Aug 2019 12:33 PM | Anonymous member (Administrator)

    The Association Report Magazine August 2019 edition has be posted to subscribers. It's jam packed with interesting insights and a few Association Annie comics as well. Check out a PDF copy of the magazine. Visit www.answers.net.au if you would like to subscribe to get your own hard copy delivered to your door.


  • 16 Jul 2019 11:27 AM | Belinda Moore (Administrator)

    The 2019 Marketing General Membership Benchmarks have been released! To benchmark the different elements of member recruitment and retention against your organisation check them out.

    There are some detailed benchmarks in the report but the main thing they hope people takeaway? ... "A critical look at the trend data also shows that over the last decade the percentage of associations reporting membership growth is in gradual decline from 52% in 2012 to 45% today. And the remainder, in fact a majority of associations, is seeing either no growth or declines in membership. Our hope from this report is that associations will use it as a call to action to aggressively innovate with new strategies, technologies, and marketing approaches in order to thrive and grow in a changing world."

    I couldn't agree more.

  • 3 Jun 2019 7:23 PM | Belinda Moore (Administrator)

    The operating landscape of associations is undergoing a seismic shift. Associations need to act now to ensure they can navigate these shifts to emerge stronger and more relevant than ever before. In my new whitepaper, Association Apocalypse, you can read more about the:

    • Six fundamental shifts occurring in the association operating landscape,
    • Three key models associations will need to re-invent, and
    • Eleven core operational enablers associations must get right along the way.

    This whitepaper has been designed to assist association leaders to understand the scale of the change coming and create a platform for productive discussions within their associations about appropriate pathways forward. If you have more questions please feel free to contact us to find out how we can assist.

  • 19 May 2019 11:16 PM | Belinda Moore (Administrator)

    About 5 years ago, I wrote a whitepaper called "Membership is Dead?" that looked at the future of associations. Since then I have been working with clients and reviewing research to identify other trends associations must navigate moving forward. The result of this work is my new whitepaper, "Association Apocalypse", due for release later this month. This paper will outline the 7 major shifts that will fundamentally transform the operating landscape of associations over the next 10 years. Some of these are already happening and a couple are about to land on the sector like a ton of bricks. Those on my email list will be the first to get a copy so subscribe today to receive your copy.

  • 14 May 2019 8:19 PM | Belinda Moore (Administrator)

    The Association Report Magazine May 2019 edition has be posted to subscribers. It's jam packed with interesting insights and a few Association Annie comics as well. Check out a PDF copy of the magazine. Visit www.answers.net.au if you would like to subscribe to get your own hard copy.

  • 14 May 2019 8:16 PM | Belinda Moore (Administrator)

    Membership models have evolved rapidly over the last 20 years and associations who want to remain sustainable need to be abreast of these as the changes are still coming, and they’re coming faster. In the early days, counter-intuitive membership categorisation was the norm. That is, the labels used by associations to market their membership were internally focused and often carried an inherent bias. For example, if choosing from full member, association member and affiliate member, which one is better? ... read more.

  • 7 May 2019 10:42 AM | Belinda Moore (Administrator)

    There are a number of great resources for association professionals wanting to understand more about how to make their organisation more successful. We recently compiled a recommended reading list for association professionals for the Answers for Associations. We are keeping this list up to date so we recommend taking a look if you are wanting a good place to start ... read the list.

  • 2 Apr 2019 8:13 PM | Belinda Moore (Administrator)

    Membership models have evolved rapidly over the last 20 years and there are an enormous range of options now available. The biggest problem with many of the new models is that the members of most associations aren’t what I’d call “early adopters”. I’ve seen some models (that looked great on paper) crash and burn when the members revolted. If you don’t mind losing a few members that’s ok. The rest of us need to find a way to embrace new models (critical for long term survival) and take our current members on the journey. If you are interested in having this conversation please join me in Brisbane on May 2 from 10am-4pm for my new workshop: Membership Models and the Politics of Tribalism 

  • 2 Apr 2019 12:28 PM | Belinda Moore (Administrator)

    A Guide to Creating Your Own Half-A**ed, Completely Unsuccessful Partnership Program. 2018 was a very successful year for many associations building and running high value sponsorship programs. There were some awesome associations who managed to achieve some fantastic results. But … there were a few who struggled to get even the basics right. If you would like to be similarly unsuccessful, please try some of the following handy tips … read more.

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