Membership models have evolved rapidly over the last 20 years and associations who want to remain sustainable need to be abreast of these as the changes are still coming, and they’re coming faster. In the early days, counter-intuitive membership categorisation was the norm. That is, the labels used by associations to market their membership were internally focused and often carried an inherent bias. For example, if choosing from full member, association member and affiliate member, which one is better? ... read more.